Your SlideShare is downloading. ×
Webinar conference june 12th 2013 (v4)
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Webinar conference june 12th 2013 (v4)


Published on

Final presentation for the webinar on 12th June at 4pm …

Final presentation for the webinar on 12th June at 4pm

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Katie to introduce AlistairAlistair Turner is PR Director of Davies Tanner, a specialist PR & Communications agency managing the Britain for Events campaign, the self promotional vehicle for the UK events industry. Alistair has worked in the events industry for 10 years and is a regular commentator and speaker on events both within the industry, in the media and in wider business circles.
  • ALISTAIR The UK Events industry is currently worth £36bn This is anticipated to grow to £40.8bn by 2020Where is this growth coming from?In a post Jublylmpic world the UK has just gifted the global blueprint for the future of eventsWe call them hybridIts about expanding the event outside of the roomIts about reaching more people, expanding our messagesIn a digital world, events ignite chatter, they spark digital campaigns
  • KATIEPeople share events for many reasons: to gauge friends’ interest in attending, to show off something really cool or unique that they discovered, to encourage others to attend with them. Depending on that motivation, people will be more or less likely to share either at the point of discovery or post purchase.(CLICK)
  • KATIEWe noticed the impact of social media around 2008. At this time Facebook was the 8th source of traffic to our website. Since 2012 it’s climbed up to 1st position, above search engines!
  • KATIEHere at Eventbrite, we are fascinated by the mechanics that drive social commerce. We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion. But the findings apply broadly to all eCommerce businesses, because the foundations of ecommerce are shifting as the social graph becomes a meaningful influence in driving transactions.Social media hardly invented word-of-mouth, but it provides a powerful accelerant and a means to measure its impact. That impact is what we call Social Commerce.Social Commerce is the intersection of social media activity and eCommerce – where sharing leads to tangiblerevenue, where a transaction can be traced back to a Facebook “Like” or a Tweet.
  • KATIESocial Media’s Impact on the Bottom Line Around the WorldAs social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and grasping for ways to measure the impact of this investment.  In 2010, Eventbrite was the first company to offer data in terms of the cold, hard cash benefits of “sharing.” That initial social commerce report revealed that every time someone shared a paid event on Facebook, it drove additional revenue back to the event organizer, and additional page views of their event page. Cha-ching!We’ve identified two important metrics to track this social commerce behavior:Visits Per Share—the amount of additional traffic generated by each act of sharing.Dollars Per Share—the average value of the additional tickets sold through this share.
  • KATIEThe level of commitment to attending an event is a key influencer of the impact social media sharing will have on ticket salesOn our event pages, users want to share before they’ve made a commitment to purchase a ticket or attend an event. To support that initial, exploratory behavior we feature the Facebook “Like” button, the lowest-friction social sharing tool on the web. On our order confirmation pages, we integrated the higher-friction but stronger “Publish to Facebook” tool. It requires more work from the user to share than with a Facebook “Like,” but this is what we’ve discovered:Over the last six months, 40% of sharing through Facebook occurred on the event page (pre-purchase) vs. 60% of sharing which occurred on the order confirmation page (post-purchase). This tells us that the motivation to share is higher once the purchase is made and the attendee is committed.To further underline this point, our BSR (browsing share rate), is 1% — meaning that of the people who look at an event page before purchasing a ticket, 1% of them share that event. Conversely, our TSR (transaction share rate) is 10%, which means 10 times more people share an event from the order confirmation page.Not only is the motivation to share post-purchase higher, that share is more meaningful than a pre-purchase one. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase one.(CLICK)
  • KATIEWhat social media offers is game-changing acceleration, plus a way to measure what’s working. So just how much are those event shares on Facebook and Twitter worth for a UK conference organiser?•       Unsurprisingly, LinkedIn has the highest value per share in the UK compared to other social networks at £2.90 (when we look at all event types, it’s Facebook, at £2.04)•       For conferences in the UK, a share on Facebook brings £1.70 back to the event organiser, while a Tweet drives an average of £0.45 in incremental ticket sale.Regardless of how they break out, what these numbers really tell us is that social sharing results in sales transactions taking place. In addition, when someone shares information about a UK conference, it drives the following incremental visits to the event page:•       LinkedIN = 40 visits per share•       Twiter = 18 visits per share•       Facebook = 17 visits per shareIt is interesting to see that although Twitter does not drive the highest value in terms of incremental ticket sales, it drives considerable traffic to the event page, higher than Facebook.
  • KATIEVisits Per Share have also increased, with Twitter driving more event page traffic than Facebook and LinkedIn. Over the last two years, the average number of people who click on an Eventbrite link shared by organizers and attendees through social media has increased from 7 to 17 visits per share. Links shared on Facebook now drive 14 visits back to Eventbrite, compared with 11 in 2010. Twitter drives the most visits with 33 visits per share, while LinkedIn users visit Eventbrite event pages an average of 10 times for every link that’s shared.
