THE YOUTH OLYMPICS GAMES© Marjory MALBERT – Master’s Degree Executive Sports Marketing - ESSEC P8            © Marjory MAL...
OLYMPIC VALUES "The Youth Games will inspire young people around the world to participate in sport and adopt and live by t...
YOG DESCRIPTION, MISSION &OBJECTIVES     © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing -...
THE YOUTH OLYMPIC GAMES                                                         2 PILLARS   SPORT COMPETITION            ...
MISSION ISSUES observed regarding YOUTH AND SPORT throughout the world      Unequal access to sport      Decline in phys...
YOG OBJECTIVES    BRING together and celebrate the world’s best young athletes    PROPOSE a unique and powerful introduc...
THE FIRST YOUTH OLYMPIC GAMES          14 - 26 August 2010                                                      13 – 22 Ja...
WHAT’S NEXT ?    Jacques Rogge predicted a BRILLIANT FUTURE for the Youth Olympics Games    Over time, EVENTS THAT TOOK ...
Marjory MALBERT                       marjory.malbert@essec.edu                           Tél. : +33 6 83 24 03 66        ...
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Yog description

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What is the Youth Olympic Games ?

From Marjory MALBERT
ESSEC

Published in: Sports, News & Politics, Business
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Yog description

  1. 1. THE YOUTH OLYMPICS GAMES© Marjory MALBERT – Master’s Degree Executive Sports Marketing - ESSEC P8 © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC
  2. 2. OLYMPIC VALUES "The Youth Games will inspire young people around the world to participate in sport and adopt and live by the Olympic Values,“ Jacques Rogge, IOC President. • EXCELLENCE "Striving for excellence in all that we do" • RESPECT "Respecting ourselves, each other and the rules" • FRIENDSHIP "Living in friendship and peace“ © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 2
  3. 3. YOG DESCRIPTION, MISSION &OBJECTIVES © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 3
  4. 4. THE YOUTH OLYMPIC GAMES 2 PILLARS  SPORT COMPETITION  CULTURE & EDUCATION PROGRAMME (CEP)  ATHLETES FROM 15 TO 18  YOG AMBASSADORS  SUMMER & WINTER YOGs  YOUNG AMBASSADORS • Summer = 26 Olympic disciplines  ATHLETES ROLE MODELS • Winter = 15 Olympic disciplines  YOUNG REPORTERS  No Paralympic Games OTHERS SPECIFICITIES  Every 4 years  SMALL & MEDIUM SIZE HOST CITIES  FREE ENTRANCE / FREE TICKET Voted on July 6th 007  Delegations remain on site during the 10 days of competition © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 4
  5. 5. MISSION ISSUES observed regarding YOUTH AND SPORT throughout the world  Unequal access to sport  Decline in physical activity / Increase of obesity  Drop in sport participation at 14-16 age  ORGANIZE AN EVENT TO EDUCATE, ENGAGE AND INFLUENCE YOUNG ATHLETES INSPIRING THEM TO PLAY AN ACTIVE ROLE IN THEIR COMMUNITIES. © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 5
  6. 6. YOG OBJECTIVES  BRING together and celebrate the world’s best young athletes  PROPOSE a unique and powerful introduction to Olympism  INNOVATE in educating and debating Olympic values and societal challenges  SHARE and celebrate the cultures of the world in a festive atmosphere  REACH youth communities throughout the world to promote Olympic values  RAISE sport awareness and participation among the youth  ACT as a platform for initiatives within the Olympic Movement  ORGANISE an event of the highest sports international standards © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 6
  7. 7. THE FIRST YOUTH OLYMPIC GAMES 14 - 26 August 2010 13 – 22 January 2012 16 – 28 August 2014 26 February – 6 march 2016 © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 7
  8. 8. WHAT’S NEXT ?  Jacques Rogge predicted a BRILLIANT FUTURE for the Youth Olympics Games  Over time, EVENTS THAT TOOK PLACE AT THE YOUTH OLYMPIC GAMES WILL BE ORGANIZED AT TRADITIONAL GAMES.  E.G : In Sotchi in 2014  Ski Halfpipe (Men and Women), Women’s Ski Jumping, Biathlon Mixed Relay, Figure Skating Team Event and Luge Team Relay.  Jacques ROGGE is planning to EXTEND THE CULTURE AND EDUCATION PROGRAMME TO THE TRADITIONAL GAMES.  Based on the same values : doping issues and the importance of building a professional and social life after athletes sporting careers.  The next Youth Olympic Games will continue to be held in SMALL OR MEDIUM CITIES. It is important that the Games rely on existing structures in order to control costs. A PREFERENCE TO FILL SMALLER STRUCTURES AND CREATE OUTSTANDING ATMOSPHERE.  The BUSINESS MODEL of the YOG is TO INVEST IN THE YOUTH ! Innsbruck, Newsroom, 22 January 2012 © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 8
  9. 9. Marjory MALBERT marjory.malbert@essec.edu Tél. : +33 6 83 24 03 66 9© Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC

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