Do Channel Rep Incentives Really Work?
The answer is a resounding YES!
of channel reps say incentive
programs have high
influence on performance
of respondents expend
80% more effort to
That's the good news. Now the not so good.
There are a lot of these programs...
70% have at least 2 programs
and 1 in 4 have 6+ incentive programs
offered from manufacturers, channel
loyalty partners and employers
So how do you stand out? Focus on the individual!
believe incentive opportunities
should be based on individual
performance vs. team performance
Channel rep incentives do work ... so Get in the Game!
2013 Maritz Channel Market Study
1,008 web-based surveys were completed with reps in these industries:
Automotive | Appliances | Office Equipment
Telecommunications | Technology
maritzmotivation.com | 1-877-4MARITZ