Business traveler survey main themes
Millennials, Generation X may fuel growth in corporate travel
–85% of business travelers surveyed expect to take same or more trips in 2012 when compared to 2011.
–Younger respondents (18–44 years) are expecting to travel more frequently in 2012 than the older respondents (45+ years).
•Generation gap may define hotel preferences
–Of those respondents who expect to travel less in 2011, six out of ten (64%) cited the recession as the primary reason.
–Six out of ten (60%) respondents noted that facilities and services quality vary widely within hotel brands.
•Travelers prioritize amenities and efficiencies
–Six out of ten respondents (61%) expect more from hotels with regards to amenities and services given that hotel prices have increased.