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Presentation file from International Marine Design Seminar 2011 in Busan, South Korea

Presentation file from International Marine Design Seminar 2011 in Busan, South Korea

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    2. luca troisi 2. luca troisi Presentation Transcript

    • Image credit: Luca TroisiMutual implicationsLuca Troisi
    • Today. Together.We are going to change theKorean yachting industry
    • Agenda Image credit: Yaroslov Yakovlev, Luca Troisi Conflicts Details Approach
    • A dream for a designerA nightmare for a engineer
    • Waterfallapproach Marketer Designer Engineer
    • Consumerelectronics Marketer Designer Engineer
    • Automotive Marketer Designer Engineer
    • Yachting Marketer Designer Engineer
    • Smallcompanies inthe company Marketer Engineer Designer
    • Smallcompanies inthe company Marketer Engineer Marketer Engineer Designer Designer Marketer Engineer Designer
    • Smallcompanies inthe company Viable Feasible Desirable
    • Smallcompanies inthe company Multidisciplinary Small team Failure tolerant
    • Let’s move to the yachts.Take care of details.
    • Image credit: John Liland, Luca Troisi
    • Vertical stem vs.Sweeping backstem Image credit: Yaroslov Yakovlev, Luca Troisi
    • Smallcompanies inthe company
    • Smart joints Image credit: Yaroslov Yakovlev, Luca Troisi
    • On board spacemanagement
    • On board spacemanagement
    • Structuralspideframe
    • Structuralspideframe
    • Famliy feelingbased on sidewindows
    • Famliy feelingbased on sidewindows
    • Right choices Desires Needs Skills
    • The yachts are productsYachting is the experiencePeople buy experiences
    • The yachts are part of the story
    • Customerjourney Desire Awareness Repurchase Evaluation Interest Maintenance Research Services Purchase Sailing Delivery Experience
    • Customer Desirejourney Repurchase Individual  needs Company  yacht  range ExisGng  client Shipyard Interest Magazine Brochure Dealers Ads  on  line Maintenance Dealer’s  staff Yacht Marinas Research Boat  show Company  website Yacht  magazine Services AAer  sale  services Partners  services Marinas Purchase Chartering  services Dealer’s  staff Visual  configurator Company  website Yacht Sailing Yacht Delivery Delivery  captain Yacht
    • 5,000,000,000
    • A yacht prospectclient has to do it!
    • Visualconfigurator More and more yachts with sophisticated configurations Brand new customers in new markets New dealers with a small yachting experience
    • Visualconfigurator
    • Visualconfigurator Video
    • Reduce conflicts creating small andmultidisciplinary teams who take the risk to failto push creativityTake care of details to harmonise design,technical and business elementsManage the yachting as an ecosystem,where the yacht is the most important element,but not the only one for succeeding
    • Experientia s.r.l.Torino (HQ)Via Cesare Battisti 1510123 TorinoItaliaT +39 011 812 9687F +39 011 813 4121info@experientia.com Image credits: Turin’s IED Yacht class studentswww.experientia.com and teacher (Luca Troisi).