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  • Opening page – new logo incorporating the Belgian national tri-colours.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • 2 nd page – replaced the ‘we are Belgium’ (page 1) and page 2 from the old ppt. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Replaces same page on old ppt, now including notes below: The second image shows that having an oversized 1.5” head tube is much stiffer than a regular 1 1/8 head tube. We were one of the first companies to use o/s head tubes and now it’s become an industry standard. The seat tube image is from our testing on integrated seat posts. This shows that an integrated seat post is stiffer than a regular 31.8 seat post. Ridley partner development philosphophy – core part of our product design. We have a strong alliance with all of our teams. We don’t just provide them with bikes we work closely with the riders and mechanics to improve our frames. Extreme conditions. Riders are on stock frames which ensures a well refined product is available for consumers. Beginning: local U23 teams. One bike, racing on the harsh belgian circuit. We still have some riders who were involved in beginning with jochim and the spar team. 2005 – protour –lotto. 2 distinct requirements: sprinters - stiffness and climbers –lightweight w/out losing stiffness. Attained goals in 2006 with the Noah and helium. 2007 further reduced weight of helium under uci limit of 6.8kg Being based in Flanders it is important for us to be involved in the local cross scene with teams like Fidea and subweb. Working with our riders enabled us to develop cross specific features as standard and our first carbon frame in 2005. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Product group breakdowns – to go before Rflow explanation. Notes also included below. Aero – 1 goal – to produce the fastest bike in the world. not to compromise on stiffness . Water droplet or tear drop shape design popular in F1 and jet technology provides an easy surface for air to move along with less turbulance. Guidelines of UCI 3:1 rule which states that the length can’t be 3 x more than width. Months in wind tunnel, modifying shape and developing R-Flow technologies. Lightweight: after we launched the Damocles in 2000 a new challenge was at hand. Maintain ridley stiffness and stability on a light frame. The circle shape provides the perfect balance between stiffness and low weight throughout the 360 deg of the tube. This range includes Helium/excalibur/icarus and employs other technology such as bb molding and varying strengths of carbon to achieve this. Strength: to provide superior levels of stiffness, stability handling and durablity – core for strength range. Tube-to-tube add reinforcements for increased stiffness and resistance to side impacts. 1 1.5 oversized head tubes. CNC drop outs Integrated seatpost Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • To compete against the Cervelo S1 which is 1300 CAD. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Very similar geometry to Cervelo P2. the head tube on our frame sits slightly higher which makes it ideal for riders new to triathlon who need a more comfortable aero riding position. The p2 is carbon and is 2200 CAD for the fset. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Sunweb run by Mario de Clerq belgian cross rider – 3 times world champion. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Olympic silver medalist Emma johannson currently leading women’s rankings. Belgian national champion – ludivine henrion. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • 3 ads in total. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Interviews with Jochim with 2 clips about range, 1 about painting and 1 about product development. Customers will be able to use the videos. We can provide you with files so that you can modify our catalogue into your range. We can also do this for our new dealer book which will be like a Ridley bible for shops. Review on the Xnight going into Mountain Bike magazine. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Started by a Belgian explorer who has been to north and south poles. Travel on cargo ships around the world to keep co2 emissions low. All containers are completely energy efficient. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Going live in Sept after Eurobike. The new cross range is already on there. Will contain much more information on our range, product development, team, blog, facebook. New team clips. Will give us an opportunity for direct marketing. Consumer just enters in their email address and they receive the catalogue emailed straight away to the consumer. Google maps to locate nearest dealer. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Can customize it by country so that Canada’s section will list exactly what you’re stocking. There will be a video introduction on the specific range (the clips from Cyclingnews.com) Each model will also have a section that will show reviews and customize options. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Click on the Ridley customizer link at the top of the page to open up our 09 customizer. The 2010 customizer will be online in Sept. Ridley offers the chance to create your dream Ridley bike on all of the carbon models. Very easy to use. No special software required. Shows the results instantly. More flexible than Trek’s Project One. Lead time is approx 6-8 wks from when it can be shipped from BE. The lead times will come down over the next 12 months. Huge selling point for Ridley over other brands, no other brand offers this level of flexibility. I would suggest making it expensive enough that it doesn’t effect your stock sales, but not too expensive that it puts people off. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Both the base matt and back drop are made of carton so lightweight making it easy to move around the store and for shipping. Can be cleaned easily. No problems to stand on it, the carton doesn’t mark easily. The back drop is supported by 2 feet so which are self standing. Helps to increase brand awareness in store. Ties in really well with Belgian theme and product ranges. We will have a selection of designs, banners and bike stands so that it’s easy to cater for each store. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • We will have the silver bike holder here painted black. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.
