Mastery Personal Development & Leadership-

1. M AST E RY:
P E RS O NA L
D E V E L O P M E N T
&
L E A D E RS H I P
M AST E RY
J O U R N E Y
T I M E L I N E
BY:
M A R I T Z A
M AT E O

2. “One can have no smaller or greater mastery than
mastery of oneself.”
- Leonardo DaVinci
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.”
GOAL
My end goal is to develop my mastery skills and
pursue a career in the live music entertainment
industry.

3. M AST E RY:
P E RS O NA L
D E V E L O P M E N T
&
L E A D E RS H I P
Goal
:
I
have
learned
different
strategies
in
my
personal
development
to
my
mastery
journey.
I
learned
steps
in
learning
to
Kind
my
life’s
task,
the
importance
of
Kinding
a
mentor
in
my
target
Kield,
acquiring
social
intelligence
in
order
to
be
able
to
deal
with
all
types
of
personalities
and
last
strategies
for
attaining
mastery
in
my
Kield.
My
master
journey
is
working
in
the
live
music
entertainment
business
and
this
course
has
helped
me
start
my
journey
toward
this
goal.
Strategies
&
Tactics:
• I
am
going
to
use
what
I
learned
from
the
strategies
from
the
textbook
Mastery
to
change
my
way
of
being
and
personally
develop
myself
to
become
a
master
in
my
target
Kield.
• Continue
to
widen
my
vision
and
develop
on
my
own
way
of
thinking
and
perspectives
of
society
and
build
on
my
networking
skills
with
people
in
my
target
industry.
• Continue
to
improve
on
my
personal
development
by
reading
the
material
on
Skill
You
Need:
Helping
you
develop
life
skills:
http://www.skillsyouneed.com/ps/
personal-­‐development.html

4. E X E C U T I V E
L E A D E RS H I P
Strategies
&
Tactics
• Seek
out
a
mentor
who
is
in
the
Kield
of
management
in
the
live
music
entertainment
industry.
I
will
have
them
teach
me
the
skills
needed
to
to
progress
in
the
Kield
and
show
me
my
weakness.
• Explore
the
industry
leaders
and
follow
the
path
they
took
to
attain
leadership
in
thicker
Kield.
• Watch
the
tutorial
on
lynda.com
regarding
Business
skills:
Leadership
fundamentals:
http://www.lynda.com/Business-­‐Skills-­‐tutorials/Leadership-­‐Fundamentals/122471-­‐2.html
Goal
In
this
course
I
hope
to
learn
leadership
skills
in
the
entertainment
business.
My
goal
is
to
attain
a
career
in
the
live
music
entertainment
industry
more
so
in
the
management
Kield.
I
believe
this
course
will
help
me
learn
the
decision
making
process,
investing
and
managing
relationships
with
all
the
different
players
in
the
Kield
such
as
publicist,
artist
managers,
talent
agents,
and
so
on.

5. Goal:
It is important to understand project & team management in the live music entertainment industry
which is the journey I am partaking. In order to fulfill a successful production you must be able to work
with people that hold different positions in the field such as the performer, personal manager, talent
agent, promoter and venue operator. My goal for this course will be enhance my team managing skills . I
plan to learn how to motivate and communicate with my team to produce a successful event.
P RO J EC T
T E A M
&
M A NAG M E N T
Strategies & Tactics
• I plan to use the leadership skills I learned from my previous course and use my
authority to effectively manage my team.
• Make connections with people that hold different positions in the live entertainment
field and build a team of individuals that will help make my life task goal to come to
life.
• Watch the tutorial on lynda.com Business skills: Managing Teams: http://
www.lynda.com/Business-Skills-tutorials/Managing-Teams/117531-2.html

6. Business
Storytelling
and
Brand
Development
In
live
music
entertainment
it
is
essential
to
build
and
know
your
brand.
You
must
be
able
to
sell
and
promote
your
company
brand.
My
goal
after
completing
this
course
will
be
to
have
better
knowledge
on
how
to
build
my
personal
brand.
Also,
to
have
the
ability
to
sell
my
companies
brand
and
build
my
storytelling
skills
to
communicate
with
venues
to
promote
the
company.
G OA L
ST R AT E G I E S
&
TAC T I C S
• Develop
my
own
personal
brand
by
establishing
my
values
and
purpose
for
my
brand.
• I
am
going
to
practice
my
storytelling
skills
as
well
as
my
social
networking
skills
to
keep
my
brand
consistent
throughout
all
sites
to
give
out
a
good
promo.
• http://www.lynda.com/Marketing-­‐Enterprise-­‐Marketing-­‐tutorials/Branding-­‐
Fundamentals/171053-­‐2.html

