The Venetian SOM campaign

317 views
304 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
317
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Venetian SOM campaign

  1. 1. The Venetian Las Veags SOM campaign Marina Guilleux Marion Fournaud Mehdi Poisson Pauline Crast
  2. 2. <ul><li>Create a blog </li></ul><ul><li>Create a page for Linkedin </li></ul><ul><li>Get a Location Based Service </li></ul><ul><li>Use more efficiently Youtube and Flickr </li></ul>Recommandations for SEO
  3. 3. <ul><li>Add links to blog, as for example: addthis.com, ping.com </li></ul><ul><li>Add RSS flux </li></ul>Linkability
  4. 4. <ul><li>Large range of key words related to: </li></ul><ul><li>Brand name: the Venetian </li></ul><ul><li>City name: Las Vegas </li></ul><ul><li>Location: The strip </li></ul><ul><li>Adjectives: Luxury hotel, Casino </li></ul><ul><li>Tags should be adapted to the target </li></ul>Tagging
  5. 5. <ul><li>Offer rewards to the websites which send us clients </li></ul><ul><li>Exchange links with websites/ blogs which are talking about us (if someone is writing a good comment on our hotel, we link it on our blog to promote his website/ blog) </li></ul>Reward
  6. 6. <ul><li>Give advice on sightseeing </li></ul><ul><li>Add currency conversion while guests are booking </li></ul>Valuable users

×