Mobile - What's in store?

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Taking a quick tour around mobile retail, looking at consumer stats, best practice in retailers apps and a couple of future trends.

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  • Mobile - What's in store?

    1. 1. Mobile – What’s in-store? Mark Harris
    2. 2. Mobile evolution Stat Attack What’s working well? What’s next? Takeaways
    3. 3. My mobile evolution
    4. 4. Mobile App usage increases by 115% Consumers spend 80% of time on apps 70% of searches lead to action in 1 hour 55% of all shopping minutes But 66% mobile shoppers abandon their carts
    5. 5. 46% would like to know when product back in store 54% would like to receive discount voucher 43% are showrooming 67% more likely to convert on optimised 26% want to pay on mobile in-store
    6. 6. What’s working well?
    7. 7. 46% would like to know when product in store Personal min. exit fee
    8. 8. Personal & convenient or click & collect 29% of December home shopping sales Easy & fresh experience Core service value & trust
    9. 9. VIP treatment Guide me - location sensitive Predictive shopping list
    10. 10. Product showcase Queue-buster or scan and go Reserve a Genius
    11. 11. Hassle free control Offers and receipts
    12. 12. What’s in-store for us? iBeacon – in-store to greet shoppers and then direct them to locationspecific deals and recommendations. Also connects to home browsing info. Viewsy – in-store analytics Uses mobile phone signals to help retailers to analyse retail floor space, A/B test windows, dead ends.
    13. 13. Takeaways Prioritise Usability Personalise Context & Value Integrate
    14. 14. Sources and credits • • • • • • • Planet Retail http://www1.planetretail.net Oxygen 8 http://www.oxygen8.com/uk/ Econsultancy http://econsultancy.com Insider Trends http://www.insider-trends.com Comscore http://www.comscore.com MMA Smartbrief http://www.smartbrief.com/industry/marketing#.UuKBq6U4m2x Images courtesy of www.robertharding.com
    15. 15. Mark Harris Thank you! +44 (0)1628 208202 +44 (0)7899 906017 mark@marketingboost.co.uk www.marketingboost.co.uk

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