Why blogging still matters

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Learning Professionals need to understand why blogging remains a key activity in their ability to stay connected and to stay current. This presentation was given as a Webinar to the Central Ohio Chapter of ASTD 7/1/14.

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  • Blogging has evolved with advancing tools, platforms and mobile technology and of course mobile behaviors
  • What drew you to this topic??

    The title of this webinar doesn’t follow the typical pattern of “How To” or “Why you must” or pick your practical webinar format.
  • So – Is blogging dead? Dying?
  • Things have clearly changed. In the hay day of blogging most were locked down to Desktop then Laptop computers

    Gigaom (Giga Ohm) research article by Stowe Boyd – people are moving to smaller sets vs. scenes
    Article speaks of mobile behavior and trust and work group vs. enterprise-wide interaction
    But there are parallels

    http://research.gigaom.com/2014/06/what-todays-messaging-surge-means-for-the-enterprise/

    Twitter – a thought, a question, a link, a comment
    Blog – a commentary, a solution, a deeper opinion
  • 450 Million English Language Blogs – a new one started every half second
    OR
    1.415 Blogs for every single person in the US
  • This is said so much about social technology its cliché. But it can never be more true than it is with blogging. It is about writing, communicating and connecting. Cave paintings were never about the wall. They were about public display, they were about discussion and revision
  • So I conducted a survey across Twitter and G+ channels to gather insights among learning professionals about blogging
  • Different than “Bloggers” the learning professional blogging can elevate the profession and their own practice.

    As practitioners and experts informal/social connection on a global scale is what is needed most to learn and advance our craft
  • Why did I start?

    I wanted to get smarter.
    I knew smarter came through others not through courses and classes.
    Novices need formal. Practitioners need informal
    I was isolated. Not many near me thinking about Social Learning/ Informal Learning
    Needed to find others
    Validate and correct thinking
  • Where did I start?

    Blogger
    Easy platform, easy to post, edit, clean interface. Focus more on writing than layout and colors, etc.

    Informal/ Social learning
  • What do I get out of it?

    Balance
    Personal and profession

    Opportunity, motivation, connections,

  • CARB – Challenge, Action, Results, Benefit

    The hardest distinction was the difference between Results and benefits. Benefits imply something greater to the organization.
  • Cool honor from CENTER FOR MANAGEMENT AND ORGANIZATION EFFECTIVENESS I came in 50th – thank you very much Had some algorithm behind it rather just a favs list I’m a horrible writer. But what I lack in style I make up in honesty and passion I think In addition to sharing broad concepts in social learning, approaches and insights about enterprise social networks, and changes in L&D. I’m really good at run on sentences and word usage errors. Maybe a little more time editing will move me to #49!
  • So why do this? Why put “yourself out there” what’s the risk and reward?

  • “Real” Learning – experience, practice. conversation, reflection – Charles Jennings

    It’s the bottom right I fear we don’t put enough time or emphasis on. We learn in our jobs, through our practice and we can use social media like Twitter for conversation

    But when do process and make sense of it all. Blogging is a big part of PKM
  • Brilliant… but wait! Why not a private journal or diary even online to support images, links, etc?
  • 21st Century Resume
    It’s not what you’ve done, but what you’re doing, what you’re thinking
    LinkedIn.. About.me … etc still present you concisely but you are complex!
  • Blogging is the personal made public and it adds a layer of stress that a journal or diary cannot

    Heat and pressure make diamonds from coal

    Passion and Public

    Saying something anonymously vs. owning it
    We can walk away or disconnect from the idea much easier when we are unknown

    And we learn when we teach back…we learn more
  • What makes you angry? What inspires you? What do you find mind blowing, What do you find admirable? What tools do you use? What was that conference like? That webinar? THIS webinar? What did you learn today? This week?
  • Seinfeld was essentially a show about nothing
    It worked because it was an observation of life
    I run into so many learning professionals doing so many cool things and nobody knows!
  • Think Twitter not Facebook
    This is not the bard
    Size doesn’t matter but think chunks – people are more mobile than ever
    I still do most of my “work” on an iphone
  • Blogging is personal. It’s a presentation. Its informal, casual to a fault
    Be human, its OK to error – the crowd corrects

  • Today’s critics and trolls exist
    Engaging them is feeding them
    know the difference
    Remember when you were a kid in a musical or play or dance group. You may not have performed as well as you liked, but so many others don’t even try.
    Compare yourself to know one.
  • Is it worth reading?
    Who are you writing for?
    Share with a few directly – get feedback
    Use other channels
    Expect attention ebb and flow
    We get better at writing by writing
  • Little ideas
    Break up larger posts

    “Not that the story need be long, but it will take a long while to make it short.”
    — Henry David Thoreau, writer and philosopher.

    Remember your audience is global. Be conscious of jargon, Western terms, places, etc
    Outboard your mind. There is no magic number for how frequent but if you think with with sharing public first, making connections, growing… the rest follows
  • Use technical Performance support!

