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3. pt.young sik oh
 

3. pt.young sik oh

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Presentation file from International Marine Design Seminar 2011 in Busan, South Korea

Presentation file from International Marine Design Seminar 2011 in Busan, South Korea

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    3. pt.young sik oh 3. pt.young sik oh Presentation Transcript

    • 2011.10.28 H.S.Lee, J.H.Lee, Y.S.OHKorea Maritime University
    •  Marine Leisure Equipment Industry Marine Leisure Equipments Design Results of Survey Research Vision & Strategies for Marine Leisure Equipment Industry & Design Competitiveness of Busan
    • motor boat yacht personal Rubber boat Row boat water crafthovercraft Rowing kayak canoe Submerged scooterwater ski parasail water sleigh Water cycle surf board
    • US Ned. Italy Germ. Aust. Norway 2003 1,100 746 680 438 390 90 Boatcompany 2008 1,100 1,000 - 410 396 70 2003 16.7 64 68 184 31 7 Person /boat 2008 19 31 97 186 28 6source: ICOMIA, 2009.
    • Incheon/ Chungnam/ Ulsan/ Gangwon/ Busan Gyongnam Total Gyonggi Jeolla Gyongbuk Jeju Small 15 20 5 7(14) 2 2 65 Shipbuilding Machinery 108 43 19 14 9 2 195 Sub-Total 123 63 24 35 11 4 260 Share(%) 47.3 24.2 9.3 13.5 4.2 1.5 100Source: RIMS, 2010
    • Growth Stage Tech. field Tech. level Under- comme Un-dev. growth mature decline dev. rcialize USA 100 ○ Hull figuration Korea 50 ○ EU 100 ○ High speed engine Korea 20 ○ N.Z. 100 ○ Yacht sail Korea 20 ○ France 100 ○ FRP process Korea 50 ○ France 100 ○ Cabin design & interior Korea 40 ○ USA 100 ○ Yacht mast Korea 10 ○ Japan 100 ○ Water jet Korea 40 ○ France 100 ○ Parts & materials Korea 10 ○ USA 100 ○ Marina design Korea 30 ○ USA 100 ○hydraulic engineering Korea 60 ○Source : KORDI, 2008
    • US EU Japan Korea General Yacht, Luxury Cruise, Luxury Cruise, Motor Boat,Main Products Fishing Boat, jet Dinghy Yacht General Yacht RIB SkiDevelopment Maturity Maturity Maturity Progression Stage Price ~50mil.$ ~10mil.$ ~1mil.$ ~0.1mil.$ - Maker based R&D - Small Maker R&D Trend - Scale merit of major Brand - No BrandSource: BDI, 2009.
    • Demand Outlook Supply Capacity Finance 10 Data & Human Informat 5 Resourc ion e 0 Domesti Govern c mant Demand Support Leisure Infra Failure to market chance Dependence to Foreign Industry
    • S WInternal Condition External Condition - Natural advantages of location - Small domestic demand - Concentration of Marine - - Small makers of marine leisure Shipbuilding industry industry - High educational potential for - Low levels in marine leisure Marine Design related technology & design O T - Outlooks to domestic demand - Intra-national competition growth - Mechanical competitiveness of - Chinese huge market potential Japanese maker - Design competitiveness of - Cost competitiveness of Japanese maker Chinese/Taiwanese maker
    • Marine Leisure Equipments Design Art(Qualitative) Technology(Quantitative) Design Process Customer Needs Mission & Functional Concept Specification of Exterior & InteriorGeneral Arrangement & Modification Engine Selection, Hull Figuration
    • Design Factors CharacteristicsSporty shape Aggressive looks, wild life, intensive colorFunctionality Solidity, restfulness, stabilityImages of water Flexibility, flamboyancy, exclusivityHydraulic formativeness Fluidity, dynamic, speedystate-of-the-art High-tech electronic, graphic, glossy material
    •  Awareness to DesignSurvey research on 28 marine leisure companiesmeasured by 5-points Lickertis scalePositive reply Very important Important 24, 85.7% 16, 57.1% 8, 28.6% Unimportant 7.1% Very important Neutral 57.1% 7.1% Important 28.6%Awareness to MLE Design is very High!!
    •  Role of DesignSurvey research on 28 marine leisure companiesmultiple selection in 7 alternatives and free statements Product Enhance Sales Refined Competitivenes Brand value Promotion Exterior s 22, 79% 21, 75% 18, 64% 17, 61% Roles of MLE design are various and critical !!
    •  Design competitiveness of Korean companiesSurvey research on 28 marine leisure companiesfree assessment to the world best level 100 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 Total Busan Other area over 10 below 10 Boats rubber products sales & repair other products MLE Design competitiveness is very low especially in sales & repair companies
    •  Manufacture base than R&D Dependence on foreign brand & equipment Small size of industry & low productivity Shortage of marine leisure designer & related facility Absence of marine leisure design related educational base
    •  Political demands of industrySurvey research on 29 marine leisure companiesmultiple selection in 7 alternatives and free statements 3.00 3.50 4.00 4.50Human resource development MLE company nurturing Academic industrial linkProduct development support Marine leisure event Joint brand launch
    • 1 Vision2 - East Asian Perspectives from Korea Strategy - Combination of Marine Engineering & Design - Political Support on Selection & Concentration3 Human resource Academic MLE design Tasks development industrial linkage company nurturing Product Marine leisure Joint brand development event for demand launch for local support expansion industry
    • Priority Tasks Methodologies • Development of Korean style leisure boat Product development model design First support - small->medium->large - Hull & interior design Marine leisure event •Boat shows connecting South-east Korea, Busan, Ulsan & Gyonnam Human resourceSecond •Specialized educational program operation for development MLE engineering & design Academic industrial link •MLE networks for Regional industry MLE design company •Political consideration of regional government Long nurturing term •Linkage enhancement among related Local joint brand organization, BDC, RIMS, KMU, KORDI… etc
    • 6 Tasks 6 Suggestions Product development Development of Korean style support leisure boat model design Marine leisure event for Construction of Marine leisure demand expansion design data base Human resource Specialized educational program development operation MLE design networks forAcademic industrial linkage Regional industry MLE design company Boat shows connecting South- nurturing east KoreaJoint brand launch for local Establishment of Marine industry Design Research Center