SUMMIT PROGRAMResearched and Produced
55DAY 1, 26th March 2013REGISTRATION AND BREAKFASTCHAIRPERSON’S WELCOME ADDRESSShirley BradyEditor-in-ChiefbrandchannelCO-...
INTERACTIVE WORKSHOPDeveloping Insight-Driven Packaging Concepts for the Rising Tide of E-CommercePurchasesr Is your packa...
Susan RobinsonFederal Public Affairs DirectorWaste ManagementPatrick NolanPresidentDDLONE-TO-ONE BUSINESS MEETINGS, NETWOR...
INNOVATIONAddressing the Global Challenge of Reducing Food Waste and Unsalablesr Has "reducing" packaging increased produc...
r Maximizing the design and functionality of our packagingr Inspiring creative and engineering teams to develop consumer-c...
DELEGATE REGISTRATION FORMMKTBooking Code• BOOK ONLINE at• Call the booking hotline on 1 416 214 1...
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Program - American Packaging Summit 2013, Chicago


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The American Packaging Summit ( gives senior-level executives of packaging, product development, and sustainability the opportunity to analyze new packaging innovations that can both help reduce costs and support environmental goals. This summit delivers pre-qualified, one-to-one meetings, technical workshops, and keynote sessions with leading packaging experts on: materials, consumer insight, sustainability, reducing costs, and the latest industry innovations. The American Packaging Summit is the only event of its kind to deliver leading industry market intelligence, combined with pre-arranged business meetings and presentations on the latest in packaging advancements

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Program - American Packaging Summit 2013, Chicago

  1. 1. SUMMIT PROGRAMResearched and Produced
  2. 2. 55DAY 1, 26th March 2013REGISTRATION AND BREAKFASTCHAIRPERSON’S WELCOME ADDRESSShirley BradyEditor-in-ChiefbrandchannelCO-CHAIRLinda CaseyEditor-in-ChiefPackage DesignKEYNOTE PRESENTATIONPackaging Innovation for Driving Market Growthr Drivers behind Tropicanas new recyclable container and the Gatorade G-Seriesr Redesigning existing product lines and introducing new products to consumersr Responding to consumer patterns and behavior to develop effective packagingr Strategies for working with R&D, packaging and marketing groups to launch new packagingDenise LefebvreVP, Global Beverage PackagingPepsiCoCASE STUDYPackaging that Connects with the Consumer at the Moment of Truth - A Toy Aisle Case Studyr Assessing creative tensions that arise between line branding and item marketingr Overcoming the challenge of creative packaging for a dual audience - child and parentr Emotionally connecting with consumers through storytelling and an effective window-box for productsr How bringing the play experience to the package with a "Try-Me" can seal the dealChris DownVP, Global Creative, Toys and PackagingMattelONE-TO-ONE BUSINESS MEETINGS, NETWORKING AND REFRESHMENTSINNOVATIONCapitalizing on the Bio-Based Boom: Making it Easier for Consumers to Go Greenr Creating a framework to drive revolutionary green packaging innovationsr Improving product lifecycles and finding ways to be more environmentally friendlyr Optimizing the supply chain to bring consumers better packaging, faster and at a lowercostr Moving beyond bio-based mushroom and renewable bamboo packagingOliver CampbellDirector, Procurement, Packaging and Packaging EngineeringDellREDUCING COSTSImproving Manufacturing and Supply Chain Efficiency through Packaging Engineering,Material Science and Logisticsr Designing to value - building new packaging designs and benchmarking pack functionsr Using technology and space in streamlining packaging through design and rawmaterialsr Optimizing materials using design platformsr Improving speed to market at the right cost and qualityr Assessing digital technologies, flexibility-enhancing automation solutions and intelligentmaterials to propel innovationSriman BanerjeeHead, Packaging Development, Global Wellness CategoryGlaxoSmithKline07:15-08:1508:15-08:2008:20-08:5508:55-09:3009:30-11:1511:15-11:50
  3. 3. INTERACTIVE WORKSHOPDeveloping Insight-Driven Packaging Concepts for the Rising Tide of E-CommercePurchasesr Is your packaging optimized for the 25% increase in CPG purchases to-be made onlinein 2016?r Preparing for the enormous evolution of marketing communication via packagingr How can your packaging increase awareness and drive purchase in these new hybridretail channels?r What are the emerging consumer shopping behaviors?r How should your packaging design teams respond to market changes?Steve KazanjianVP, Global CreativeMeadWestvacoINTERACTIVE WORKSHOPDriving Corporate Sustainability and Value Chain Efficiency with Returnable Assets -Solutions with a Strong ROIr Reducing CO2 equivalents and labor costs while reducing packaging costsr Increasing sales and saleable