7. ENTERTAINMENT
BUSINESS
FINANCE
Goal:
Develop
my
knowledge
in
Dinancing
and
budgeting
skills.
To
learn
the
importance
of
Dinancing
a
project
in
a
company
by
making
decisions
on
the
budget
of
the
production.
This
course
will
enhance
my
knowledge
in
operations
expense,
Dinancial
planning
and
capital
management
to
work
in
the
live
entertainment
industry.
Strategies
&
Tactics:
• Start
budgeting
my
personal
Dinances
in
order
to
practice
budgeting
skills
for
the
company
I
will
be
working
with
in
the
future.
• Find
a
Dinance
advisor
to
get
tips
on
how
to
develop
a
plan
for
Dinancing
and
budgeting
a
live
production.
• Watch
the
lynda.com
video
called
Finance
Fundamentals:
http://www.lynda.com/Business-­‐
Accounting-­‐tutorials/Finance-­‐Fundamentals/
174917-­‐2.html

8. Negotiation
&
Deal
Making
G OA L
I
H O P E
L E A R N
T H E
S K I L L S
TO
B E
A
ST RO N G
N E G OT I ATO R
A N D
L E A R N
H O W
TO
ST RU C T U R E
A
D E A L
W I T H
T H E
OT H E R
P L AY E RS
I N
T H E
F I E L D.
I
T H I N K
T H AT
T H E
RO L E -­‐ P L AY I N G
S E C T I O N
O F
T H I S
C O U RS E
I S
V E RY
I M P O RTA N T
I N
E N H A N C I N G
M Y
N E G OT I AT I N G
S K I L L S ,
W H I C H
I
W I L L
N E E D
TO
L E A R N
TO
M AST E R
M Y
S K I L L S
I N
N E G OT I AT E
G I G S
I N
T H E
L I V E
M U S I C
P RO D U C T I O N
I N D U ST RY.
ST R AT E G I E S
&
TAC T I C S
• P R AC T I C E
RO L E
P L AY I N G
N E G OT I AT I N G
S K I L L S
• R E A D S I X
S U R P R I S I N G
N E G OT I AT I O N
TAC T I C S
T H AT
G E T
YO U
T H E
B E ST
D E A L
O N :
H T T P : / / W W W. F O R B E S . C O M /
S I T E S / WO R K-­‐ I N -­‐ P RO G R E S S / 2 0 1 3 / 1 2 / 0 5 / S I X-­‐
S U R P R I S I N G -­‐ N E G OT I AT I O N -­‐TAC T I C S -­‐T H AT-­‐ G E T-­‐YO U -­‐T H E -­‐
B E ST-­‐ D E A L /
• WATC H
T H E
V I D E O
O N
LY N DA . C O M
NA M E D
N E G OT I AT I N G
C O N T R AC T S
W I T H
C L I E N T S
H T T P : / /
W W W. LY N DA . C O M / B U S I N E S S -­‐ D E S I G N -­‐ B U S I N E S S -­‐
T U TO R I A L S / N E G OT I AT I N G -­‐ C O N T R AC T S -­‐ C L I E N T S /
1 1 2 8 0 7 / 1 3 4 7 6 9 -­‐ 4 . H T M L

9. Product
and
Goal
I
hope
this
course
will
help
me
understand
the
importance
of
artist
management
and
in
applying
the
techniques
of
problem
solving.
I
hope
to
learn
the
issues
affecting
an
artist
to
be
signed
to
an
event.
This
course
will
enable
me
to
know
how
to
get
together
a
lineup
of
artists
for
an
event
that
will
appeal
to
the
target
audience.
Strategies
&
Tactics
• Make
connections
with
aspiring
artist
and
work
listen
to
their
tracks
to
see
if
they
have
potential
for
a
booking
at
an
event.
• Read
the
article
titled
Management
skills
for
artists:
‘learning
by
doing’?
from
the
EBSCO
library
http://web.b.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/pdfviewer?
sid=b56cabc3-­‐2754-­‐4bf8-­‐a726-­‐9c119d4afdb1%40sessionmgr114&vid=21&hid=105
• Download
and
read
the
Ebook:
“Artist
Management
Manual”
2015
ed.
by
Jeremy
Rwakaa