  • KATIEEvery4.6 tweets about a conference, an incremental ticket is sold for this conference!Every 5.7 times a conference is shared on Facebook, an incremental ticket is sold for this conferenceEvery 7.3 times a conference is shared in LinkedIn, an incremental ticket is sold for this conferenceTweeter drives sales, LinkedIn drives traffic… what these figures tell us is that social media today represent a key distribution channel for Conferences in the UK and they are here to stay! When someone shares an event with their peers through social media, this action results in tangible revenue for event organisers. We will continue to monitor social behaviour, in order to help conference organisers tap into this free and powerful promotional tool that turns consumers and attendees into mini promoters, creating a snowball effect of sales, noise, and traffic about your event.
  • KATIESomething unique to UK and IrelandThe Brits click the most. When it comes to sharing events created on Eventbrite, the data shows UK users clicking on their friends’ links the most. For every time someone in the UK shares an Eventbrite event on Facebook, 22 of their friends and contacts click on the link.Ireland has the lowest share rate, but the highest Dollars Per Share. While users in Ireland are less likely to share, when they do, it has the highest impact among all of the countries in our report. When a user in Ireland shares an event on Facebook, on average it drives $10.37 in additional ticket sales. On Twitter the number is similarly high, driving $9.03 in additional ticket sales for every tweet.
  • KATIEAccording to, 5 of the top 13 visited sites in the UK are social networking sites. These sites have caused a sea shift in the way people purchase. And when used correctly, they’ll have a direct impact on the success of your conference. However, these sites don’t do all the work themselves. Just opening a Twitter account for your event isn’t going to get it done. It’s critical that you first understand them and decide how to deploy them. So what are your objectives? Before getting started you must decide what you want to achieve using social media. For example, you can leverage social media to achieve any or all of the following objectives:Increase awareness about your conference and brandSell out your conferenceGain sponsors and donnorsEstablish yourself/your organisation as an expert in your fieldEach social media platform has its own set of attributes and can be used in different ways. How do you know which one to use?We will focus on these main 4 social media networks: Facebook: On Facebook brands, businesses and events can interact with one another using multiple types of media (text, video, photo and links). Twitter, the “micro blogging” site allows users to write (or share) anything in 140 characters or less. That can include photos and video, direct event links, or even just a comment (ideally with a themed #hashtag) that they’re excited about a particular conference speaker. LinkedIn: A platform where users job-hunt, research companies, and engage in industry discussions, and because it is framed around industries, LinkedIn can be especially valuable for conference organisers. Blogs: A simple but often-overlooked social media tool. In a blog, you can generate and share any and all the quality content your heart desires. This is where you establish yourself as an expert in your field, gain the credibility that makes your conference a “must-attend,” and create a place to drive your audience.
  • KATIEFacebook With over 1 billion registered users, Facebook is the largest social network and offers almost unlimited marketing potential. Facebook fan pages are the hubs where brands and events interact with users. Their diverse features include personal pages, tabs, and a chance for you to view metrics and better understand the demographics of your attendees. We base our decisions on our friends and colleagues: which trips we take, which articles we read, and of course, which conferences we attend. Use Facebook to engage attendees and turn them into instant promoters by getting them excited about your conference. Tip 1: Produce Quality Content Are you sitting on thought-provoking research findings? Have you just published a great white paper? Can you share a preview of the conference programme? Any quality content you can produce and send out to the masses will be great in generating buzz and excitement around your conference. Just remember to prioritise quality over quantity. The better it is, the more likely it is to engage attendees and get shared. Tip 2: Get your Fans to Engage In addition to high quality content, you need your fans to interact with your Facebook page. Here are a few ideas on how to talk with your fans: Show that you are genuinely interested in what your attendees care about. Ask questions and take surveys. Are you featuring a major speaker at your conference? Ask your Facebook community if they have a favourite book or previous talk by that speaker. Create a contest to encourage participation. Unless your fans interact with you on a regular basis, Facebook will start to hide posts from users’ news feeds. So pose questions and offer advice to get fans engaging on Facebook. Getting fans involved leads to more visibility and will go a long way in making Facebook more effective. There are third-party Facebook apps that make it easy to manage contests your options. Tip 3: Be Creative: Explore the site and make the most of all that Facebook has to offer: poll questions, photo albums and the various apps and games that facilitate interaction and engagement.
  • KATIETwitter Twitter is often misunderstood and misused. That’s too bad, because it can provide a lot of value if used well, and using it well is pretty simple. From an event marketing perspective, here’s what Twitter is:A platform to distribute contentA channel that enables you to engage in meaningful online conversations An effective listening tool And what Twitter isn’t:A blatant sales pitchA one-way conversation A platform strictly for PR Here’s how to get started on Twitter and use it correctly: Step 1: Set Up Your Account Create a Twitter handle (i.e. name) for your conference. Use your conference or organisation’s name and make sure it’s not too specific if your conference is recurring. For example, The UK's Annual London Web Summit uses Twitter handle “@WebSummitHQ.” This allows the organisation to use this same Twitter handle for any conference it decides to hold, which ensures that the conversation keeps flowing. Step 2: Aggregate Content Share your content, including stories about your event, links, videos, or insights. Try to keep tweets in your consistent brand “voice”. Keep it short. Remember that you only have 140 characters. And you’re more likely to get valuable retweets with comments if you keep them even shorter than that. Step 3: Listen about your conference or space. Locate discussions happening around your field, not just your particular event — that’s where future attendees can be found. When your next conference comes up you can search any related words or phrases. You can even limit your search to region. To organise your Twitter search feed, we recommenda Twitter client like TweetDeck or Datasift.They’ll make it easier for you to monitor all the different conversations going on in your industry. Step 4: Engage Twitter also allows you to engage with potential and current attendees by responding to their tweets. Don’t miss this opportunity! When you find a person tweeting about a topic that relates to your conference or category, treat them as if engage. After you create a relationship, then talk about your conference. A sell from a friend doesn’t feel like a sell.
