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What is the Youth Olympic Games ? …

What is the Youth Olympic Games ?

From Marjory MALBERT
ESSEC

Published in: Sports, News & Politics, Business
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  • 1. THE YOUTH OLYMPICS GAMES© Marjory MALBERT – Master’s Degree Executive Sports Marketing - ESSEC P8 © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC
  • 2. OLYMPIC VALUES "The Youth Games will inspire young people around the world to participate in sport and adopt and live by the Olympic Values,“ Jacques Rogge, IOC President. • EXCELLENCE "Striving for excellence in all that we do" • RESPECT "Respecting ourselves, each other and the rules" • FRIENDSHIP "Living in friendship and peace“ © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 2
  • 3. YOG DESCRIPTION, MISSION &OBJECTIVES © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 3
  • 4. THE YOUTH OLYMPIC GAMES 2 PILLARS  SPORT COMPETITION  CULTURE & EDUCATION PROGRAMME (CEP)  ATHLETES FROM 15 TO 18  YOG AMBASSADORS  SUMMER & WINTER YOGs  YOUNG AMBASSADORS • Summer = 26 Olympic disciplines  ATHLETES ROLE MODELS • Winter = 15 Olympic disciplines  YOUNG REPORTERS  No Paralympic Games OTHERS SPECIFICITIES  Every 4 years  SMALL & MEDIUM SIZE HOST CITIES  FREE ENTRANCE / FREE TICKET Voted on July 6th 007  Delegations remain on site during the 10 days of competition © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 4
  • 5. MISSION ISSUES observed regarding YOUTH AND SPORT throughout the world  Unequal access to sport  Decline in physical activity / Increase of obesity  Drop in sport participation at 14-16 age  ORGANIZE AN EVENT TO EDUCATE, ENGAGE AND INFLUENCE YOUNG ATHLETES INSPIRING THEM TO PLAY AN ACTIVE ROLE IN THEIR COMMUNITIES. © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 5
  • 6. YOG OBJECTIVES  BRING together and celebrate the world’s best young athletes  PROPOSE a unique and powerful introduction to Olympism  INNOVATE in educating and debating Olympic values and societal challenges  SHARE and celebrate the cultures of the world in a festive atmosphere  REACH youth communities throughout the world to promote Olympic values  RAISE sport awareness and participation among the youth  ACT as a platform for initiatives within the Olympic Movement  ORGANISE an event of the highest sports international standards © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 6
  • 7. THE FIRST YOUTH OLYMPIC GAMES 14 - 26 August 2010 13 – 22 January 2012 16 – 28 August 2014 26 February – 6 march 2016 © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 7
  • 8. WHAT’S NEXT ?  Jacques Rogge predicted a BRILLIANT FUTURE for the Youth Olympics Games  Over time, EVENTS THAT TOOK PLACE AT THE YOUTH OLYMPIC GAMES WILL BE ORGANIZED AT TRADITIONAL GAMES.  E.G : In Sotchi in 2014  Ski Halfpipe (Men and Women), Women’s Ski Jumping, Biathlon Mixed Relay, Figure Skating Team Event and Luge Team Relay.  Jacques ROGGE is planning to EXTEND THE CULTURE AND EDUCATION PROGRAMME TO THE TRADITIONAL GAMES.  Based on the same values : doping issues and the importance of building a professional and social life after athletes sporting careers.  The next Youth Olympic Games will continue to be held in SMALL OR MEDIUM CITIES. It is important that the Games rely on existing structures in order to control costs. A PREFERENCE TO FILL SMALLER STRUCTURES AND CREATE OUTSTANDING ATMOSPHERE.  The BUSINESS MODEL of the YOG is TO INVEST IN THE YOUTH ! Innsbruck, Newsroom, 22 January 2012 © Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC 8
  • 9. Marjory MALBERT marjory.malbert@essec.edu Tél. : +33 6 83 24 03 66 9© Marjory MALBERT – Executive Master’s Degree in International Sports Marketing - ESSEC

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