Politicians in Talk Shows - Etmaal van de Communicatiewetenschap 2012

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Presentation that I gave at the Etmaal van de Communicatiewetenschap 2012 about the effects of Politicians in Talk Shows.

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Politicians in Talk Shows - Etmaal van de Communicatiewetenschap 2012

  1. 1. Boukes, Mark Boomgaarden, Hajo G. Amsterdam, 9 th February 2012 Politicians Appearing in Talk Shows and Political Cynicism An experimental study to the effects of infotainment
  2. 2.
  3. 3. Content of this presentation <ul><li>Infotainment / politicians in talk shows </li></ul><ul><li>Hypotheses </li></ul><ul><li>Method </li></ul><ul><li>Results </li></ul><ul><li>Discussion </li></ul>
  4. 4. Infotainment
  5. 5. Infotainment <ul><li>Changes in the relationship between media and politicians: </li></ul><ul><li>Interest of popular genres in politically relevant topics </li></ul><ul><li>Willingness of politicians </li></ul>
  6. 6. Popular genres and Politicians <ul><li>Commericialization: </li></ul><ul><ul><li>Mixing information with entertainment as “a shift from programs in the public interest to programs the public is interested in” (Brants & Neijens, 1998, p. 150) </li></ul></ul>
  7. 7. Politicians and Popular TV Programs <ul><ul><li>Political motivations (Baum, 2005) : </li></ul></ul><ul><ul><li>Focus of program - personal issues, not critical interview </li></ul></ul><ul><ul><li>Audience of talk shows - Least politically interested and engaged </li></ul></ul><ul><ul><li>- Easier to persuade </li></ul></ul>
  8. 8. Hypothesis I <ul><li>Demobilization </li></ul><ul><li> People, exposed to an entertaining talk show program that shows an interview with a politician, will have a higher level of political cynicism, than those exposed to a serious current affairs program that shows an interview with the same politician </li></ul><ul><li>- distracts from genuinely important issues </li></ul>
  9. 9. Hypothesis II <ul><li>Bridging function </li></ul><ul><li> The effect of exposure to a certain television talk show versus a similar current affairs program on peoples’ level of political cynicism is moderated by people’s level of political knowledge </li></ul><ul><li>- those with less political knowledge barely see any political news </li></ul>
  10. 10. Method
  11. 11. Method: Experiment <ul><li>Sample: </li></ul><ul><li>273 participants (Age: M = 30.6, SD = 12.2) and 57.1% female </li></ul><ul><ul><ul><li>- Survey pool of the ASCoR </li></ul></ul></ul><ul><ul><ul><li>- Among contacts of the researcher and his acquaintances </li></ul></ul></ul><ul><ul><ul><li>- Advertisements in two local magazines and a news item on one local website. </li></ul></ul></ul><ul><li>- Participated from May 12 to June 1, 2011 </li></ul>
  12. 12. Method: Experiment II <ul><li>2 between-subjects (program genre: talk show vs. current affairs program) factorial design with control group </li></ul><ul><li>Random assignment to videos with the same politician </li></ul><ul><li>Condition 1 ( n = 71) : Talk show ( KoffieMax) </li></ul><ul><li>Condition 2 (n = 80) : Current Affairs ( AltijdWat ) </li></ul>
  13. 13. Koffiemax – Talk show
  14. 14. AltijdWat – Current affairs
  15. 15. Method: Experiment III <ul><li>Dependent variable: Political cynicism </li></ul><ul><ul><li>- A good and rather strong Mokken scale of 12 items: </li></ul></ul><ul><ul><li> ( H = .43; ρ = .89; M = 48.31, SD = 10.19) </li></ul></ul><ul><ul><li>What participants think about politicians in terms of </li></ul></ul><ul><ul><li>1) competency, 6) having lost contact with society, </li></ul></ul><ul><ul><li>2) being self-interested, 7) solving problems, </li></ul></ul><ul><ul><li>3) helping people, 8) speaking the truth, </li></ul></ul><ul><ul><li>4) reliability, 9) honesty, </li></ul></ul><ul><ul><li>5) wasting taxes, 10) nepotism, 11) keeping promises, </li></ul></ul><ul><ul><li> 12) being interested in ordinary people’s opinions </li></ul></ul>
  16. 16. Results
  17. 17. Results: Effects on political cynicism <ul><li>Genre: Talk Show – versus – Current Affairs </li></ul><ul><li>ANCOVA 1: F (1, 139) = 1.65, p = .490, η 2 = .00 </li></ul><ul><li>No general effect of the genre which people saw </li></ul><ul><li>Moderation of political knowledge </li></ul><ul><li>ANCOVA 2: F (2, 136) = 3.86, p = .016, η 2 = 0.06 </li></ul><ul><li>Interaction effect between genre and knowledge </li></ul>
  18. 18. Results II <ul><li>Unknowledgeable: </li></ul><ul><li>More cynical after current affairs </li></ul><ul><li>Knowledgeable: </li></ul><ul><li>More cynical after </li></ul><ul><li>talk show </li></ul>
  19. 19. Discussion I <ul><li>Explanation I: </li></ul><ul><li>No general effect, groups level off. </li></ul><ul><li>Explanation II: </li></ul><ul><li>Talk show: Campaign trick VS Nice to understand </li></ul><ul><li>Current Affairs: Accountable politicians VS Politicians live in their own world </li></ul>
  20. 20. Conclusion <ul><li>Infotainment – in this case talk shows – not necessarily bad </li></ul><ul><li>Bridging function </li></ul>
  21. 21. Thanks! <ul><li>Questions or comments? </li></ul>
  22. 22. Boukes, Mark Boomgaarden, Hajo G. Amsterdam, 9 th February 2012 Politicians Appearing in Talk Shows and Political Cynicism An experimental study to the effects of infotainment

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