  • KATIELinkedIn The “professional” social network, LinkedIn is another way to target your audience and present relevant information. If your conference is industry or genre-specific (and it probably is), it can easily lend its way to interaction on LinkedIn. Sharing with your existing contacts is also an easy way to spread your message. On average, people have fewer therefore, your conference promotion will be more visible to your LinkedIn contacts due to a less cluttered news feed. Getting Started with LinkedIn: 1. Set up a LinkedIn event.2. Share the event with your contacts.3. Post the event in relevant groups.4. Search LinkedIn’s database of professionals for those you would like at your event and send “InMail.” And remember: The more people who mark “attending” for your conference, the more visible and attractive it will look to other potential attendees.
  • KATIEBlogsIn a world of social media, content will make or break your strategy. Quality content can be found in all shapes and sizes. You don’t have to create long, drawn-out articles. In fact, the shorter, the better. Great blogs consist of insightful and creative information. You can share a short article, a powerful picture, an interesting video or quote.To create a buzz you can share information about the build-up to the conference: behind the scene updates, speaker confirmations etc. There are many different sites that allow you to blog. Here is a list of the most popular. Take a tour of these sites and see how they differ. One may be a better option for your target audience. Blogspot ( Integrates easily with Google products including analytics and Picasa Web Albums. Cons: Not as customisable as other blog platforms. WordPressPros: Highly customisable in appearance and ability to use widgets. Allows for multiple authors. Cons: Requires more time to learn the technology and features and how to use the platform. Maintenance is more of a concern. TumblrPros: Easy to use and set up. A more social way to blog allowing other members of Tumblr to follow your blog. Cons: Not as many professional/customisable features as WordPress. Tumblr works better for visuals than lengthy text. How to utilise a blog: Become a “go-to resource” in your conference category. Don’t just pay attention to your own blog or include only content about your conference. If you’re going to have, say, a popular TEDx speaker at your conference, talk about her on your blog and post videos of her past panels. Treat your blog as an extention of your experience planning a top-tier conference. What do you regularly talk about with attendees? What questions do you get asked the most? Take these topics and produce interesting content for your audience! Create a “home base” for your content. A lot of the content you promote with other social media tools will link back to your blog. Make sure your blog or site is in good shape. Websites and blogs are quickly judged by their appearance. A professional-looking blog will add to your credibility and ensure viewers stay and return.
  • KATIEYouTube Visuals are an essential way to market your conference — you want potential attendees to see what they’ll be missing if they don’t register. It’s now easy to take video clips from a past event and turn them into a brief YouTube video that engages and compels attendees. YouTube gives you huge event-discovery potential. Step 1: Setup After building a branded page on YouTube, share it with your other communities and networks (Facebook and/or Twitter) to gain subscribers. Make sure production quality is strong and content is interesting. Step 2: Discover and Share Find existing videos that your community will find interesting and valuable. Videos don’t have to relate generally to the topics that will be featured. Use them as a means to generate excitement. Get creative. Even if you’re hosting an industry event, it doesn’t have to feel like all business all the time. Step 3: Create Your Own Record the buzz going on at your conference and make a recap video — a great way to show future attendees what to expect. And don’t forget about the video once you’ve posted it. Make sure that you’re responding to any comments and engaging on this platform as well. Capturing your event on film is essential to your audience and in attracting people to your next event. provide outstanding video production services and can really power your event promotion.