  • Single bike stands and banners also available. Single bikes plinths are ideal for high end bikes. Ridley product range 2009, all prices and specifications are subject to change without prior notice. Images used may deviate from specifications.

Ridley Presentation Transcript

  • 1.  
  • 2. Pricing and specification subject to change without prior notice.
  • 3.  
  • 4. Company history
    • Founded in 1996 by Jochim Aerts.
    • In a few years Ridley became the number 1 brand in Benelux.
    • First professional team signed in 1997, Spar.
    • First full carbon road frame introduced in 1999.
    • Tom Boonen won the U23 Belgian Championship on a Ridley.
  • 5. Product design Initial stage: Design concept to 3D design for tube shape analysis. Stage 2: Computer simulations test for stiffness, strength and compliance. Stage 3: Prototypes are produced and continually tested by our teams with our Partner Development Program . These prototypes also undergo rigorous machine testing for stiffness, strength and compliance.
  • 6. Product testing
  • 7.  
  • 8.  
  • 9.
    • Ridley patented technology.
    • R-Flow acts like a vacuum by drawing turbulent air through the jet foils whilst wheels are spinning.
    • New foam molding technology creates sharp foil edges for smooth airflow.
    • Reduction of drag by 7.5%
  • 10.
    • When the R-Flow vents are open, drag is reduced immediately.
    • Drag decreases further, the faster the wheels spin when compared to a standard fork.
    • R-Flow had a minimum of 7.5% less drag compared to the other forks we tested.
    VKI test in L1 windtunnel test at 37km/h test no fork blades wheel   Drag CxA           N   1 Ridley R-Flow fork closed standing   19.1 0.112 2 Ridley R-Flow fork closed turning   21.2 0.123 In the first test we closed the opening between the split blades with tape on both sides                 3 Ridley R-Flow fork open standing   19.4 0.112 4 Ridley R-Flow fork open turning   19.9 0.117 In this test we used the fork as it should be so with the open blades                   5 Standard aero fork na standing   18.8 0.111 6 Standard aero fork na turning   21.5 0.127 This fork performed the best of the 10 forks we tested in the wind tunnel    
  • 11.
    • Oil mapping in the windtunnel:
    • Identifies areas of turbulent air and laminar flow.
    • Through this we could resculpt the frame in problem sections.
    • For areas that we could not alter, we developed R-Surface.
  • 12.
    • R-Surface is a patent pending technology that is exclusive to Ridley and is a first for bike frames.
    • Air flow normally breaks away from the rear of an airfoil, creating more drag.
    • The textured surface excites surrounding air and re-establishes the laminar flow towards the rear of the airfoil.
    • Airplane wings and the dimpled surface on a golf ball work on the same principle.
    • Overall drag reduced by 4%.
