Brice Le Blévennec
President
Emakina



Gurus
A Collaborative Knowledge Sharing
Platform
Knowledge Management




      Information is not knowledge

      Albert Einstein

                                     3
The knowledge iceberg




                        4
Attempted solutions

Partial solution                       The good                   The bad
                           ...
What are people
 and corporations
doing on the web?

       Blogs
       Wikis
 Social networking
Social bookmarking
 RSS ...
Blogs

What is?
   A blog is a user-generated website where entries are made in
   journal style and displayed in a revers...
Create your blog in a minute…
                            8
E.g. a personal interest blog
                            9
E.g. B2B blog
           10
E.g. company’s external blog
                          11
Even brand blogs, but…
                    12
E.g. Emakina’s internal blog
                          13
What are people
 and corporations
doing on the web?

       Blogs
       Wikis
 Social networking
Social bookmarking
 RSS ...
Wiki

What is?
   A website that allows the visitors themselves to easily add, remove,
   and otherwise edit and change av...
Enterprise Wiki > Confluence

An enterprise wiki that makes it easy for your team collaborate and
share knowledge. Adding,...
ASP Wiki > JotSpot




                     Thousands of businesses
                     are using JotSpot to
            ...
Business Wiki + Blogs




                              18
                        Visit site
Open Source Wiki > MediaWiki




Visit site




                                            Visit site


                 ...
What are people
 and corporations
doing on the web?

       Blogs
       Wikis
 Social networking
Social bookmarking
 RSS ...
Social networks

What is?
  In reference to new media,
  social networks are the online
  connections and communities
  th...
Social Networks > LinkedIn
                             Company independent address book
                             with...
Social Networks > BizTribe
                             Belgian version but with
                             European sco...
What are people
 and corporations
doing on the web?

       Blogs
       Wikis
 Social networking
Social bookmarking
 RSS ...
Social Bookmarking

What is?
   Social bookmarking sites are a popular way to store, classify, share
   and search links t...
Del.icio.us




              Share your bookmarks with others…
                                             26
Popularity




             27
Shadows




          28
Collaborative Bookmarking
                      Improve search for end users, allow
                      publishers of al...
Digg
Digg is a community-
  based popularity
  website with an
  emphasis on
  technology and
  science articles. It
  com...
Digg > Business Finance
                          Digg is all about user powered
                          content.
      ...
Scoopeo




          E.g. Social “moderated” content (Belgium)
                                                 32
What are people
 and corporations
doing on the web?

       Blogs
       Wikis
 Social networking
Social bookmarking
 RSS ...
RSS

What is?
  RSS (Really Simple Syndication) is a family of web feed formats
  used to publish frequently updated digit...
Client based, web based




                                            News feed can be
                                 ...
Web based newsreader




                       36
Client based RSS newsreader




                              37
Impact on Company




                    38
What Web 2.0 means for you ?




      Social Computing is not a fad. Nor is it something
      that will pass you or your...
Maslow’s Pyramid




                     Fulfilment
                    Actualization

                   Esteem needs
  ...
Maslow’s Pyramid on Internet


                  Featured / ranked in
                    Wikipedia
                    Te...
Technology and Social Factors




                                Src Forester Research Inc.

                            ...
3 tenets of Social Computing




                               Src Forester Research Inc.

                              ...
Top-Down to Bottom-Up Innovation




                                   Src Forester Research Inc.

                      ...
The Economic Value of Web 2.0




                                Src Forester Research Inc.

                            ...
Experience is key




                    Src Forester Research Inc.

