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Social mediaplan mcnees
 

Social mediaplan mcnees

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    Social mediaplan mcnees Social mediaplan mcnees Presentation Transcript

    • Social Media Brand Plan Marissa McNees
    • Goals
      • Career goal :
      • Ultimately, I want to be a sports writer for a major newspaper or magazine ( ESPN The Magazine , Sports Illustrated , etc.).
      • Social Media goa l:
      • With my online brand, I hope to create an online presence in the world of sports journalism and establish myself as a leader in sports writing.
    • My Social Media Presence
      • I have profiles on:
        • -Twitter
        • -Facebook
        • -Linkedin
        • -Blogspot
      My presence on Twitter and Facebook is the biggest asset to my online brand because I am able to promote articles I've written and link directly to my magazine's profile.
    • Portfolio & Social Media Resume
      • My portfolio will include:
        • -all my published works from iSPY Magazine/emYOU!The Magazine
      • Social Media Resume:
        • -My employer will be able to view my Visual CV resume at www.visualcv.com/marissamcnees
        • -My Linkedin profile is more extensive though, and I would probably direct my employers there, instead.
    • Objectives
      • My main objective is to use my social media brand to gain a job as a sports writer.
      • Smaller objectives that will help me reach my main goal are:
        • -gaining more followers on Twitter
        • -gaining more connections/recommendations on Linkedin
        • -promoting and directing future employers to my social media resume
    • SWOT Analysis
      • Strengths
      • My biggest strength is my writing skills and being able to link directly to articles I've written. I have also held three executive board positions in my sorority and I am good at facilitation.
      • Weaknesses
      • I am a little bit behind in regards to social media; I'm not always pursuing different outlets and I am not always familiar with how to use them.
      • Opportunities
      • My biggest opportunity is to be able to connect with other writers and future employers. I also have connections with other writers in the area and live close to Detroit which has two major publications.
      • Threats
      • I'm slightly illiterate when it comes to the digital world, which is a huge setback, especially in journalism.
    • Key Messages
      • The main things I want my personal brand to represent about me are my passion, dedication and writing capabilities.
        • -Example: I'm incredibly passionate about EMU and all of my social media profiles reflect that, whether in background images or profile pictures.
      • Employers will see that:
        • -I love what I do and really care about it.
        • -I am committed and work hard at promoting not only myself, but my fellow writers as well.
        • -I have the experience that makes me stand out as a writer.
    • Strategies
      • In order to achieve my main objective, I will:
        • -Increase my knowledge of various social media
        • -Become more proficient with online journalism
          • Photography
          • Video editing
          • Creating websites
        • -Monitor my followers/profile visitors
        • -Join groups for writers/journalists on sites such as Linkedin
    • Tactics
      • How will I I get there? What will I do—short term and long term?
        • -I will branch out in to the community and cover more events.
        • -Consider every writing opportunity I get, even if it's not something I particularly want to write about
        • -Constantly track jobs in journalism, particularly sports writing or sports coverage.
    • Measurement
      • How will I measure my success?
        • -Job opportunities
        • -Recognition
        • -Creating a name for myself in sports journalism
      • My ultimate measurement of success will be if I am able to obtain a writing position at a MAJOR publication writing about something I love and am passionate about.