28. Customer Desirejourney Repurchase Individual needs Company yacht range ExisGng client Shipyard Interest Magazine Brochure Dealers Ads on line Maintenance Dealer’s staﬀ Yacht Marinas Research Boat show Company website Yacht magazine Services AAer sale services Partners services Marinas Purchase Chartering services Dealer’s staﬀ Visual conﬁgurator Company website Yacht Sailing Yacht Delivery Delivery captain Yacht
30. A yacht prospectclient has to do it!
31. Visualconfigurator More and more yachts with sophisticated configurations Brand new customers in new markets New dealers with a small yachting experience
33. Visualconfigurator Video
34. Reduce conflicts creating small andmultidisciplinary teams who take the risk to failto push creativityTake care of details to harmonise design,technical and business elementsManage the yachting as an ecosystem,where the yacht is the most important element,but not the only one for succeeding