Taking the Leap: Listen. Create. Engage

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Taking the Leap and engaging in conversation with Twitter. How to listen to conversations and finding opportunities for dialogue.

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Taking the Leap: Listen. Create. Engage

  1. 1. Taking the Leap Joining the Conversation on Twitter and Engaging with Followers: Follow. Create. Engage.
  2. 2.  Define
a
Twi*er
Audience
 
  Define
a
Clear
Business
Objec7ve
 
  Finding
Who
to
Follow
 
  How
to
Listen
to
Your
Audience
 
  Taking
the
Leap:
Engaging
in
Conversa7on
 

  3. 3. Before Leaping, Learn to Fly   Define your Target Audience •  Demographics, characteristics •  Buyer Persona   Define a Brand Image •  Create an original personality
  4. 4. Defining Clear Business Objectives
  5. 5. Who To Follow? Follow their followers Santa Barbara Businesses
  6. 6. Follow Strategically
  7. 7. Follow People Talking Hootsuite About Relevant Keywords:  Santa Barbara  Isla Vista Use Twitter  UCSB Search  EOS Lounge (competitors, affiliates, etc) TwitScoop
  8. 8. Keyword Search
  9. 9. Rules of Engagement  Listening and Monitoring  Broadcasting  Responding  Building Community
  10. 10. Broadcasting Event Activation. Promotional Selling.
  11. 11. Responding
  12. 12. Building a Community A More Interactive Model: A mixture of both Broadcasting and Direct Interaction
  13. 13. Taking the Leap. Am I ready?  Organize Hootsuite or Twitscoop streams  Read through until you find a tweet with an opening for conversation  Be Yourself. Authenticity.  Don’t Spam or push your service.  Have Fun
  14. 14. Test Run @CarlosPlasc like a maniac?! Did sum1 stop at the bars after farmers? @AudiWoman333 where did you end up at? @TravisMorals Need ideas on what to do? Party like a rockstar at Tonic on Saturday and recover on Sunday! http://bit.ly/9mtoH0
  15. 15. Summary  Set clear Twitter Objectives  Research your Target Audience  Follow people strategically  Listen. Create. Engage.  Take the Leap. Mingle.
  16. 16. Helpful Websites Twitip.com : Getting More Out of Twitter Mashable.com Twitter Blog: http://blog.twitter.com/

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