products through packaging choicer Making informed decisions with lifecycle assessmentr Building a true ROI analysis including cost per trip and beyondJerry KoefeldaSenior Director, New Product CommercializationRehrig Pacific CompanyLUNCH AND INFORMAL NETWORKINGKEYNOTE PRESENTATIONExamining the Engineering Feats and Manufacturing Partnerships to Achieve 4 Million Unique Bottlesr How Absolut is redefining personalized packaging and creating unique brand experiences for each customerr Identifying key drivers to create and launch Absolut Uniquer Overcoming inventive challenges and managing the manufacturing processr Using a decorating approach to favor chance over consistencyEric NäfDirector, Packaging DevelopmentPernod Ricard - The Absolut CompanyINNOVATIONConsumer Driven Innovation – Taking a Holistic Approach to Package Designr Understanding consumer and retailer needs before designing the packager Bringing together the realities of the supply chain into designr Unlocking creativity for packaging innovation while reducing packaging waster Redesigning packaging to optimize shelf space and stand out against your competitorsGuido SchmitzHead, Packaging and Technology Innovation, Global R&DBayer HealthCareREDUCING COSTSLooking Beyond Labor in Emerging Markets for Cost Effective Packaging Solutionsr Best practices in establishing packaging units in BRIC countriesr Identifying which regions to outsource tor What are the benefits of keeping R&D in Europe and America?r Managing quality across multiple locationsGlenn VentrellFormer Senior Director, R&D Packaging and Customer InnovationQuaker Oats CompanyINTERACTIVE WORKSHOPAdvancing Enterprise-Wide Sustainability Goals through Best Practices and AdvancedTechnologiesBalancing the pressures of extended producer responsibility with workable end of lifesolutionsAnalyzing lifecycle and material recyclabilityExamining innovative recycling and conversion technologiesDelivering bottom-line results with customized recycling and waste managementsystemsMeeting complex business and regulatory needsINTERACTIVE WORKSHOPAssessing the Paradigms of Sustainability and Examining Responsible PackagingSolutionsr Addressing misconceptions that packaging must be "light weighted" to be sustainabler Designing responsible vs. sustainable packaging systems - reconsidering materialsreductionr Understanding that appropriate packaging is essential to goods conservation andenvironmentalismr Assessing international standards for developing sustainable package systems11:50-12:2512:25-13:4013:40-14:1514:15-14:5014:50-15:25
  4. 4. Susan RobinsonFederal Public Affairs DirectorWaste ManagementPatrick NolanPresidentDDLONE-TO-ONE BUSINESS MEETINGS, NETWORKING AND REFRESHMENTSPLENARYSelecting the Right Ingredients and Packaging - Assessing Product Lifecycle and Material Recyclabilityr What is the source of your product ingredients and packaging materials?r Recognizing the interdependence of environmental, social and economic advances in the industryr Comparing the principles of sustainable food production with consumer packaging needsr Examining the role of packaging to ensure narrative continuity with the product inside the packager What does the package say about the marketed or consumed product?IN PARTNERSHIP WITH:Barton SeaverDirector, Healthy and Sustainable Food Program, Center for Health and the Global Environment; Chef, Author and National Geographic FellowHarvard School of Public HealthLEADING RESEARCHGaining Market Shares by Designing the Right Sensory Mix from Content to Packagingr Attracting your target market with the right color and shape of packagingr Engaging consumers in 3 seconds by creating calculated sensory interactionsr Examining how physiology can help you understand and predict consumers behaviorr Applying the Hormonal Quotient (HQ) to design the Right Sensory Mix in every local marketDiana DervalPresident, Research Director and Author - Edison Awards 2013 NomineeDervalResearchCHAIRPERSONS CLOSING REMARKSShirley BradyEditor-in-ChiefbrandchannelWELCOME DRINKS RECEPTION15:25-16:4516:45-17:2017:20-17:5517:55-18:0018:00-19:00
  5. 5. DAY 2, 27th March 2013REGISTRATION AND BREAKFASTCHAIRPERSONS WELCOME ADDRESSShirley BradyEditor-in-ChiefbrandchannelCO-CHAIRLinda CaseyEditor-in-ChiefPackage DesignKEYNOTE PRESENTATIONReshaping Packaging Sourcing to Leverage Lean and Six Sigma Concepts with the Supply Baser How lean has played a key part in achieving best-in-class productivityr Implementing continuous improvement plans to deliver real cost benefitsr Transferring knowledge and improvement into focused action plansr Redefining our packaging sourcing process to maximize savingsr Capitalizing on the benefits of procurement, value engineering, R&D and manufacturing partnershipsNils LommerinEVP and Chief Operations OfficerDel Monte FoodsGREEN INNOVATIONPlantBottle, Coca-Cola’s