10. Advanced
Entertainment
Law
10
Goal
To
attain
knowledge
in
the
legal
principals,
terms
and
the
changing
laws
that
affect
entertainment
contracts
and
intellectual
property.
Also
to
narrow
my
focus
on
learning
abut
the
legal
aspects
of
the
music
industry.
Strategies
&
Tactics
• Watch
the
video
on
lynda.com
called
Advances
and
Royalties:
http://www.lynda.com/Audio-­‐Music-­‐Live-­‐Performance-­‐tutorials/Advances-­‐royalties/
176622/361565-­‐4.html?autoplay=true
• Watch
the
tutorial
on
lynda.com
Music
Law:
Recording,
Management,
Rights,
and
Performance
Contracts:
http://www.lynda.com/Audio-­‐Music-­‐Live-­‐Performance-­‐tutorials/Music-­‐Law-­‐Recording-­‐Management-­‐
Rights-­‐Performance-­‐Contracts/176622-­‐2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:music%2Blaw
%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
• Read
the
book:
All
you
need
to
know
about
the
Music
Business,
8th
Edition
By,
Donal
Passman.

11. Goal
To
build
my
networking
skills,
and
media
publishing
strategies
for
a
more
productive
consumer
feedback
in
promoting
events
and
artists
in
the
music
industry.
To
understand
the
setbacks
in
publishing
and
build
my
distribution
and
publishing
skills
to
for
the
brand
and
product
the
company
represents.
Entertainment
Media
Publishing
&
Distribution
Strategies
&
Tactics
• Research
the
issues
that
may
arise
on
piracy
and
social
marketing
in
the
full
sail
library
research
databases
such
as
EBSCOhost.
• Watch
“Digital
Publishing
Fundementals”
by
William
Everhart
on
lynda.com:
(http://www.lynda.com/Digital-­‐Publishing-­‐
tutorials/Digital-­‐Publishing-­‐Fundamentals/
100904-­‐2.html?srchtrk=index:1%0Alinktypeid:
2%0Aq:publishing%2Band%2Bdistribution
%0Apage:1%0As:relevance%0Asa:true
%0Aproducttypeid:2)
• Watch
the
video
on
lynda.com
called
“Marketing
Fundamentals”
by
Brad
Batesole:
(http://www.lynda.com/Analytics-­‐tutorials/
Online-­‐Marketing-­‐Fundamentals/188429-­‐2.html?
srchtrk=index:1%0Alinktypeid:2%0Aq:Marketing
%2BFundamentals%2B%0Apage:
1%0As:relevance%0Asa:true%0Aproducttypeid:2)

12. DIGITAL
MARKETING
Strategies
&
Tactics
• Watch
the
tutorial
on
lynda.com
named:
Social
Media
Marketing
with
Facebook
and
Twitter:
http://www.lynda.com/Facebook-­‐tutorials/Social-­‐Media-­‐Marketing-­‐Facebook-­‐
Twitter/191496-­‐2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:media%2Bpublishing
%2Band%2Bdistribution%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
• Watch
the
tutorial
on
lynda.com
called:
“Adobe
Digital
Publishing
Suite
Interactive
Techniques”
from
http://www.lynda.com/Design-­‐Design-­‐Techniques-­‐tutorials/Adobe-­‐
Digital-­‐Publishing-­‐Suite-­‐Interactive-­‐Techniques/181733-­‐2.html?srchtrk=index:
1%0Alinktypeid:2%0Aq:media%2Bpublishing%2Band%2Bdistribution%0Apage:
1%0As:relevance%0Asa:true%0Aproducttypeid:2
• Practicing
the
skills
I
learned
to
promote
current
events
on
all
my
social
networking
sites.
Goal
Enhance
my
skills
to
present
the
brand
on
the
company
through
mobile
and
desktop
audiences.
It
will
teach
me
the
skills
to
enhance
the
professional
presence
of
my
company.

