Webinar conference june 12th 2013 sildes (v1)Presentation Transcript
Growing your conference and delighting yourattendees using social media and innovationKatie McPhee – EventbriteAlistair Turner – Britain For EventsMark Littlewood – The Business Leaders Network
Introduction: The event market in the UKpost Jubilympics. Interesting trends fromsurrounding markets. How is social mediachanging the marketing mix? Why iseveryone talking Hybrid?1 - Growing your event using socialmedia2 - Delighting your attendees with thelatest technology and innovationConclusionWhat You’ll Know in An Hour, That You May Not Know Now!!
xxxIntro slide ByAlistairTurner
Growing your conferenceusing social media
Events = SocialCool event!• Just checking: Doyou also think it’sa cool event?• I rock! (here’sproof)• Please join methere!Cool event!
Social Media Hit Our Radar in 2008Traffic Sources to Eventbrite in January 20082012
Social Media’s Impact on the Bottom Line Around the World
Social Integration Turns Attendees into PromotersSocial influencingSees which of theirfriends are going to theeventEvent discoveryVia event directory, mobile,email, or social sitesTicket purchaseWith one-click, sharesthe event with friendsSocial discoveryFriends see his postand click on the eventPurchase & shareFriends buy tickets andshares the event with theirfriends
Sales Influencer = Commitment?
The Value of a Share on Social Media: Traffic and Ticket SalesUK conferencesVisits per Share 17 1840£££ per Share £1.70 £0.45£2.90All UK eventsVisits per Share 22 4117£££ per Share £2.02 £1.47£1.18
Evolution of ££ per share since 2010?
Evolution of visits per share since 2010?
How Many Shares, to Sell ONE Incremental Conference Ticket?1 ticketsale5.7 4.67.3
Sharing trends around the world?
Turning Social Media into a growth tool for your conference1 - Set your goals2 - Get familiar with what the top social media networkscan do for youIncrease awareness aboutyour conference and brandSell out your conferenceEstablish yourself/yourorganisation as an expert inyour fieldGain sponsors and donors
FacebookTip 1: Produce Quality ContentTip 2: Get your Fans to EngageTip 3: Be Creative
TwitterStep 1: Set-up your accountStep 2: Aggregate contentStep 3: Listen
LinkedINStep 1: Set-up a LinkedIN eventStep 2: Share the event withyour contactsStep 3: Post the event inrelevant groupsStep 4: Search LinkedIN’sdatabase for potentialattendees
BlogsStep 1: Chose the mostappropriate blog platform foryour needsStep 2: Become a “go-toresource” in your conferencecategoryStep 3: Treat your blog as anextension of your experienceplanning a top-tier conferenceStep 4: Create a “home base”for your content.
YouTubeStep 1: Set-upStep 2: Discover and shareStep 3: Create your own
A Video Is Worth A Million Words, To Promote Your Event!3 types of videosDifferent contents, and different goals• Pre-event videosGoals: Inform the target audience about theevent and increase ticket sales. Buildexcitement so guests may make noise aboutthe event.• Videos you show during the eventGoals: Inform the audience about the currentevent activities. Send out a cognitive messageabout having made the right decision to attendthe event. Share Info on what’s coming in theday. Motivate attendees to buy a ticket for the2nd day (if there’s one).• Post-event videosGoals: Keep the buzz going about your event.Encourage sales of tickets for next eventVideo TIPS• Content:Great ideas, great content and agreat edit.• Usage of your videosUpload onto VideoCloud toVideoTXTEmbed videos on your website,email and track withVideoStatisctics in VideoCloudUse Social Media sides.VideoSocial by VideoCloud enablesyou to deploy videos on social siteswith 1 click
Case studyby MarkLittlewoodSocial Media does not work the same way for cheap conferences and forexpensive ones!?
Using Social Media To Grow Your Conference - Conclusion
Delighting your attendeeswith the latest technology & innovation
Delighting Your Customers: Touch PointsKnowledge is power!• Know your attendees’expectations, by The BusinessLeaders NetworkNetworking! Is what they wantto do:• Badges: Keep it simple, by The BusinessLeaders Network• Optimise networking opportunities forattendees, by The Business LeadersNetwork• The power of the business card, by Moo• Badges: Keep it simplesBeyond Networking: Themobile solutions• The mobile App, by Propeller Mobilefor the Guardian• Mobile solution for organisers, byEventbrite• Enable attendees to find what theyare looking for, by ShowPlannerIt’s not all abouttechnology!• Ve-news! by Top Banana• The new stage, byBrandFuel1234
Gathering Attendee’s Data Before The EventCase study onsurveying attendeespre eventFrom MarkLittlewoodMUST!
Tips To Opptimise Networking Opportunities At Your ConferenceTips foroptimisingnetworkingFrom MarkLittlewoodMUST!
Facilitating Networking And Conversations At Events - Moomoo.com/pickup
Networking And Communicating: Propeller Mobile For Guardian MBS12Propeller Mobile created a bespoke event app for the Guardians MobileBusiness Summit in November 2012. It was a simple, elegant design thatenabled pre-, during and post-event networking, content sharing,sponsor branding and data capture. Delegates loved it, sponsors loved itand we loved it - so much so that were now rolling out a Propeller-created app for our Guardian Media Network events portfolio. RobinHough, Head of Content, Media and Technology Editor, Guardian MediaClick the icons below to download oniPhone or AndroidThe EventThe Guardian Mobile Business Summit 2012The BriefBe at the forefront of mobile technology for eventsMaximise the engagement from attendeesAbility to update and amend contentEncourage attendees to sign up to the Guardian Media Network e-mailalertsThe Results• 233 attendees, 214 app downloads• 171 active users on 19/11/2012 – 73% of attendees• 1964 user session 19/11/2012• Agenda screen loaded 1396 times• Speaker details viewed 859 times• 121% click through from general list of sponsors to actual sponsordetails
Organiser Mobile App: Eventbrite Entry Manager✔ ✔ ✔
Delighting Attendees: Help Them Find What They Are Looking For… And More!
We find great places for all kinds of events• From: “Fit my crowd” to “representmy brand”• Sustainability• The rise of independent venuesand personal services• Get more for your £££ => outsideof London• It all starts with a detailed brief• Build an event team that knowsyou and who you trust• Start planning in advance• Open up to new options• Stick to your budgetVe-News!Venue TipsTrends in venues
On Stage: What’s New?BrandFuelCase studyoninnovationON STAGE