Linkedin - 7 mistakes to avoid


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Learn how to avoid some of the frequent mistakes people make when using LinkedIn

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Linkedin - 7 mistakes to avoid

  1. 1. How to avoid the 7 Mistakes of LinkedIn and succeed with the world’s biggest online Business Community“The Most Cutting Edge Information Available on Using Linkedin To Grow Your Business” A Free Report by TheBizLinks
  2. 2. 1. Not taking this amazing platform seriously!LinkedIn is the world’s biggest business community ever created. It can providea pathway to just about anybody in business, anytime - for free. If you are juststarting out in business, an established sales person, a CEO or a hardenedbusiness owner LinkedIn can help you find key decision makers in your market.In terms of prospecting what else can give you the means to search with largecompanies, markets, locations, job titles and then provide you a clear pathwayto engagement that removes gatekeepers and middlemen.The community has now grown to over 150million members with 45% of thosebeing major decision makers for their companies. No matter what market youare in there are 1000’s of people on there right now that need your services.I could go on about the amazing benefits LinkedIn can bring but in so manycases it’s a waste of time because too many people just don’t invest in the timeneeded to make LinkedIn really work.How to avoid this mistake!Don’t just set up a basic profile and dabble – develop a clear strategy andcommit to 20 - 30 mins per day of focused proactive work.Make LinkedIn a core part of your business strategy - in most cases LinkedIncan help you achieve your short and long term objectives.Tel 0121 371 9430 Email Web Page 2
  3. 3. 2. Not setting any GoalsCreating a LinkedIn profile and having a “presence” without any meaningfulgoals will merely create extra work and give little value in return.LinkedIn is an activity just like everything else and it should be aligned withyour overall business strategy, tactics, goals and targets.At TheBizLinks we encourage our clients to set very specific goals which setsclear direction and we also like ambitious goals too because we all know thataiming for the stars means, in most cases, hitting the moon at the very least.The goals you set for LinkedIn should in most cases be set around generatingsales as LinkedIn is one of the most effective ways to find and develop newclients and customers. Don’t think that you cannot make money by being“Social” - you just need to do it in the right way.An example of defining your goals, strategy and tacticsGoal: Increase sales by £x (defined amount)Strategy: Target (e.g. Marketing Directors) via advanced searching, use firstline network for introductions, making connection and arranging phoneconversations / one 2 one meetings.Tactics: Create a strong and value driven profile relevant to the targetBuild network of contacts with routes to targetsOn connection offer a free 30 min phone session on (e.g. 3 great tips for digitalmarketing) once connection has been made.Repeat process until 5 conversations are made per dayTel 0121 371 9430 Email Web Page 3
  4. 4. 3. A dull and boring profile!Your LinkedIn profile is critical to your success so don’t think listing yourexperience like a CV will cut it as it won’t – CV’s are boring and people don’tlike to read them. You success depends on your key influencers taking aninterest in your profile. You MUST have the following: ► Clear value and WIIFM (What’s In It For Me) quickly and clearly ► Crystal clear evidence that supports your value ► Specific to the people you want to engageThe people you want to engage only really care about themselves and theirown world, define your value first before your job titles etc. For examplestating that you can find talented staff that can sell is more engaging thansaying you’re a Recruitment Manager.Keep it simple and focus on the following 4 keys areas:Profile picture – invest in a professional picture - this is not Facebook!Professional headline (see below)Summary – short, punchy and packed with passion!Recommendations – 20-25 quality ones that back up your value statementProfessional headlineYour headline gets noticed first and also summarises you when you appear insearches, groups etc even when you are being Google’d! You have 120characters - use them all and follow this format.[Job Description] ► [who you help / value] ► [Keywords]See mine below for an example – notice I focus on the benefit which is makingmoney i.e. gaining new clients.Tel 0121 371 9430 Email Web Page 4