13. D E V E L O P M E N T
Goal
To
enhance
my
knowledge
in
developing
a
business
plan
for
my
mastery
journey
and
to
have
knowledge
in
all
the
essentials
of
the
Dinancial,
marketing
and
management
planning
in
order
to
develop
my
own
business
plan.
Strategies
&
Tactics
• Watch
Writing
a
business
plan
on
lynda.com
(http://
www.lynda.com/Business-­‐Skills-­‐tutorials/Writing-­‐business-­‐
plan/162455/186713-­‐4.html
• Read
the
article
Create
you
business
plan
on
https://
www.sba.gov/writing-­‐business-­‐plan
• Read
the
book
“Successful
Business
Plan”
by
Rhonda
Adams

14. FINAL
PROJECT:
BUSINESS
PLAN
Goal
To
put
together
all
the
concepts,
objectives
and
strategies
from
all
previous
courses
and
develop
a
successful
business
plan.
Strategies
&
Tactics
• Watch:
What
should
you
include
in
a
business
plan
From:
Raising
Startup
Capital
with
Rudolph
Rosenberg
on
lynda.com
(http://www.lynda.com/Business-­‐Skills-­‐tutorials/
What-­‐should-­‐you-­‐include-­‐business-­‐plan/160363/364096-­‐4.html)
• Read
the
Business
Plans:
Step-­‐
by-­‐
Step
Guide
on
entrepreneur.com
:
(http://
www.entrepreneur.com/businessplan/index.html)
• Put
together
my
business
plan
and
get
it
proofread
by
an
industry
professional
to
get
feedback
before
presenting
it.

15. I N D U ST RY
L E A D E RS
•
Rich
Best,
Senior
Vice
President
of
Booking,
Live
Nation
Entertainment:
mailibergman@livenation.com
• Eddie
Dean,
Founder
of
RPM
Presents
&
PachaNYC,
eddie@pachanyc.com,
(212)
209-­‐7500
• Jamie
Reily,
Project
Director
of
SFX
Entertainment,
https://www.linkedin.com/pub/jamie-­‐reilly/
5/384/435
• Alyxzander
Bear,
Director
of
Production,
Insomiac
Events,
https://www.linkedin.com/pub/alyxzander-­‐
bear/42/612/5b9
• Jessica
Fafara,
Director,
Brand
Partnerships,
Mysteryland
USA
&
SFX
Entertainment,
https://
www.linkedin.com/in/jessicafafara
• Menaka
Menon,
Project
Coordinator,
Live
Entertainment,
https://www.linkedin.com/in/menakamenon

16. CLUBS
&
ORGANIZATIONS
FULL
SAIL
UNIVERSITY
• Entertainment
Network
Society
• DJ/MC
Entertainment
• FSEDM
• GrammyU
“REAL
WORLD”
• Volunteer
for
Governors
Ball,
Electric
Zoo
and
other
festivals
throughout
the
summer
• Ted
Talks

17. Mentor Characteristics
• Postive attitude
• Provides constructive criticism
• Sets personal goals
• Motivating
• Supportive
• Experienced

18. M Y
P L N
&
I N N OVAT I O N
C O M PA N I E S
I
will
expand
my
PLN
be
following
SFX
Entertainment,
Insomniac
and
ID&T
on
LinkedIn
and
Facebook.

19. T I M E L I N E
MASTERY:
PERSONAL
DEVELOPMENT
&
LEADERSHIP
APRIL
2015
E X E C U T I V E
L E A D E RS H I P
M AY
2 0 1 5
P RO J E C T
T E A M
&
M A NAG E M E N T
J U N E
2 0 1 5
B U S I N E S S
STO RY T E L L I N G
&
B R A N D
D E V E L O P M E N T
J U LY
2 0 1 5
E N T E RTA I N M E N T
B U S I N E S S
F I NA N C E
AU G U ST
2 0 1 5
D I G I TA L
M A R K E T I N G
JA N UA RY
2 0 1 6
N E G OT I AT I O N
&
D E A L M A K I N G
S E P T E M B E R
2 0 1 5
A DVA N C E
E N T E RTA I N M E N T
L AW
N OV E M B E R
2 0 1 5
P RO D U C T
&
A RT I ST
M A NAG E M E N T
O C TO B E R
2 0 1 5
E N T E RTA I N M E N T
M E D I A
P U B L I S H I N G
&
D I ST R I B U T I O N
D E C E M B E R
2 0 1 5
B U S I N E S S
P L A N
D E V E L O P M E N T
F E B RUA RY
2 0 1 6
F I NA L
B U S I N E S S
P L A N
M A RC H
2 0 1 6
G R A D U AT I O N
F I N D
A
M E N TO R
Gain
the
knowledge
I
need
in
the
live
music
entertainment
industry
and
Kind
career
opportunities
in
the
industry.
Volunteer
or
look
for
a
job
at
innovative
companies.
F I N D
A N
I N T E R N S H I P