  • 13. Conclusion: Ridley R-Surface reduces drag at any speed, With an average reduction of 4%. Ridley bike paint structure study         velocity [kph] drag [N]   drag [N]       % difference   Test 1   Test 2       Normal Dean   Structure Painted Dean R-Surface     50 5.96   5.72       4.03% 55 7.04   6.81       3.27% 60 8.47   8.06       4.84% 65 9.96   9.53       4.32% 70 11.33   10.84       4.32% Average: 4.16%
  • 14. The Dean has 11-12% less drag than two leading time trial models. Head to head test of Ridley Dean and presumed leading time trial bikes in the market   drag [N]   drag [N]     drag [N]     Ridley Dean   Brand A time trial     Brand B time trial     wheels turning velocity (kph) wheels turning velocity (kph) % difference wheels turning velocity (kph)   2.8670 41.60 3.5010 41.50 18.11% 3.2800 40.60 12.59% 5.4940 50.40 6.2830 50.80 12.56% 6.0000 50.00 8.43% 8.7300 60.00 9.4820 60.20 7.93% 10.3900 61.70 15.98% 12.4500 69.80 13.0400 70.00 4.52% 13.9500 69.50 10.75%                       Average: 10.78%   Average: 11.94%
  • 15. The Noah has 17% less drag than a market leader aero model. Head to head test with Noah and presumed most aerodynamic road bike in market drag [N]   drag [N]     test 18         Leading competitor   Ridley road bike     wheels turning velocity (kph) wheels turning velocity (kph) % difference 4.2630 40.70 3.2460 40.00 23.86% 8.3570 51.40 6.7180 50.60 19.61% 12.4800 60.40 10.8100 60.90 13.38% 16.9900 69.30 14.9700 70.30 11.89%                 Average: 17.18%
  • 16.
    • Conclusion:
    • Average wattage on new Noah is 12-15 watts lower.
    • Average heart rate 3-4bpm lower.
    • Results should be more dramatic at race tempo
    New Noah track test Rider: Greg Vanavermaet     Model: Noah Duration: 1hour 52sec Average power output: 367 watts Average heart rate: 148 bpm Average Cadence: 95 rpm Average speed: 39.4 kph Rider: Greg Vanavermaet Model: Helium Duration: 1hour 53sec Average power output: 380 watts Average heart rate: 152 bpm Average Cadence: 95 rpm Average speed: 39.8 kph
  • 17. Aero: Fusing together the innovations from our strength and stiffness to weight ranges in combination with the natural shape of the water droplet. Utilizing the very natural shape of the water droplet has given us the opportunity to push the boundaries of aero frame technology. Stiffness to weight: Maintains the Ridley standard for stiffness whilst offering a lower frame weight. Since form follows function, nature tells us that the circle is the strongest shape while using the least material. Strength: Our core values are to provide superior levels of stiffness, stability and handling. Keeping form follows function in mind; we came to the conclusion that the diamond shape was the best design for this range. Ridley’s Sharp Edge Design was born.
  • 18. 20 10 Road range
  • 19.
    • R-Flow jetfoils reduce drag by up to 7.5% by drawing turbulent air away from the spokes.
    • R-Surface paint reduces drag by 4% and creates smooth air flow over the frame – a Ridley patent-pending technology
    • 17% less drag than leading competitor.
    • Oversized head and down tube junctions for superior lateral stiffness and handling.
    • Full carbon head tube and front and rear drop outs to reduce weight.
    • Weight of frame 1.1kg
    • Frame: 50, 40 and 30 ton carbon
    • Fork: 4ZA Noah full carbon
    • Design: 902D
    • Sizes: XS, S, M, L, XL
    Noah Frame set only
  • 20.
    • R-Flow jetfoils reduce drag by up to 7.5% by drawing turbulent air away from the spokes.
    • R-Surface paint reduces drag by 4% and creates smooth air flow over the frame – a Ridley patent-pending technology
    • 17% less drag than leading competitor.
    • Oversized head and down tube junctions for superior lateral stiffness and handling.
    • Full carbon head tube and front and rear drop outs to reduce weight.
    • Weight of frame 1.1kg
    • Frame: 50, 40 and 30 ton carbon
    • Fork: 4ZA Noah full carbon
    • Design: KAT09
    • Sizes: XS, S, M, L, XL
    Noah Frame set only
  • 21.
    • The lightest frame in the range tips the scales at 900g.