                                                 46
Web : Experience is Interface


Today’s interfaces                      Tomorrow’s interfaces
  Applications are complex  ...
Personalization, not customization



Successful effortless                        Focus on usability &
personalization of...
Hors d’oeuvres




       Talent steals, genius borrows

       (Faris Stations)

                                       49
What is Gurus?

A social knowledge platform where you can document, share and
exchange enterprise social knowledge organiz...
Gurus.be > Blog




                  On your blog you record interesting
                  thoughts and posts you want to...
Gurus.be > Files




                   Files are centrally stored and can be
                   associated with any tags ...
Gurus.be > Network




You create a network of friends and
colleagues with whom you interact in
groups and can exchange kn...
Gurus.be > Resources




Feeds are information streams from
other sites. You will often see a link to
an 'RSS' feed while ...
Social computing & Knowledge Management




                       Files
                                       Web
      ...
Social Computing A Strategic Asset

IT will find itself in the crossfire of Social Computing for two
reasons:
 1. they wil...
Virtual departments

Most enterprise technology vendors already have user groups. The
Social Computing fabric will empower...
Does Gurus answer pains?

                                                                          Does Gurus provide a s...
Next Steps

 Discussing the opportunity of a Knowledge
 Management Pilot
  –   What would be the objectives of this pilot?...
Emakina Academy - Gurus -  20070614
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Emakina Academy - Gurus - 20070614

