Long gone are the days when your resume ruled as your single most important job search asset. Today your LinkedIn profile is critical in achieving multiple goals: generating inbound career opportunities for yourself or your business, being your public online face when you're doing a job search, and playing an integral role in your personal branding.
Many recruiters now use LinkedIn as their first screening of potential candidates and won't even contact you to speak with you or ask to see your resume unless they're impressed by your LinkedIn profile. Plus, recruiters don't read LinkedIn profiles, they scan them, which makes having a great LinkedIn profile more important than ever. Make your profile passes the quick scan test of a recruiter or potential client, so you don't miss that next great career opportunity.
Mark Andersen is the Founder/CEO of CareerNav (www.CareerNav.com), a leading coaching company based in San Francisco. He has over 1,300 connections on LinkedIn and landed his previous two VP of Marketing jobs by first receiving inbound inquiries via LinkedIn from executive recruiters he didn't know at the time. Mark is also the author of the new book "I Got the Job! 8 Steps to Getting Hired", which became the #2 best-selling career guide ebook on Amazon. This workshop will be based on the LinkedIn chapter from his book: Amazon.com/author/markandersen
In this workshop, Mark will also cover topics like "How does LinkedIn's search algorithm work?" LinkedIn protects its search algorithm like a state secret, so nobody outside of LinkedIn knows for sure how their algorithm works and it's always changing. Nonetheless, there are best search practices to optimizing your profile that you can implement.
These slides walk you and a colleague through such topics as how to:
-Create a great LinkedIn profile that gets positive responses from recruiters and companies
-Strengthen your personal branding: is your profile clearly and compellingly communicating your brand? You'll find out when you use the questions included
-Optimize ("SEO") your profile: we'll cover keyword selection, natural use of keywords, connections, groups...