    • Carbon rear drop outs, full carbon head tube and hollow bb shell reduce weight
    • 1.5” lower head tube increases stiffness and stability at high speeds
    • The perfect choice for climbers or the weight conscious.
    • Frame: 50, 40 and 30 ton carbon
    • Fork: 4ZA Helium full carbon
    • Design: 1002A
    • Sizes: XS, S, M, L, XL
    Helium Frame set only
  • 22. Damocles ISP
    • Noah-inspired frame design at a more affordable price point.
    • Integrated seat post gives pro-level performance .
    • Fully replaceable CNC drop-outs for improved shifting and smooth wheel changes
    • Redesigned Damocles fork for superior handling at high speeds.
    • Weight of frame: 1.15kg
    • Frame: 30 and 24 ton carbon
    • Fork: 4ZA Damocles full carbon
    • Design: 1003A
    • Sizes: XS, S, M, L, XL
    Frame set only
  • 23. Damocles
    • Upgraded for 09 featuring a Noah-inspired frame design .
    • Top Pro-level performance is now introduced at a more affordable price point.
    • The over-sized top and down tubes ensures that the Damocles offers maximum acceleration.
    • Fully replaceable CNC drop-outs for improved shifting and smooth wheel changes.
    • Weight of frame: 1.2kg
    • Frame: 30 and 24 ton carbon
    • Fork: 4ZA Damocles full carbon
    • Design: 911A
    • Sizes: XXS, XS, S, M, L, XL
    Frame set and Complete Ultegra bike
  • 24. Excalibur
    • The lightest non-isp frame weighs in at an impressive 950g.
    • Carbon rear drop outs, full carbon head tube and hollow bb shell reduce weight
    • 1.5” lower head tube increases stiffness and control at high speeds.
    • Frame: 30 and 24 ton carbon
    • Fork: 4ZA Excalibur full carbon
    • Design: 1004A
    • Sizes: XS, S, M, L, XL
    Frame set only
  • 25. Orion
    • High performance carbon frame at a very competitive price.
    • Box section down tube and oversized BB area for an extremely responsive ride.
    • Tall chain stays for snappy acceleration and controlled handling
    • Weight of frame: 1.25kg
    • Frame: 24 ton carbon.
    • Fork: 4ZA R-Blade carbon-aluminium
    • Design: 1005B
    • Sizes: S, M, L, XL
    Frame set and Complete Ultegra bike
  • 26. Orion
    • High performance carbon frame at a very competitive price.
    • Box section down tube and oversized BB area for an extremely responsive ride
    • Tall chain stays for snappy acceleration and controlled handling
    • Weight of frame: 1.25kg
    • Frame: 24 ton carbon.
    • Fork: 4ZA R-Blade carbon-aluminium
    • Design: 1005A
    • Sizes: S, M, L, XL
    Frame set only
  • 27.
    • R-Flow jetfoils reduce drag by up to 7.5% by drawing turbulent air away from the spokes.
    • R-Surface paint reduces drag by 4% and creates smooth air flow over the frame – a Ridley patent-pending technology
    • 17% less drag than leading competitor.
    • Oversized head and down tube junctions for superior lateral stiffness and handling.
    • Full carbon head tube and front and rear drop outs to reduce weight.
    • Weight of frame 1.2kg
    • R-Flow and R-Surface technology at a more affordable price point.
    • Hydroformed aero down tube and seat tube.
    • R-Flow Jet fork and R-Surface for increased aerodynamics.
    • Weight of frame: 1.4kg
    • Frame: Triple butted aluminium
    • Fork: 4ZA Sphinx carbon
    • Design: 1012C
    • Sizes: XS, S, M, L, XL
    Phaeton R Frame set only
  • 28. Compact
    • Ridley FluidForm tubing provides maximum strength from side impacts.
    • Triangular tube shape increases torsional rigidity.
    • R-Blade carbon fork legs help to dampen road vibrations.
