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Kevin Ryan AllFacebook Expo June 2012
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Kevin Ryan AllFacebook Expo June 2012

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Kevin Ryan, Motivity Marketing, shares the importance Facebook Ads at MediaBistro's AllFacebook Expo on June 29, 2012.

Kevin Ryan, Motivity Marketing, shares the importance Facebook Ads at MediaBistro's AllFacebook Expo on June 29, 2012.

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  • … search does not get left behind…

Kevin Ryan AllFacebook Expo June 2012 Kevin Ryan AllFacebook Expo June 2012 Presentation Transcript

  • Rethink Probable FACEBOOK A DS M AKE M ONEYMOTIVITY MARKETING, INC. 1
  • P OWER IN MOTION  Independent agency, founded April, 2007  Disciplines include search, media & digital strategy  Clients include Fortune 500 brands, agencies  Leadership in the digital marketing industry2 MOTIVITY MARKETING, INC. CONFIDENTIAL
  • W HAT W E D O Today’s Motivity is a group of professionals focused on thought leadership, innovation and exacting tactical execution. + + + Agency Media Public Relations Search Buyer Marketer3 Motivity Marketing, Inc. CONFIDENTIAL View slide
  • R EADING4 MOTIVITY MARKETING, INC. CONFIDENTIAL View slide
  • D ISCUSSION o3 Simple Metrics o3 Simple Rules o3 Simple WTLB5 MOTIVITY MARKETING, INC.
  • S TUPID P EOPLE
  • R ULES 7
  • T HEORY + P RACTICE  What do likes tell us?  How does that differ from real life?8 MOTIVITY MARKETING, INC.
  • S HARING  “Brand” deviates only when practical knowledge intervenes9 MOTIVITY MARKETING, INC.
  • C REATIVE TRANSITIONS Before: Beautiful shot After: Facebook Ad10 MOTIVITY MARKETING, INC.
  • I MPLEMENTATION Multiple Touch Points
  • T HE B AD T HING( IN THE BAD PLACE ) 12
  • M IXED M ESSAGING
  • M IXED M ESSAGING
  • M IXED M ESSAGING
  • S TUPID
  • PARTING S HOTS
  • C OMFORT ?Source: CNN
  • G OOD IDEAS Use, but don’t abuse common sense No metric is an island Don’t surrender brand equity
  • Y OUR W ELCOME ! info@MotivityMarketing.com20 MOTIVITY MARKETING, INC.