The Venetian SOM campaign
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The Venetian SOM campaign

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The Venetian SOM campaign The Venetian SOM campaign Presentation Transcript

  • The Venetian Las Veags SOM campaign Marina Guilleux Marion Fournaud Mehdi Poisson Pauline Crast
    • Create a blog
    • Create a page for Linkedin
    • Get a Location Based Service
    • Use more efficiently Youtube and Flickr
    Recommandations for SEO
    • Add links to blog, as for example: addthis.com, ping.com
    • Add RSS flux
    Linkability
    • Large range of key words related to:
    • Brand name: the Venetian
    • City name: Las Vegas
    • Location: The strip
    • Adjectives: Luxury hotel, Casino
    • Tags should be adapted to the target
    Tagging
    • Offer rewards to the websites which send us clients
    • Exchange links with websites/ blogs which are talking about us (if someone is writing a good comment on our hotel, we link it on our blog to promote his website/ blog)
    Reward
    • Give advice on sightseeing
    • Add currency conversion while guests are booking
    Valuable users