  • MARKTypes of videosThere are huge benefits of using video for your event. Read on to find out how...Let’s use the example of a horse race called the St Leger race. 1 - Pre-EventPre-event videos are shown before the event actually takes place. They inform the target audience about the event with key information and any extra special promotions. The videos increase the awareness of the event which will lead to higher ticket sales. They generate and build excitement so guests are ready to get on board with the action.(a) The first pre-event video takes you through the history of St Leger and its significance in the racing calendar. The second pre-event video highlights a special feature and informs the audience about this years St Leger story. - During The EventThe second category is videos made for during the event. These videos inform and update the audience with the current event action. It increases excitement for that day or the next (if there is one). Customers then have the best information about the event and what is has to offer. If there are any special offers, videos is the easiest way to promote it. A preview for that days racing action is the first example of a video during the event. “during the event” videos shows a number of on location previews. It also shows an interview with one of the jockeys.Another great example of things that can be done with “during the event” videos is when a special offer is promoted. not have a call to action at the end encouraging people to registrar for the next day? Those who have not attended that day will then get involved. Maybe an interactive film you could post on Facebook?3 - After The EventThe third category is for after the event had finished. The videos created to be used after the St Leger event were promo’s to keep the audience excited about racing and the encourage sales for the next event. This type of video maintains interest and excitement surrounding the subject area/event which can continue long after the event has finished. Put these films on your social media sites too to increase your audience size.Example: tips: 1 - Content: What makes a video one to be remembered? Great ideas, great content and a great edit. It doesn’t end there... Video will allow you to market the event and brand. You will see a huge increase in ticket sales. 2 - Usage: What should you do with the film? Well, there are a number of possibilities...Upload it onto VideoCloud. From there you can VideoTXT to your fan base who can then send it on. Your video could go viral!!. 2. You can embed onto your website, send in an email or send as a link. Activity can be traced... VideoStatistics in VideoCloud allows you to see how many people viewed the video, where it was viewed and how many passed it on. Use social media sites such as Facebook, Twitter, Pinterest or Blogs. VideoSocial by VideoCloud will allow you to deploy to social sites with 1 click, meaning you don’t have to upload numerous times.
  • MARKER is a well known tech profThis event was organised at short notice, just after XmasChallenge to get people involvedTicket price £35. We used our usual distrib channels but went active on social media espTwiter and FacebookSold out within 3 weeksXx% of our delegates were not in our databaseXx% came through TweeterTotal budget for promotion was £0!!!What we shared the most was content (videos etc.)For more expensive events, social media is about awareness.the difference between expensive and cheap events: Social media does not achieve the same results for both. Mark organises 2 types of events: £35 and expensive events ($2000). Mark uses social media extensively for both types of events. Social Media is most powerful for low value events. A conference organiser who puts on expensive events needs to have a "relationship" with people who attend expensive events, they know who they are. Social Media is a good way to raise awareness about an event you are organising but it is not realistic to have a call for action on Social media for a v expensive conference. For cheaper events, it's different, attendees may register at following a tweet or Facebook post. A case study on attracting an audience to a free/cheaper conference using social media
  • KATIESocial Media Takeaway - Conclusion on part 1 “Grow your conference using social media”The Internet and its powerful social networking tools are just that: tools. These social media platforms do not work by themselves. They demand time and know-how to operate them successfully and effectively. registration numbers and a more engaged, passionate crowd at your next conference. Clearly define your objectives, understand your audience, and devote some time to getting it right, and you’ll soon be exceeding your event goals.
  • ALISTAIRThis is what we are going to talk about over the next ½ hour. What technology or innovation can help you delight your attendees?First of all, based on the well known concept that “knowledge is power” we will talk about the advantages of gathering data on attendees before an eventSecondly, we will focus on networking, because it is after all one of the main reasons people keep on attending real events. Thirdly, we will visit new solutions that come in the shape of mobile apps, for conference attendees and organisersAnd finally, because it’s not all about technology, but first and foremost about creativity, we will discuss venues and what’s going on, on stage.
  • MARK Basic info – name, company, email, twitter etc is a given but if you ask your attendees what they want to know. You may be surprised.We always add extra questions to Eventbrite registration.Two most useful:What do you hope to get out of attending?Is there a question that you would like to ask a speaker?Get 75%+ response rateGives a great sense of what people want to knowMeans you have better chance of avoiding the long rambling ‘question’ that is not relevant to the audienceHelps speakers understand what level to pitch a conversation(3) Survey registrants at registration stage so the event can fit to their needs. (using Eventbrite/SurveyMonkey?) Mark to create 1 slide case study.  
  • MARKCareful! Too much Innovation Can Be Counter Productive!Think about the job a badge does.If you use lanyards, print names on BOTH SIDES (they flip round)Make the name and company of the attendee as large as possibleAdd attendee Twitter handle & event hashtagDon’t put the name of the conference on the badge – people know where they areDon’t put sponsor logos on the badge if you can possibly avoid itDon’t bother with graded attendees – Speaker, VIP etc. Makes everyone else feel like a proleAlways have thick Sharpies to handBadges: (1) don't add sponsor logos. (2) large name of individual and company, (3) on both sides of the badge, (4) no need for the name of the conference. Keep it simple so the badge can do its job clearly and quickly = identify the person. Mark to create 1 slide on top tips regarding badges.