Journey Towards a Bio-Derived Beverage Bottler Drivers behind the sustainable packaging strategy at The Coca-Cola Companyr Why specifically PlantBottle? How was it developed?r How sustainable is the supply chain?r Understanding how consumers responded to the packagingr Future outlook - water management programs and new sustainability commitmentsBruce KarasVP, Environment and SustainabilityThe Coca-Cola CompanyINTERACTIVE WORKSHOPMaking Packaging Strategy and Creativity a Priority in the New Age of Consumptionr Understanding we are not designing for consumers or targets, but peopler Illustrating the power of foresight and creating robust strategies for successr Demonstrating that its all about impact and creating meaningful connectionsr Remembering sustainability and how to take advantage of this complex opportunityRonald deVlamCEO and Global Managing PartnerWebb deVlamINTERACTIVE WORKSHOPCapitalizing on the Benefits of a Water Soluble Edible Delivery Systemr Case study - Vivos Edible Delivery Systemr Analyzing application for retail, food service and manufacturingr Convenience, portion control and operational benefitsr Strengthening sustainability goals through a delivery system with no primary package todisposer Key characteristics - robust mechanical performance and oxygen barrier performancer Assessing conversion options to customize and form pouches or stick packsSumeet KumarSenior Manager, Technical MarketingMonoSolNETWORKING REFRESHMENT BREAK08:00-08:3008:30-08:3508:35-09:1009:10-09:4509:45-10:2010:20-11:0511:05-11:40
  6. 6. INNOVATIONAddressing the Global Challenge of Reducing Food Waste and Unsalablesr Has "reducing" packaging increased product losses and unsalables?r Emerging data to the help you understand the international scope of the problemr Emerging solutions to optimize packaging performancer Increasing the recovery of used packaging for waste steamsJoan PierceExecutive DirectorAMERIPENJoseph Hotchkiss, Ph.D.Director, School of Packaging and Center for Packaging Innovation and SustainabilityMichigan State UniversityREDUCING COSTSCase Study: Packaging Innovation in a Regulated Environmentr Approaches to communicate your brand message with limited size space, tax stamps,barcodes, nutritional labels and business copyr Solutions to make your brand stand out - windows, pullouts and experimentaltechnologyr Uncovering inspiration from international markets and new brand modelsr Learning lessons from different brand categoriesBob MittenSenior Manager, Packaging DevelopmentAltria GroupINTERACTIVE WORKSHOPSmarter Automation as the Strategy for Successr Centralized automation control - "the Power of One"r Leveraging software to eliminate hardwarer Assessing the convergence of automation and IT technologiesr EtherCat - eliminating switches, routers and manual IP addressing with a global standard networkr Harnessing technology to reduce automation and control costsJoe MartinManager, Packaging and Converting, North AmericaBeckhoff AutomationINNOVATIONCase Study: Structural Packaging Considerations for Microsofts New Tabletr Developing a strong packaging statement for Windows 8 and Surfacer Applying consumer insight from Xbox, Zune and PC markets to deliver First Moment of Truth excellencer Creating compelling packaging to attract recognition in cluttered retail spacesr Fostering a strong philosophy about the process of package development moving forwardJeffrey A. LothGlobal Packaging ManagerMicrosoftTHEMED LUNCH DISCUSSIONFostering Collaboration to Create Innovative SustainablePackagingTHEMED LUNCH DISCUSSIONWhats New in Flexible Packaging - From Stand upPouches to SticksJeff SesolakProject Development EngineerProlaminaTHEMED LUNCH DISCUSSIONINNOVATIONAhead of the Curve Innovation - Modernizing the Look and Feel of Beauty Packagingr Driving packaging excellence from concept through launchREDUCING COSTSCase Study: HPs Success in Reducing Packaging and In-Box Materialsr Driving significant material reduction through design optimization and suppliercollaboration11:40-12:1512:15-12:5012:55-14:1014:10-14:45
  7. 7. r Maximizing the design and functionality of our packagingr Inspiring creative and engineering teams to develop consumer-centered productsr Tempting consumers - from the U.S. to Asia - creating new brand experiencesPaul McLaughlinVP, Creative, Global PackagingElizabeth Ardenr Illustrating how decreased packaging weight helps cost reduction and logisticsefficienciesr Removing 6.1 billion pages from in-box product manuals and documentationr Enhancing the performance and price of products by improving end-of-use options andrecyclabilityErik TroelsenSenior Manager, Worldwide Packaging Design, Procurement and SustainabilityHewlett-PackardPANEL DISCUSSIONCost Transformation and Innovation in Cosmetics and Personal Carer Examining megatrends poised to revolutionize the