    • Weight of frame: 1.4kg
    • Frame: Triple butted aluminium.
    • Fork: 4ZA R-Blade carbon-aluminium
    • Design: 1007A
    • Sizes: S, M, L, XL
    Available as complete bike With Shimano 105
  • 29. 20 10 TT/Triathlon/Track range
  • 30. Dean
    • Frame: 50, 40, and 30 ton carbon fibre
    • Fork: 4ZA Dean full carbon
    • Design: 913A
    • Sizes: XS, S, M, L
    • R-Flow jetfoils reduce drag by 7.5% by drawing turbulent air away from the spokes.
    • R-Surface paint technology reduces drag by 4% and creates smooth air flow over the frame.
    • Water-drop tube shape construction to increase aerodynamics on down tube.
    • Ridley geometry centers the rider’s weight for better handling. 3 saddle positions possible - 78 TT clamp or 76/75/73.5 race clamp.
    • Internally routed cables and aero-positioned brakes .
    • Weight of frame: 1.3kg
    Frame set only
  • 31.
    • R-Flow and R-Surface technology at a more affordable price point.
    • Hydro-formed aero down tube and seat tube.
    • R-Flow Jet fork and R-Surface for increased aerodynamics.
    • Triathlon specific geometry with a 76 degree seat tube angle.
    • Weight of frame: 1.4kg
    Phaeton T
    • Frame: Triple butted aluminum
    • Fork: 4ZA Sphinx carbon
    • Design: 1012B
    • Sizes: XS, S, M, L, XL
    Frame set only
  • 32. Cheetah
    • Designed for TT and sprint triathlons.
    • Wheel hugging aero seat tube.
    • R-Flow Jet foil fork reduces drag.
    • Weight of frame: 1.7kg
    • Frame: Taperlite aluminium
    • Fork: 4ZA Jet carbon
    • Design: 1012A
    • Sizes: S, M, L
    Frame set only
  • 33. Oval
    • Oversized down tube for optimal power transfer.
    • Oversized fork blades for excellent handling and acceleration.
    • Replaceable stainless steel rear drop outs.
    • Weight of frame: 1.6kg
    • Frame: Double butted Leftturn aluminium
    • Fork: 4ZA Ellyps carbon-aluminium
    • Design: 907C
    • Sizes: 48-60cm
    Frame set only
  • 34. 20 10 Women’s range
  • 35. Asteria
    • Noah-inspired frame design for superior acceleration and handling.
    • Fully replaceable CNC drop-outs for improved shifting and smooth wheel changes
    • 1.5” lower head tube increases stiffness and control at high speeds
    • Women’s specific race geometry designed in collaboration with Bikefitting.com
    • Weight of frame: 1.2kg
    • Frame: 30 and 24-ton carbon.
    • Fork: 4ZA Asteria carbon-aluminium
    • Design: 1009A
    • Sizes: XXS, XS, S, M, L
    Frame set and Shimano 105 complete bike available
  • 36. Complete bike specs
    • Noah-inspired frame design for superior acceleration and handling.
    • Fully replaceable CNC drop-outs for improved shifting and smooth wheel changes
    • 1.5” lower head tube increases stiffness and control at high speeds
    • Women’s specific race geometry designed in collaboration with Bikefitting.com
    • Weight of frame: 1.2kg
    Ultegra Road 105 Road Headset FSA Integrated FSA Integrated Crankset Shimano Ultegra 53X39 Shimano 105 50X34 BB Included with Crank Included with Crank Brakeset Shimano Ultegra Shimaon 105 Brake Levers Included with shifters Included with shifters Chain CN 5600 CN 5600 Wheelset Fulcrum R5 Black Fulcrum R7 Black Tire Vittoria Rubino II 23 C Vittoria Rubino II 23 C F Der Shimona 5600 Shimona 5600 R Der Shimano Ultegra Shimano 105 50X34 Shifters Shimono Utlegra Shimono 105 Cassette Shimano CS 5600 12-25 Shimano 105 11-25 Stem FSA Alloy Black FSA Alloy Black Handelbar FSA Alloy Black FSA Alloy Black Bar Tape 4ZA Black 4ZA Black Seat Post FSA Alloy Black FSA Alloy Black Saddle 4ZA Stratos 4ZA Stratos Bottle Cage 4ZA Tail 4ZA Tail
  • 37. 20 10 Cross range
  • 38. X-Night
    • Frame: 30 and 24-ton carbon
    • Fork: 4ZA Oryx carbon
    • Design: 1013A
    • Sizes: 50-58cm
    • Now featuring a 1 ½ “ lower head tube for world class handling and BB30 for supreme power transfer.