  • MARK We always make an effort to help people to network effectively. Produce and circulate an attendee listMake people introduce themselves to their neighboursAsk people to sit in different seats after breaksEncourage people to make intros to othersUse a separate event hashtag to facilitate meetingsWe haven’t found a good mobile event solution that works - problem is value asymmetryKeep it Simple. Networking is actually child’s play
  • KATIE MOO was born from a passion for beautiful, high-quality printed products and a love of great design – for everyone. Founded in 2004, we aimed to disrupt the $100 billion global print industry by combining the values of professional design with the accessibility and reach of the web.  Printing has been around for centuries, and we're certainly not the first printer to go digital. But since the launch of in 2006, we’ve worked hard to set the standard for digital print. How? With consistently remarkable new products that combine great design and uncompromising high standards.We invented a unique, patented technology called ‘Printfinity’ which allows customers to have a different image on every single Business Card, MiniCard, Postcard, Greeting Card or Sticker in a pack. It’s a tool that helps our customers showcase their business, brand, products or personality – like a portfolio in your pocket.  Unlike most traditional printers, we also offer affordable short print runs - so our customers can be as experimental or creative as they want. We offer small print runs (as few as 50 cards), great for having unique materials for each event you go to. We also only use premium quality paper as standard – so your card will never be anything less than the best.Printing over 6 million cards every month, MOO has hundreds of thousands of customers in over 200 countries. MOO has also become a much-loved brand, with a 75% NetPromoter rating. We’ve won 3 Webby awards(the web's Oscars), have been profiled in the Financial Times, and were ranked in the top 10 UK start-up companies by the Guardian Newspaper.  MOO currently employs over 150 team members, split between our London (UK) HQ, Providence, RI and Boston, MA offices(USA).MOO was born from a passion for beautiful, high-quality printed products and a love of great design – for everyone. Founded in 2004, we aimed to disrupt the $100 billion global print industry by combining the values of professional design with the accessibility and reach of the web.  Printing has been around for centuries, and we're certainly not the first printer to go digital. But since the launch of in 2006, we’ve worked hard to set the standard for digital print. How? With consistently remarkable new products that combine great design and uncompromising high standards.We invented a unique, patented technology called ‘Printfinity’ which allows customers to have a different image on every single Business Card, MiniCard, Postcard, Greeting Card or Sticker in a pack. It’s a tool that helps our customers showcase their business, brand, products or personality – like a portfolio in your pocket.  Unlike most traditional printers, we also offer affordable short print runs - so our customers can be as experimental or creative as they want. We offer small print runs (as few as 50 cards), great for having unique materials for each event you go to. We also only use premium quality paper as standard – so your card will never be anything less than the best.Printing over 6 million cards every month, MOO has hundreds of thousands of customers in over 200 countries. MOO has also become a much-loved brand, with a 75% NetPromoter rating. We’ve won 3 Webby awards(the web's Oscars), have been profiled in the Financial Times, and were ranked in the top 10 UK start-up companies by the Guardian Newspaper.  MOO currently employs over 150 team members, split between our London (UK) HQ, Providence, RI and Boston, MA offices(USA).MOO is all about helping people put their best foot forward, promoting one’s brand/business/selves with beautiful, high quality, professional looking cards. Last year (2012) we launched a number of resources for event organisers after being approached by hundreds of event organisers and event attendees who wanted cards for upcoming events. provides a place for event organisers to get in touch with the MOO Crew. MOO is happy to work with medium to large (200+ attendee) conferences, meet-ups, and other networking type events to facilitate networking by setting up a free or discounted offer for attendees that the organiser can promote, and if the organiser is able to distribute orders at registration of their event, the event can be added as an option to the shipping page on Any attendee of an event that’s set up on the site can choose to collect their order from that event. It’s great for the attendee as they get a free/discounted order, discount on shipping, can order closer to the shipping date, and don’t have to remember to take their cards with them (especially valued by people flying in for an event). It’s great for event organisers as it’s an added value they can offer attendees, makes it more likely that they will successfully make and keep connections. For larger events (see image of SXSW), MOO can do a custom watermark for cards which helps further the event’s branding. MOO’s Printfinity (a different image on every card) allows for a lot of creative possibilities as well – sticky name tags with different sayings/conversation starters on them, Business Cards, Stickers, or Postcards as name lanyrds, MiniCards as drink tickets or wifi passwords on them, etc.How it works: Once the organiser has provided MOO with the details, MOO will set up a landing page for the event that the organiser shares with attendees. Attendees place their order and select the collect from an event option, and the orders are shipped together to the organiser by DHL/Fed-Ex (tracking provided). The attendees then collect their order from registration/wherever relevant at the event.
