Content Marketing for B2B Marketers
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Content Marketing Challenges For B2B Marketers.

Content Marketing Challenges For B2B Marketers.

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Content Marketing for B2B Marketers Presentation Transcript

  • 1. Content Marketing For B2B Marketers October 2013 A Digital Media Initiative
  • 2. What B2B marketers expect from content marketing  Create Brand Awareness  Generate Leads  Expand Your reach A Digital Media Initiative
  • 3. Stats say it all about content marketing  Marketers, on average, spend over a quarter of their marketing budget on content marketing -- B2B Marketing Insider  62% of companies today outsource their content marketing – Mashable  61% of consumers feel better about a company that delivers custom content. More likely to buy from that company -- Custom Content Council  Interesting content is a top 3 reason people follow brands on social media -- Content+ A Digital Media Initiative
  • 4. What types of Content is more effective  90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them --TMG Custom Media  Blogs give websites 434% more indexed pages and 97% more indexed links -- Content+  B2B companies with blogs generate 67% more leads per month on average than non-blogging firms -- Social Media B2B A Digital Media Initiative
  • 5. Top 3 metrics used by B2B marketers to measure the success of content marketing are: Web traffic  Views  Downloads A Digital Media Initiative
  • 6. Future Trends Of Content Marketing  79% of marketers report that their organizations are shifting to branded content -- Forrester  77% of business buyers want different content at each stage of the product research process -- Pardot  Posts with videos attract 3x more inbound links than plain text posts – SEOmoz A Digital Media Initiative
  • 7. The most effective content marketing platform for B2B marketers  More than one-third of B2B marketers on Twitter shared content from LinkedIn – LeadTail  LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually -- Inside View  Social media platforms that had biggest increase in use from last year to this year are SlideShare, Google+, and Instagram -Content Marketing Institute-MarketingProfs A Digital Media Initiative
  • 8. Content Marketing Challenges For B2B Marketers  16% of large B2B companies cite their biggest content marketing challenge is producing content that engages -Content Marketing Institute-MarketingProfs  53 percent of marketers struggle to produce truly engaging media for the web -- IDG Research  IDG Research discovered that 33 percent of B2B marketers don’t have the talent to maintain thorough content strategies A Digital Media Initiative
  • 9. Content Marketing For B2B Marketers Presented By: Mark.Comm.Pitch Marketing Communications, Search Engine Marketing, Pay Per Click (PPC), Social Media Marketing, Content Marketing and Web Development services for Startups and Small Businesses A NICHE Digital Media Initiative Mail: info@markcommpitch.com ; info@nichedigitally.com Follow Me A Digital Media Initiative
  • 10. Content Marketing For B2B Marketers Presented By: Mark.Comm.Pitch Marketing Communications, Search Engine Marketing, Pay Per Click (PPC), Social Media Marketing, Content Marketing and Web Development services for Startups and Small Businesses A NICHE Digital Media Initiative Mail: info@markcommpitch.com ; info@nichedigitally.com Follow Me A Digital Media Initiative