The notion of “reward” has long been a basic and critical component of a loyalty program. But now with the rise of social channels, mobile payment, geo-location and gamification, our definition of reward is undergoing a dramatic shift, along with ideas on how frequently rewards need to be delivered to drive behavior. The challenge for brands will be how to integrate these new reward models into existing programs in a way that will maximize benefit without alienating existing members.
Barry Kirk and Mary Luckey invite you to join us for this webinar and engage in a dialogue exploring new approaches that are enabling companies to significantly rethink their reward strategy in order to drive competitive differentiation and results.
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