  • ALISTAIRBackgroundThe Guardian Mobile Business Summit is the Guardian’s platform for leaders in mobile content, commerce and communications. The one-day summit is designed for forward-thinking business leaders, digital marketers, digital publishers, advertising executives and technology suppliers to debate the challenges and opportunities presented by mobile technologies to the media, technology and wider creative industries.The BriefGuardian Media Network wanted to ensure that they were at the forefront of mobile technology for events. They also wanted to maximise the engagement from attendees by providing a unique level of networking and ensuring that they got the most from their day. The ability to update and amend content at any time was very important. Finally they wanted to encourage attendees to sign up to the Guardian Media Network e-mail alerts.The SolutionAn attractive design tailored for Smartphones and Tablets helped make the app more accessible. Intuitive navigation allowed users to find the information they wanted quickly and easily.A series of opt-in questions were added to the registration page on the app so that users could sign up to the Guardian Media Network.Getting engagement:The app was launched on 7/11/2012. In order to encourage attendees to download the app and use it, we helped Guardian Media Network to devise a series of “Hints & Tips” emails that went out to all attendees. Each email highlighted a different feature of the app that attendees could use to enhance their experience at the Summit.Changing circumstances:Things can change at short notice during events. Event Engine has an easy-to-use content management system which allowed 2 new speakers, a new speaker session and a new sponsor’s details to be added, during the Summit. The Guardian were then able to alert all app users to these changes using the push notifications.Features within the app included:AgendaSpeaker biographiesNetworking between delegatesPush notifications to all app usersSign up to The Guardian Media NetworkThe Results (figures as of 19/11/2012)233 attendees, 214 app downloads171 active users on 19/11/2012 – 73% of attendees1964 user session 19/11/2012Agenda screen loaded 1396 timesSpeaker details viewed 859 times121% click through from general list of sponsors to actual sponsor details
  • ALISTAIR showplansare the leading specialist in floor plans. showplans provide technical plans that significantly help to optimise and plan space to achieve a site’s maximum potential. 3D showplans , high quality interactive 3D representations so during the planning process event organisers can get a real sense of how the event will look and feel for exhibitors,speakers and attendees.The Event Production Show,February 2013, approached Showplans to supply an official app for the show that would enable visitors to easily navigate the venue and to search and connect with exhibitors. The show's 3,332 visitors could access Showplanner's online portal through their browsers.Showplanneris a mobile app for Android and iOSthat combines the key features of:- showplannermapan interactive 3D floorplan that helps event attendees find exhibitors by name or product category and then contact with them to arrange a meeting or add them into a personal show plan. - showplannerconnecthelps attendees at events find and connect with each other through enhanced user profiles and a hybrid match-making service that utilises existing social media connections alongside user preferences. - showplannerdiary is an interactive scheduler helping users plan all their activities at your show, from conferences to meetings to talks and performances. Other features include gamification and interactivity using QR codes, sponsorship options, in-depth event stats and attendee behaviour data, all in a modular structure with various tools making the possibilities for your event endless.The App featured a QR check-in system through which visitors were able to check-in at exhibitors' stands by scanning a QR code. Visitors were also able to enjoy QR Hunt, an innovative scavenger hunt-style game using QR codes. The game was designed to increase networking opportunities through a fun and stimulating activity and distribute the movement of visitors to prime sites around the show.Exhibitors could edit their profiles and upgrade to a premium profile which allowed them to insert a logo on the 3D floorplan and access leads information.
  • KATIEEntry app features:Easy-to-Use: it’s fast and really easy-to-use so your volunteer staff needs minimal training to get going.Quickly scan tickets with the camera-based scanning feature (QR code) guest list-search to ensure the same ticket is not being used twice.Real-time and Informative: Monitor live ticket sales, event attendance stats, guests who have checked in to make informed decisions on the fly.Automatically Synced: All check-ins and event data are synced => can use multiple devices at different entry points across different mobile platforms.At the end of each day and after your event, access reports about who showed up to your event, and who didn’t, so you can tailor your follow-up messaging accordingly.
  • MARK TRENDS IN VENUESFrom: “Fit my crowd” to “represent my brand”Reflecting a client’s brand values is becoming more and more important in venue choice. It’s no longer good enough simply to match the overall atmosphere of a venue to a brand’s style, the underlying ethos and values of a venue itself are increasingly being questioned by clients looking to make a good match on a more fundamental level. Sustainability According to a recent survey by Eventia, There is no evidence venue sustainability is an important feature when considering booking a venue. Main factors being considered most often are location, value for money (price) and accessibility (via road/rail etc…)However, sustainability is without doubt a growing feature of TopBanana’s venue searches. For instance, TopBanana is about to run an event for a global organisation in Singapore at a venue chosen in large part on its sustainability credentials as much as it’s location and facilities.Sustainability for a venue means: commitment to zero landfill, food waste composted locally, with year on year reductions in all waste streams. Year on year reductions in all inputs (energy, water, etc) in the venue. Localization of supplier base to minimise carbon footprint – and that includes food! The rise of independent venues and personal servicesClients are wanting to work with independent venues more too; we think this reflects a desire to find venues that provide a really personal service at all their events.According to a recent report by Eventia: Preferred venue types are City Centre Hotels and Purpose built conference centres, but this year saw greater use of luxury venues and out of town hotels by Corporate. Get more for your £££ => outside of LondonThere is no getting away from the fact that clients expect more for their money now too. London is no longer the go-to location because venues in the capital hold out for top rates where regional venues are more prepared to negotiation on day delegate rates to win the business.VENUE TIPSIt all starts with a detailed briefGetting a clear brief has to be the starting point for any great event. Ask challenging questions of your leaders and managers to establish exactly what they are looking for from the venue. It’s only once you know precisely what they want that you can start your search in earnest. Build an event team that knows you and who you trustWorking with partners you trust is absolutely essential. A live event is a great opportunity to shine ... so surround yourself with people you trust and who will go the extra mile for you, securing your chosen venue, sorting out all the minutiae and making sure you get a good night’s sleep ahead of the big day. Start planning in advanceGive yourself as much time as possible when looking for a venue. The best options get booked up months in advance so it can be very hard to secure your venue of choice for the specific dates you need. Whilst you may benefit from last minute, reduced rates, the pay-off in terms of lack of time to organise the event is quite simply not worth it.  Open up to new optionsWhen looking for a venue ... open your mind to new possibilities and locations. For instance: Have you ever considering running your conference from a university auditorium? Visit the Academic Venue Show in London. Looking for a venue with an open mind can be extremely time-consuming. Talk to a specialist like Top Banana, who will start from your brief and could surprise you with venue options you never considered! Stick to your budgetFinally, set a budget and stick to it. It’s very easy to be swayed by a spectacular venue, but you will struggle further down the line when you run out of money for the AV, transport, catering or other essentials.