  5. 5. 4. A small network of contactsYour LinkedIn network works like this1st Level (your network) > 2nd Level (your 1st Levels connections) > 3rd Level (2ndlevels connections). It is important to build a decent sized LinkedIn network(300+) for the following reasons:More opportunities and better resultsOn average, each LinkedIn member has around 250 connections; when youconnect, their network is added to your 2nd level network giving you newpeople you can reach via one introduction.The larger your network, the more effective you can be in the communityA large network means you can help more people, get more introductions andbe viewed with more value within the community - it’s as simple as that!How to grow your LinkedIn networkThe key to growing your LinkedIn network is to find and connect with peoplethat are in and around your key influencers and target market. Rather thatsimply mass uploading connects via webmail accounts or exported CSV filesuse the following steps to grow you network steadily together with makingpersonal engagements.Always Be Building (ABB) Sounds simple because it is! Every time you engagenew people in business via the phone, meetings or events connect with themReconnect – Find those you have lost contact with in business over the pastfew years. Your drawer of business cards is a great place to start, apart from itbeing good fun there is already momentum in terms of relationship.LinkedIn Groups – Find suitable groups to join and then search and connectwith the members, stating your mutual group association as the reason.Tel 0121 371 9430 Email Web Page 5
  6. 6. 5. Not engaging your new contactsLinkedIn is an amazing platform for finding contacts and making connections.Once the initial contact has been made then LinkedIn’s job is effectively done.The rest is down to you to then build the relationship ideally by picking up thephone and making a call to introduce yourself.It is important however NOT to sell - I have lost count of the amount of peoplewho have connected with me, and then fired a generic cut and pasted salesmessage at me! Playing this numbers game on LinkedIn will not work.The key to making a successful first contact on LinkedIn is to be genuine andhelpful - ask yourself what could you give the people you connect with thatwould be of genuine value? Free advice is always a good approach, anothervery effective first engagement approach is to be a good networker.Thank you for accepting my invitation to join my network first of all please letme know the type of people you are looking for and I will see if I have anycontacts on my network I can help you withThis works particularly well for contacts that need clients themselves, if yourepeat this you will soon learn which contacts are more valuable to you andactively seek them on and offline at networking events.The key to being a success is to use LinkedIn to help other people get whatthey want, as the saying goes “givers gain” so don’t play the numbers gameand sell directly to those you connect with.Tel 0121 371 9430 Email Web Page 6
  7. 7. 6. Not Integrating LinkedIn with other Business activitiesThe potential of LinkedIn as a tool for finding clients and customers becomeseven more powerful when combined in a strategic way with other businessactivities.3 examples of using LinkedIn to maximise other business activities1. Twitter is very effective at finding top people and getting initial dialoguestarted whereas LinkedIn is far more effective at developing a relationship -used together they complement each other very well.2. The time invested in attending business events can be much more effectiveif you can plan beforehand and arrange meetings with key people. LinkedIngives you a massive amount of information about the business events youwant to attend.3. After attending a networking event, if you have a handful of business cardsyou can connect with them on LinkedIn, check them out, find out who theyknow and decide on the most suitable people to engage further.LinkedIn can help you increase sales, build brand awareness, strengthen yourkey business relationships, increase web traffic, improve customer service anddevelop new ideas. The key is to think outside the box and see where and howLinkedIn can help - in most cases it can help in a big way so use yourimagination and be tenacious.The core features of Linkedin includeAdvanced search – Search the whole community for specific contactsGroups – thousands of groups specific to types of business and activityHomepage updates – your community posting their recent activityCompany pages – insight into companies, their employees, activity etcList all of your current and future activity and see where LinkedIn can add realvalueTel 0121 371 9430 Email Web Page 7
  8. 8. 7. Not making use of my help and support!LindedIn Is a valuable tool for anyone in business but like all tools, it’s onlyeffective if used in the right way. Alongside our workshop and one-to-onetraining, TheBizLinks helps you achieve specific business objectives usingLinkedin through our 90-day coaching programmes.Below is a summary of what the TheBizLinks’ initial training covers:One-to-one personal training► How to plan and implement your strategy► How to build the best profile for your needs► How to navigate and use the key features► How to build and manage your contacts► How to create and develop opportunities90-day coaching and support programme► Full access to all online training material► 6 x 30min phone coaching sessions► Unlimited email support► Practical help and advice when you need itAnd that’s only the start…Social media is constantly changing, throwing up new business opportunities asit does so. We believe Linkedin is the best and most powerful place forbusinesses and individuals in business to start generating new opportunities.From there, we can help you integrate Linkedin with other platforms, includingTwitter, YouTube and SlideShare.For FREE advice on how to generate new business opportunities from Linkedin,contact Mark Perry at TheBizLinks:Tel 0121 371 9430Email @MarkPerryBizTel 0121 371 9430 Email Web Page 8