Visual Social Marketing: The Next Generation of Social Media
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Visual Social Marketing: The Next Generation of Social Media

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This session was presented at the BizBash Idea Fest 2013 at the Javits Center in NYC.

This session was presented at the BizBash Idea Fest 2013 at the Javits Center in NYC.

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  • 1. Visual Social Marketing: The Next Generation of Social Media Marissa.Pick@Euromoneyny.com @MarissaPick #BizBash
  • 2. @MarissaPick Visual social marketing is the new standard for driving a deeper engagement within social media Quick Stats:  The human brain process images 60,000 times faster than text  90% of information transmitted to the brain is visually based  Publishers who use infographics grow in traffic an average of 12% more than those who don't  Over 5 million photos are uploaded to Instagram every hour  Every Minute 72 hours of YouTube Videos are being uploaded
  • 3. @MarissaPick Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014!  Utilize and Understand each social network incorporating video (i.e. Instagram, Vine, Pinterest)  There are two types of users: Those who set trends and those who follow them  Stand out- and cut through the noise!  Make it “Sharable”
  • 4. @MarissaPick Don’t have endless budgets?
  • 5. @MarissaPick Instagram Video 4.1 (15 Seconds)  Import Video from Library Select video clip, and trim it down to the part you like best.  Automatic Straightening for iOS When you take a photo with the in-app camera, you can now tap the new Straighten icon and your photo will correct to be level. Also includes a slider so you can rotate and adjust any photo as much or as little as you’d like.  Video on Instagram for Ice Cream Sandwich Video on Instagram is now available to Android 4.0
  • 6. @MarissaPick 10 Tips for Using Visual Social Marketing for Your Business 1) 2) 3) 4) Balance Fun Images With Pictures From Your Business Debut Videos & Embed Instagram & Vine Videos in Your Blog or Website Inspire Potential Customers Leverage Photo Contests
  • 7. @MarissaPick 5) Network Across Social Media:    Engage—like others’ photos and leave comments Follow your already established followers from other social media platforms Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc. 6) Reward Followers! Dunkin Donuts #dresseDD Coffee Cup Costume Contest
  • 8. @MarissaPick 7) Show what your product can do- invite user generated content for a chance to be featured! 8) Showcase Photos of Employees- celebrate your staff & show them how much they’re valued. 9) Show Your Office & Company 10) Expose Something Newsworthy!
  • 9. @MarissaPick Internal Case Study: Reader’s Appreciation Week
  • 10. @MarissaPick NBC Introduces “Orange Room”
  • 11. Questions? – marissa.pick@euromoneyny.com @MarissaPick