  • KATIE Thanks to surveying your registrants, you know what they expect, enabling you totailor your content to be a perfect match and to meet/surpass their expectationsThink of what you want your attendees to be leaving with at the end of the day and that should drive all the decisions you make about content, speakers, and delivery1 - Content:Construct the day/event with One theme broken down into several smaller chunks or sessions.2 – Speakers:The most engaging sessions are a combination of engaging speakers who have to be good communicators and interesting/relevant content.Choose speakers who have a proven track record of delivery, or check them out for yourself.Then get to know your speakers and engage with them prior to the event – involve them in discussing their topics and make sure they are well briefed and have developed their content to the standard that you require.3 - Delivery:Think about the overall energy of the day – a good start is a must and good closing session or summary – sometimes best to keep the big name till last.Vary the type and style of delivery – not a day of speeches delivered from a lectern – how do you change the energy? You vary the delivery.Moderated panel sessions – panels of people that wont all share the same opinionCharismatic speakers who talk faultlessly without notesFireside ChatsBe firm on managing the quantity of Powerpoint slides per speaker and think about including video content where it is relevant and good qualityPowerPoint vsKeyNotevsPrezzi – there are interesting content delivery platforms that allow for more creativityThink about breaking up sessions with short interludes – these can be live music or appropriate/interesting videos sourced onlineLastly, having a host or moderator who effectively “curates” the session can really bring everything together – they act as the glue and consistency throughout the day.
  • Transcript

    • 1. Growing your conferenceand delighting your attendeesusing social media and innovationWebinar: 4-5pm BST, 12th June 2013Katie McPheeEventbriteAlistair TurnerBritain for EventsMark LittlewoodThe Business Leaders Networ
    • 2. Introduction: The event market in the UKpost Jubilympics. How is social mediachanging the marketing mix?1 - Growing your event using socialmedia2 - Delighting your attendees with thelatest technology and innovationConclusionWhat You‟ll Know in An Hour, That You May Not Know Now!!
    • 3. The UK Event Industry Is Growing… In Which Direction?£36 bn £40.8 bn
    • 4. Growing your conferenceusing social media
    • 5. Events = SocialCool event!• Just checking: Doyou also think it’sa cool event?• I rock! (here’sproof)• Please join methere!Cool event!
    • 6. Social Media Hit Our Radar in 2008Traffic Sources to Eventbrite in January 20082012
    • 7. Social Media’s Impact on the Bottom Line Around the World
    • 8. Social Integration Turns Attendees into PromotersSocial influencingSees which of theirfriends are going to theeventEvent discoveryVia eventdirectory, mobile, email, orsocial sitesTicket purchaseWith one-click, sharesthe event with friendsSocial discoveryFriends see his postand click on the eventPurchase & shareFriends buy tickets andshares the event with theirfriends
    • 9. Sales Influencer = Commitment
    • 10. The Value of a Share on Social Media: Traffic and Ticket SalesUK conferencesVisits per Share 17 1840£££ per Share £1.70 £0.45£2.90All UK eventsVisits per Share 22 4117£££ per Share £2.02 £1.47£1.18
    • 11. Evolution of visits per share since 2010
    • 12. How Many Shares, to Sell ONE Incremental Conference Ticket?1 ticketsale5.7 4.67.3
    • 13. Sharing trends around the world
    • 14. Turning Social Media into a growth tool for your conference1 - Set your goals2 - Get familiar with what the top social media networkscan do for youIncrease awareness aboutyour conference and brandSell out your conferenceEstablish yourself/yourorganisation as an expert inyour fieldGain sponsors and donors
    • 15. FacebookTip 1: Produce Quality ContentTip 2: Get your Fans to EngageTip 3: Be Creative
    • 16. TwitterStep 1: Set-up your accountStep 2: Aggregate contentStep 3: Listen
    • 17. LinkedINStep 1: Set-up a LinkedIN eventStep 2: Share the event withyour contactsStep 3: Post the event inrelevant groupsStep 4: Search LinkedIN‟sdatabase for potentialattendees
    • 18. BlogsStep 1: Chose the mostappropriate blog platform foryour needsStep 2: Become a “go-toresource” in your conferencecategoryStep 3: Treat your blog as anextension of your experienceplanning a top-tier conferenceStep 4: Create a “home base”for your content.