    • Fully integrated cables with kevlar cable guides for maximum shifting performance and durability.
    • Mud-less shaped seat stays and fork reduce the amount of dirt that clings to frame.
    • Fully replaceable CNC rear drop outs and carbon drop outs on Oryx fork.
    • Weight of frame: 1.27kg
    Frame set only
  • 39. X-Fire
    • Frame: 24-ton carbon
    • Fork: 4ZA Oryx carbon
    • Design: 1014A
    • Sizes: 41-58cm
    • Now featuring a 1 ½ “ lower head tube for world class handling.
    • High-performance cross racing frame at an affordable price.
    • Down tube proportionally sized for easy grip.
    • Available with or without bottle cage mounts.
    • Weight of frame: 1.25kg
    Frame set only
  • 40. X-Ride
    • New for 2010 – the X-Ride is 150g lighter than its predecessor the Crosswind.
    • Now featuring a 1 ½ “ lower head tube for improved handling.
    • Mud-less shaped seat stays and fork reduce the amount of dirt that clings to frame.
    • Wider rear stays for more tire clearance.
    • Weight of frame: 1.3kg
    • Frame: Triple butted aluminium
    • Fork: 4ZA Oryx carbon
    • Design: 1015A
    • Sizes: 48-60cm
    Frame set only
  • 41. Crossbow
    • Versatile frame that features bottle cage mounts, mudguard eyes and rear rack eyelets.
    • Carbon fork legs help to dampen vibrations.
    • Ridley Cross geometry is comfortable both on and off road.
    • Wider range of sizes available, including XXS
    • Weight of frame: 1.65kg
    • Frame: Double butted aluminium
    • Fork: 4ZA Zornyc carbon-aluminium
    • Design: NA08
    • Sizes: 41-58cm
    Frame set only
  • 42. Marketing
  • 43. Ridley partner development program. The largest budget in the ProTour of 30m Euros. World class riders – Robbie McEwen and Filippo Pozzato. Complete network of satellite teams and cycling schools throughout Europe. A total of 20 first place finishes for the 2009 season so far, including the Italian and Russian national championships.
  • 44.
    • Since 2002, Ridley riders have won 5 out of the last 6 world championships and countless national championships.
    • Fidea’s Bart Wellens and Zdenek Stybar took 2 nd and 3 rd place in this year’s overall rankings.
    • Ridley proudly sponsors Fidea, Sunweb-Projob, and Revor.
  • 45. Olympic silver medalist Emma Johannson is currently leading the women’s UCI rankings. Ludivine Henrion won the national Belgian women’s championship on the Asteria.
  • 46. Bicycling July 09
  • 47. Embrocation July 09
  • 48. Bicycling ad Aug issue 09
  • 49. Video campaign starting 1 Sept 09 Ridley catalogue and dealer book
  • 50. Antarticmatters.com Belgian artistic project aimed at raising awareness on climate change. Starting in Bruges, the exhibition will be shown around the world. The Ridley container will generate electricity by human power through use of our bikes.
  • 51. New website
  • 52. New website
  • 53. Ridley customizer
  • 54. Shop-in-shop
  • 55. Shop-in-shop
  • 56. Shop-in-shop
  • 57. Shop-in-shop
  • 58. Shop-in-shop