Teaching Entrepreneurs   using Second Life               Mark Atkinson     Small Business Development Center           Uni...
Agenda   UW Entrepreneurship Programs   What is a 3-D Virtual World?   SBDC Project   Theory & Current Research   Cla...
Funded in part through a cooperative agreement with the U.S. Small BusinessAdministration. All opinions, conclusions or re...
3-D Virtual World
A Tale of Three WorldsPhysical Space   Web Conference   Video Game
3-D Virtual Worlds
Second Life is considered “the most attractiveproposition for educators” (Warburton, 2009,p. 418).
Why Virtual Worlds?Investigation, cultivation, and developmentof interactive learning environments.(Wynn, 2002).Follow soc...
UW SBDC Project
Reality of a Virtual World Program   •   Support instruction   •   Needs a champion   •   Understand scholarly underpinnin...
Reality of a New IdeaEntrepreneurship Education Program     1.Business Counseling     2.Classes     3.Web Services (forms,...
Needs Assessment 2009
British Journal of Educational Technology“…80% of internet users will have an avatar by end of 2011…”
Staff Training
Retreat Photos
Retreat Photos
Theory & Current Research
Social Presence TheoryShort, Williams, Christie – UniversityCollege London1976
Social Presence TheorySocial Presence is……a quality of thecommunications media, asperceived by the user.
Social Presence TheoryUltimate uses of any technology arefrequently much more diverse thanenvisioned by the original innov...
Social Presence Theory Interpartyacting out rolestask orientated              Interpersonal         maintaining relationsh...
Social Presence TheoryMissing from mediated communication:facial expression, direction ofgaze, posture, dress, and physica...
Social Presence Theory     Non-Verbal Communication   Information passage & system         1.   attention         2.   cha...
Stanford UniversityVirtualHumanInteractionsLab
Teaching Tools
Second Life Viewer 2 in the Cloud1. Content Delivery2. Information Processing/Interaction
The Classes
Classes March 2011             Start a Business        Sell Online with a Website1 hour each18 attendees; 14 registeredQ&A...
Images
Images
Images
EvaluationsI would attend another class taught by thisinstructor in Second Life?     85%       yes     15%       not sure ...
Evaluations                                                 Excellent   Good    Average   PoorPresentation quality        ...
Issues• Access: broadband, graphics  card, RAM, age of computer• Sound• Class pre-requisites• Conceptual understanding of ...
Why?• 3-D• Proliferation of Virtual Social  Spaces• Video Game Generation• Rich Collaboration• Reduction of DL Isolation?
Mark Atkinson       mark.atkinson@uwyo.eduSmall Business Development Center
Teaching Classes in Second Life
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Teaching Classes in Second Life

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Presented at an academic conference. Describes my work teaching non-credit offering in Second Life.

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  • Presentation will alter between slides, Second Life, and websites
  • Physical space: a place to actually feel like you are there. To communicate, collaborate, work, be entertained, and learn.And…have fun doing so.
  • Purposeful vs. General Purpose Worlds
  • Primary purpose of educational technology is to facilitate human interaction while supporting curricular goals and objectives.
  • 1% awareness of Second Life in 20099% in 2011
  • Two years later we have used the environment.Analysis of staff abilities in SLIdentified necessary skills for successful retreat sessionsDesigned two session training
  • Juxtaposition between web conferencing and virtual worlds.
  • Earliest literaturecited, communications theory such as social presence.Telephone research…deficit approach of communications media filtering non-verbal communication, mitigating learning potential due to lack of social presence.Predicted 3-D virtual world education in 1970s. Bell laboratories Audio/video conferencing from DC to Philadelphia in 1927.
  • Or, ability of the media to produce an environment of social presence.
  • interparty – occurs with verbal information onlyinterpersonal – occurs with verbal plus, non-verbal: facial expression, direction of gaze, posture, dress, and physical distance (proximics)
  • attention – eye gaze, head nods, gestureschannel control – who shall speak and for how long? Head nods, eye movementsfeedback – facial expressionillustrations – gestures of hands, illustrate objects or point to thememblems – gestures used instead of a word to communicateattitudes – gestures communicate listener’s intentions
  • VHIL: http://vhil.stanford.eduFrontLine Virtual Worlds: http://www.pbs.org/wgbh/pages/frontline/digitalnation/virtual-worlds/second-lives/the-avatar-effect.html?play FrontLine Virtual Worlds: http://www.pbs.org/wgbh/pages/frontline/digitalnation/waging-war/remote-control-war/taking-out-the-taliban-home-for-dinner.html?play
  • Viewer 2, 2010.
  • Just before class.
  • Website Demonstration: Demonstrate what classified ad is and setup an event in SL.com systemInworld: Show how to find an event
  • Literature: gamers do better
  • Teaching Classes in Second Life