    • 19. YouTubeStep 1: Set-upStep 2: Discover and shareStep 3: Create your own
    • 20. A Video Is Worth A Million Words, To Promote Your Event!3 types of videosDifferent contents, and different goalsPre-event videos- Increase ticket sales- Build momentum, turn guests intopromotersVideos during the event- Information about current activities- Cognitive message about the event- What‟s coming next today- Sell tickets for the 2nd day (if there‟s one)Post-event videos- Keep the buzz going- Encourage sales of tickets for next eventVideo TIPSUsage of your videosUpload onto VideoCloud toVideoTXTEmbed videos on yourwebsite, email and track withVideoStatisctics in VideoCloudUse Social Media sides.VideoSocial by VideoCloud.
    • 21. The BLN Lean Startup – Book Launch With Eric RiesWell known speakerChallenging timing and short noticeTicket price £35PromotionUsualdistributionchannels +Social Media:Twitter, Facebook, LinkedIn toshare contentExple: Tweetedregularly aboutevent with linksto previous talksetcResultsSold out in 3weeks: 550attendeesAlmost 40% = newcontacts broughtin by social media:• 6% from LinkedIn• Over 10% fromFacebook• Over 20% fromTwitterOver ½ of newcontacts havesince attendedsubsequent BLNevents
    • 22. Using Social Media To Grow Your Conference - Conclusion
    • 23. Delighting your attendeeswith the latest technology & innovation
    • 24. Delighting Your Customers: Touch PointsKnowledge is power!• Know your attendees’expectations, by The BusinessLeaders NetworkNetworking! Is what they wantto do:• Badges: Keep it simple, by The BusinessLeaders Network• Optimise networking opportunities forattendees, by The Business LeadersNetwork• The power of the business card, by Moo• Badges: Keep it simple, by The BusinessLeaders NetworkBeyond Networking: Themobile solutions• The mobile App, by Propeller Mobilefor the Guardian• Enable attendees to find what theyare looking for, by ShowPlanner• Mobile solution for organisers, byEventbriteIt‟s not all abouttechnology!• Ve-news, by Top Banana• The new stage, byBrandFuel1234
    • 25. Gathering Attendee‟s Data Before The EventGoals:- Build a database of leads or customers- Understand what your attendees expect toachieve at your eventImportant questions:- What do you hope to get out of attending?- Is there a question that you would like toask a speaker?Results:- 75%+ response rate- Gives a great sense of what people want toknow- Means you have better chance of avoidingthe long rambling „question‟ that is notrelevant to the audience- Helps speakers understand what level topitch a conversation
    • 26. Networking: BadgesThink about the job abadge actually does!If you use lanyards,- print names on BOTH SIDES(they flip round)- make the name and company ofthe attendee as large as possible- add attendee Twitter handle &event hashtag- don‟t put the name of theconference on the badge –people know where they are!- don‟t put sponsor logos on thebadge if you can possibly avoidit, it clutters it- don‟t bother with gradedattendees (Speaker, VIP…), itmakes everyone else feel like alesser attendee- always have thick Sharpies to
    • 27. Tips To Optimise Networking Opportunities At Your ConferenceTruth: Networking is one of the main reasonsPeople attend conferences!Tips to make networking easier for your attendees:• Circulate the attendee list• Encourage attendees to introduce themselves to their neighbours• Ask attendees to shift seats after breaks• Encourage attendees to make introductions to others• Use a separate event hashtag to facilitate meetingsKeep it Simple. Networking is actually child‟s play!
    • 28. Facilitating Networking And Conversations At Events -
    • 29. Networking And Communicating: Propeller Mobile For Guardian MBS12Propeller Mobile created a bespoke event app for the Guardians MobileBusiness Summit in November 2012. It was a simple, elegant design thatenabled pre-, during and post-event networking, contentsharing, sponsor branding and data capture. Delegates lovedit, sponsors loved it and we loved it - so much so that were now rollingout a Propeller-created app for our Guardian Media Network eventsportfolio. Robin Hough, Head of Content, Media andClick the icons below to download oniPhone or AndroidThe EventThe Guardian Mobile Business Summit 2012The BriefBe at the forefront of mobile technology for eventsMaximise the engagement from attendeesAbility to update and amend contentEncourage attendees to sign up to the Guardian Media Network e-mailalertsThe Results• 233 attendees, 214 app downloads• 171 active users on 19/11/2012 – 73% of attendees• 1964 user session 19/11/2012• Agenda screen loaded 1396 times• Speaker details viewed 859 times• 121% click through from general list of sponsors to actual sponsordetails
    • 30. Delighting Attendees: Help Them Find What They Are Looking For… And More!
    • 31. Organiser Mobile App: Eventbrite Entry Manager✔ ✔ ✔
    • 32. We find great places for all kinds of events• From: “Fit my crowd” to “representmy brand”• Sustainability• The rise of independent venuesand personal services• Get more for your £££ => outsideof London• It all starts with a detailed brief• Build an event team that knowsyou and who you trust• Start planning in advance• Open up to new options• Stick to your budgetVe-News!Venue TipsTrends in venues
    • 33. On Stage: What‟s New?
    • 34. Conclusion
    • 35. Thank you!