beauty industryr Selecting and implementing the latest materials and designs into your packaging operationsr Collaborating with supply chain executives to drive packaging performance and cost reductionr How to deliver customer-centered innovation through supply chain and creative teamsr Strategies for launching benchmark packaging in the U.S. and abroadJamie MatusowEditor-in-ChiefBeauty Packaging MagazineJing ZhuVP, Sourcing, Production and QCBare EscentualsMark PolsonVP, Creativity and Business Innovation, Global Management StrategiesThe Estée Lauder CompaniesScott WidroEVP, Operations and Supply ChainLaura Mercier - Gurwitch ProductsPANEL DISCUSSIONWhat Challenges and Developments does the Packaging Industry Face in the Future?r What will sustainability look like in 2020?r How will e-commerce affect packaging design?r Designing for an instant-want, instant-feedback generation – appealing to Millennials and Generation Textr The rise of smart packaging: Responding to consumer needs for more information and engagementr Experimental packaging technology that connects with consumers’ devices to enhance brand loyaltyDavid KlanteVP, Engineering and PackagingMillerCoorsRoger ZellnerDirector, Global Packaging Innovation and Sustainability, Research, Development and QualityMondelez InternationalSwitlana WojcickyjHead, Packaging R&DMars IncorporatedThomas P. DannigerSenior Manager, North American PackagingPackaging DevelopmentThe Scotts Miracle-Gro CompanyCHAIRPERSONS CLOSING REMARKSShirley BradyEditor-in-Chiefbrandchannel14:45-15:2515:25-16:0516:05-16:10
  8. 8. DELEGATE REGISTRATION FORMMKTBooking Code• BOOK ONLINE at• Call the booking hotline on 1 416 214 1144• Fill out this form and email it to pauline.duhart@wtgevents.comTO REGISTERCOMPANY DETAILSDELEGATE DETAILSCompany Name: Address: Tel: Fax: Name: Job Title: Email: Direct Tel: Cell: Name: Job Title: Email: Direct Tel: Cell: No. of Delegates Amount $PAYMENT DETAILSCREDIT CARD Visa Master Card AmexCard NumberIssue Date / Expiry Date / Security CodePrint Name Signature YOUR DELEGATEPACKAGE INCLUDES:• Meeting opportunities• Conference sessions• Breakfasts, lunches and refreshments• Networking drinks reception• Themed lucheon discussionsHotel accommodation is not included in the registration fee.Visit for details.PRE-ARRANGED ONE-TO-ONE MEETINGSWorld Trade Group reserves the right to refuse a delegateparticipation in the one-to-one meeting session if entry criteria isnot met. Contact us for more details.ON-DEMANDThere’s no substitute for being there, but if you cannot attend,purchase the On-Demand package which allows you to relive all thesessions at the summit.This entitles you to:- An easy to navigate password protected website.- Access to presentations and accompanying video and audio for up to 12 months after the event.- Share with colleaguesPlease send me my login for the On-Demand package at $500(Payment must be received before login details are granted)TERMS AND CONDITIONSParticipation at event: The organizer will prepare a schedule ofmeetings and individual delegates will attend the business meetingappointments as detailed on the final itinerary presented to them atthe venue.Cancellation policy: Delegate bookings are transferable but cannotbe cancelled. World Trade Group reserves the right to reject delegateapplications. On-Demand bookings cannot be cancelled.Miscellaneous: Organizer reserves the right to cancel event or changedates and/or the venue upon written notice to delegates withoutliability to delegate company or individual delegates.These terms andconditions are binding upon the parties signing this agreement. Wedo not rent or sell our customer e-mail lists.We may share informationwith other professional organizations (including our event sponsors/exhibitors) to promote similar products and services. In particular,we will share information between different companies in the WorldTrade Group. This agreement is governed by the laws of the Provinceof Ontario and the laws of Canada applicable therein.Payment terms: upon receipt of invoice. An 10% service charge willbe levied to cover onsite event administration costs.If you do not wish your details be passed on to other organizations,please check this box:Personal data is collected in accordance with the Personal InformationProtection and Electronic Documents Act (PIPEDA) andThe ElectronicCommunications Privacy Act (ECPA).FOR ALL INQUIRIES CONTACT:Pauline Duhart, Marketing Manager atpauline.duhart@wtgevents.comFor more information call the booking hotline: 1 416 214 1144Fax: 1 416 214 3403211 Yonge Street, 6th Flr., Toronto, ON M5B 1M4Please tick one of these boxes to confirmhow you are paying. Checks should bemade payable to‘World Trade Group(North America) Inc.’. Banking details will beprovided on your invoice.BANK TRANSFERACH PAYMENTCHECKFEE: $1,295 USDMarch. 26th-27th, 2013