    Mobile 1st – most ideas, influences, serendipity about work seems to happen outside of work
    I’m in line at the grocery store, waiting for lunch to arrive, walking the dog…
    Evernote - text
    Say-n-go - voice
  • Use Human Performance Support

    Others are out there.
    CNY Bloggers Group feeds off each other, inspires, criticizes in a safe place
  • Take it inside
    Social tools like blogging is a great vehicle to enhance/improve formal learning
  • Aspen Dental effort

    New hires 10 week program (70/30)
    Casually introduced – part of the program
    Trainers, supported and encouraged field blogs (journals)
  • Show Your Work

    Blogging as a formative evaluation
    Blogging as peer-support
    Trainers got a sense of what was sticking, what needed tweaking/ reinforcing
    Trainers could adjust instruction before cohort returned
    Blogs and comments kept cohort “together” when they were apart. Helped with morale.
  • The bloggers I follow.

    “When people join groups where change seems possible, the potential for that change to occur becomes more real.” – The Power of Habit

    The blogs I follow inspire and point me to the practical.



  • In my mind it’s the best, most powerful post because it summarized where I’m at and want to be
    This post really cemented what I believe and what I do and my thoughts about the place of traditional L&D in an organization.
    It did not garner much attention as in reads or comments. Maybe its been said before. Maybe it makes no sense…
    But it was mine and it has left a huge mark on my direction and serves to support me when I am in doubt
  • I have 58 drafts. Never seen the light of day.
    As I write my thoughts . My thoughts can change. Sometime the intent and direction shift and in the end I find my initial idea was wrong.
    I could see this as a failure. A waste of time… but Aren’t I better for having begun?
  • This sums up my advice. It’s the best way to start and the best way to stay
  • Why blogging still matters

    1. 1. Why Blogging Matters
    2. 2. So… what do you want to learn today? What drew you to this topic?? The title of this webinar doesn’t follow the typical pattern of “How
    3. 3. Blogging is Dead… "We are moving to collections and curations, to mobile content, and to different authoring tools. Think for a moment about the incredible popularity of Tumblr, or of Pinterest. I believe they are early iterations of the content revolution." - Francine Hardaway, Fast Company
    4. 4. - Things have clearly changed. In the hay day of blogging most were locked down to Desktop then Laptop computers - Gigaom (Giga Ohm) research article by Stowe Boyd – people are moving to smaller sets vs. scenes - Article speaks of mobile behavior and trust and work group vs. enterprise-wide interaction But there are parallels • http://research.gigaom.com/2014/06/what-todays-messaging-surge-means-for-the- enterprise/ • Twitter – a thought, a question, a link, a comment • Blog – a commentary, a solution, a deeper opinion High HighLow Frequency Volume Blog Micro-blog
    5. 5. 1.415 450 Million English Language Blogs – a new one started every half second OR 1.415 Blogs for every single person in the US
    6. 6. It’s not about the technology.
    7. 7. Do you blog? So I conducted a survey across Twitter and G+ channels to gather insights among learning professionals about blogging
    8. 8. Why do you blog?
    9. 9. Blogging and the Learning Professional
    10. 10. Why did I start
    11. 11. What do I get out of it? Balance Personal and profession Opportunity, motivation, connections,
    12. 12. Why Write
    13. 13. “Real” Learning – experience, practice. conversation, reflection – Charles Jennings It’s the bottom right I fear we don’t put enough time or emphasis on. We learn in our jobs, through our practice and we can use social media like Twitter for conversation But when do process and make sense of it all. Blogging is a big part of PKM Experience Practice ReflectionConversation
    14. 14. Why did you or do you blog? Brilliant… but wait! Why not a private journal or diary even online to support images, links, etc? “To clarify my thinking… how am I to know what I think if I don’t see it?”
    15. 15. “writing ourselves into existence.” - Dave Weinberger
    16. 16. The 21st Century Resume
    17. 17. Writing Out loud
    18. 18. What to Write
    19. 19. Tom’s Restaurant on 2880 Broadway, New York by Christophe Gevrey CC BY-SA 3.0
    20. 20. How do you perceive bloggers?
    21. 21. "Bloggers are free – nay, encouraged – to write in the first person. It gives you, the reader, a sense that I’m talking straight to you. Like we’re buddies.” Mari Kane, Blog Site Studio
    22. 22. Got to have a thick skin
    23. 23. What if nobody likes it?
    24. 24. What makes a blog one you will revisit?
    25. 25. Getting Started
    26. 26. Start Think Move Blogging Strategy
    27. 27. Notes
    28. 28. Blogging in the Org
    29. 29. My World
    30. 30. Harold Jarche Life in Perpetual Beta Jane Hart Center for Learning & Performance Technology Charles Jennings The 70:20:10 FORUM Jay Cross The Working Smarter Field Book Euan Semple Organiza ons Don’t Tweet People Do Jon Husband Wirearchy You?
    31. 31. My fav is not the public fav.
    32. 32. Better for having begun
    33. 33. Write about now, Right about now!

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