    1. 1. Teaching Entrepreneurs using Second Life Mark Atkinson Small Business Development Center University of Wyoming
    2. 2. Agenda UW Entrepreneurship Programs What is a 3-D Virtual World? SBDC Project Theory & Current Research Classes
    3. 3. Funded in part through a cooperative agreement with the U.S. Small BusinessAdministration. All opinions, conclusions or recommendations expressed arethose of the author(s) and do not necessarily reflect the views of the SBA.
    4. 4. 3-D Virtual World
    5. 5. A Tale of Three WorldsPhysical Space Web Conference Video Game
    6. 6. 3-D Virtual Worlds
    7. 7. Second Life is considered “the most attractiveproposition for educators” (Warburton, 2009,p. 418).
    8. 8. Why Virtual Worlds?Investigation, cultivation, and developmentof interactive learning environments.(Wynn, 2002).Follow social movement.
    9. 9. UW SBDC Project
    10. 10. Reality of a Virtual World Program • Support instruction • Needs a champion • Understand scholarly underpinnings • Tied to org’s mission statement
    11. 11. Reality of a New IdeaEntrepreneurship Education Program 1.Business Counseling 2.Classes 3.Web Services (forms, video, account sign in, class registration & payment) 4.Internal Meetings 5.Alliances 6.Branding
    12. 12. Needs Assessment 2009
    13. 13. British Journal of Educational Technology“…80% of internet users will have an avatar by end of 2011…”
    14. 14. Staff Training
    15. 15. Retreat Photos
    16. 16. Retreat Photos
    17. 17. Theory & Current Research
    18. 18. Social Presence TheoryShort, Williams, Christie – UniversityCollege London1976
    19. 19. Social Presence TheorySocial Presence is……a quality of thecommunications media, asperceived by the user.
    20. 20. Social Presence TheoryUltimate uses of any technology arefrequently much more diverse thanenvisioned by the original innovators(Short, Williams, & Christie, 1976).
    21. 21. Social Presence Theory Interpartyacting out rolestask orientated Interpersonal maintaining relationships relationship oriented
    22. 22. Social Presence TheoryMissing from mediated communication:facial expression, direction ofgaze, posture, dress, and physicaldistance (proximics).
    23. 23. Social Presence Theory Non-Verbal Communication Information passage & system 1. attention 2. channel control 3. feedback 4. illustrations 5. emblems 6. attitudes
    24. 24. Stanford UniversityVirtualHumanInteractionsLab
    25. 25. Teaching Tools
    26. 26. Second Life Viewer 2 in the Cloud1. Content Delivery2. Information Processing/Interaction
    27. 27. The Classes
    28. 28. Classes March 2011 Start a Business Sell Online with a Website1 hour each18 attendees; 14 registeredQ&AEvaluatedSBDC Established CurriculaLecture and Demonstration, no activities
    29. 29. Images
    30. 30. Images
    31. 31. Images
    32. 32. EvaluationsI would attend another class taught by thisinstructor in Second Life? 85% yes 15% not sure 0% no
    33. 33. Evaluations Excellent Good Average PoorPresentation quality 57% 29% 0% 14%Effective use of technology by instuctor 57% 29% 0% 14%How much I learned 14% 29% 43% 0%How easy it was to access class 29% 29% 14% 29%How Instructor handled problems while teaching 57% 43% 0% 0%Length of class 43% 29% 29% 0%
    34. 34. Issues• Access: broadband, graphics card, RAM, age of computer• Sound• Class pre-requisites• Conceptual understanding of VW• Griefing & Security
    35. 35. Why?• 3-D• Proliferation of Virtual Social Spaces• Video Game Generation• Rich Collaboration• Reduction of DL Isolation?
    36. 36. Mark Atkinson mark.atkinson@uwyo.eduSmall Business Development Center

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