Visual Social Marketing: The Next Generation of Social Media

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My presentation from the Social Media Strategies Summit. he human brain process images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. Visual social …

My presentation from the Social Media Strategies Summit. he human brain process images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. Visual social marketing is the new standard for driving a deeper engagement within social media.

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  • Visual social marketing is the new standard for driving a deeper engagement within social media

Transcript

  • 1. Visual Social Marketing: The Next Generation of Social Media Marissa.Pick@Euromoneyny.com @MarissaPick
  • 2. Social Media Facts 72% of all internet users are now active on social media 71% of users access social media from a mobile device 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% usage
  • 3.  60% of 50-60 year olds are active on social media  In the 65+bracket, 43% are using social media  The fastest growing demographic on Twitter is the 55-64 year age bracket
  • 4. 7 Your BRAIN processes images 60,000 times quicker than text. 7
  • 5. Publishers who use infographics grow in traffic an average of 12% more than those who don't
  • 6. The power of images on Twitter
  • 7. The power of images on Facebook  Photos and images on Facebook generate 53% more 'Likes' than the average post.
  • 8. 79% journalists say that images increased the odds of a story (press release) getting picked up. That’s good PR!
  • 9. Readers are 4X more likely to engage or comment on a blog post with a good image. That’s good PR!
  • 10. Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014!
  • 11. Why Incorporate Visuals?  Story telling  Behind the scenes  More personal connections  Reinforce your brand/event message  Show them how awesome your brand is  Inspire with ideas  Visual stories your customers/attendees want to see/hear
  • 12. Don’t have endless budgets?
  • 13. 10 Tips for Using Visual Social Marketing for Your Business
  • 14. 1. Balance Fun Images With Pictures From Your Business
  • 15. 2. Leverage Videos & Embed Instagram & Vine Videos within Your Blog or Website
  • 16. Internal Case Study: Reader’s Appreciation Week
  • 17. Inspire Potential Customers Evoke Emotions
  • 18. 4. Leverage Photo Contests
  • 19. 5. Network Across Social Media:  Engage—like others’ photos and leave comments  Follow your already established followers from other social media platforms  Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc.
  • 20. 6. Reward Followers!
  • 21. #EarthDay Inspired Lead Generation ROI
  • 22. 7. Show what your product can do - invite user generated content for a chance to be featured!
  • 23. 8. Showcase Photos of Employees - celebrate your staff & show them how much they’re valued
  • 24. 9. Show Your Office & Company
  • 25. #CanPower14 Social Media Lounge
  • 26. 10. Expose Something Newsworthy!
  • 27. Use Flipagram to Visualize
  • 28. Questions? marissa.pick@euromoneyny.com @MarissaPick