  1. 1. Brice Le Blévennec President Emakina Gurus A Collaborative Knowledge Sharing Platform
  2. 2. Knowledge Management Information is not knowledge Albert Einstein 3
  3. 3. The knowledge iceberg 4
  4. 4. Attempted solutions Partial solution The good The bad Nobody finds Shared directories Everybody can access Messy structure Few can write Central document repository Everybody can read Departmental bottle-neck Shared folders in Outlook, Notes, .. Close at hand Requires IT expertise How to maintain quality Departmental web pages Usually good at launch Many remain passive Email, newsletters You are notified Easily too much New employees have no Newsletters Easy & efficient access to past When employee is gone, Employee initiatives Can be strong katalyst initiative withers Forums Information is archived No quality control Is there a “best-of” solution? 5
  5. 5. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 6
  6. 6. Blogs What is? A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs Popularity: Blog search engine Technorati is currently tracking 66.6 million blogs and doubling every 6 months 7
  7. 7. Create your blog in a minute… 8
  8. 8. E.g. a personal interest blog 9
  9. 9. E.g. B2B blog 10
  10. 10. E.g. company’s external blog 11
  11. 11. Even brand blogs, but… 12
  12. 12. E.g. Emakina’s internal blog 13
  13. 13. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 14
  14. 14. Wiki What is? A website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. Popularity? Wikipedia has six million articles in 250 languages, (1.6 million in English-language edition) 15
  15. 15. Enterprise Wiki > Confluence An enterprise wiki that makes it easy for your team collaborate and share knowledge. Adding, sharing and finding content has never been easier with additional features: – Enterprise security – Simple installation and management – Attractive, user-friendly WYSIWYG interface – Powerful tools for structuring and searching your wiki – … 16 Visit site
  16. 16. ASP Wiki > JotSpot Thousands of businesses are using JotSpot to manage projects, build an intranet, share files and stay in sync with colleagues and customers. 17 Visit site
  17. 17. Business Wiki + Blogs 18 Visit site
  18. 18. Open Source Wiki > MediaWiki Visit site Visit site 19
  19. 19. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 20
  20. 20. Social networks What is? In reference to new media, social networks are the online connections and communities that develop among people and around shared interests. 21
  21. 21. Social Networks > LinkedIn Company independent address book with relations, cvs, endorsements, … Discover if you know person X via person Y-Z and get introduced Build up trust by relying on network of professionals 22 Visit site
  22. 22. Social Networks > BizTribe Belgian version but with European scope 23 Visit site
  23. 23. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 24
  24. 24. Social Bookmarking What is? Social bookmarking sites are a popular way to store, classify, share and search links through the practice of folksonomy techniques on the Internet or Intranet. Other than web page bookmarks, services specialized to a specific subject or format - feeds, books, videos, music, shopping items, map locations, wineries, etc. - can be found. Automatic notification Since the classification and ranking of resources is a continuously evolving process, many social bookmarking services allow users to subscribe to web feeds (see RSS) based on tags, or collection of tag terms. This allows subscribers to become aware of new resources for a given topic, as they are noted, tagged, and classified by other users. 25
  25. 25. Del.icio.us Share your bookmarks with others… 26
  26. 26. Popularity 27
  27. 27. Shadows 28
  28. 28. Collaborative Bookmarking Improve search for end users, allow publishers of all sizes to host search, and enhance search engine marketing for advertisers. 29 Visit site
  29. 29. Digg Digg is a community- based popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non- hierarchical, democratic editorial control. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ. 30
  30. 30. Digg > Business Finance Digg is all about user powered content. Every article on digg is submitted and voted on by the digg community. Share, discover, bookmark, and promote the news that's important to you! 31 Visit site
  31. 31. Scoopeo E.g. Social “moderated” content (Belgium) 32
  32. 32. What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 33
  33. 33. RSS What is? RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Newsreaders Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user. Advantages Do not go out and look for updates, let updates come to you 34
  34. 34. Client based, web based News feed can be News feed can be refurnished via RSS refurnished via RSS RSS Content can be RSS Content can be pushed to modern pushed to modern screensavers screensavers Or simply pushed to Or simply pushed to convenience of customer convenience of customer desktop screen desktop screen 35
  35. 35. Web based newsreader 36
  36. 36. Client based RSS newsreader 37
  37. 37. Impact on Company 38
  38. 38. What Web 2.0 means for you ? Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps. Src Forester Research Inc. 39
  39. 39. Maslow’s Pyramid Fulfilment Actualization Esteem needs Status, recognition Love, Belonging, Social needs Integration, network, circle of friends Safety and Security needs Truth, protection, integrity, … Physiological needs: Act, communicate, interact, exchange, … 40
  40. 40. Maslow’s Pyramid on Internet Featured / ranked in Wikipedia Technorati Fulfilment Slashdot / Digg Show your Expertise Actualization Blogs Communities Esteem needs Forums Status, recognition Social Networks Social bookmarking Groupware Knowledge sharing Love, Belonging, Social needs Anti-Virus Integration, network, circle of friends Hoax Groups Support Forums Technical help Safety and Security needs Messenging Truth, protection, integrity, … Information / Search Online Web Apps Physiological needs: Publishing Act, communicate, interact, exchange, … 41
  41. 41. Technology and Social Factors Src Forester Research Inc. 42
  42. 42. 3 tenets of Social Computing Src Forester Research Inc. 43
  43. 43. Top-Down to Bottom-Up Innovation Src Forester Research Inc. 44
  44. 44. The Economic Value of Web 2.0 Src Forester Research Inc. 45
  45. 45. Experience is key Src Forester Research Inc. 46
  46. 46. Web : Experience is Interface Today’s interfaces Tomorrow’s interfaces Applications are complex Applications should become and require a manual to use straightforward; manuals is for while nodoby reads manuals advanced features anymore Like Google, precompile results Applications are slow and people where possible, use advanced frequently wait 10-20s for a caching techniques and Ajax process to finish or a page to load Well structured dynamic forms, Forms are just a sequential dump mandatory and optional blocks of input fields Business applications and tools should deliver dashboards providing quick Business applications and tools should deliver dashboards providing quick access to key data leading to informed decision making access to key data leading to informed decision making 47
  47. 47. Personalization, not customization Successful effortless Focus on usability & personalization of content personalization – Google search, Adsense, Adwords, – Microsoft Windows Live & Google … Homepage Add bookmarks – Amazon “Customers who bought Aggregate news content this also bought…” Drag&drop – Forrester “Similar interest or related Auto completion topics” 48
  48. 48. Hors d’oeuvres Talent steals, genius borrows (Faris Stations) 49
  49. 49. What is Gurus? A social knowledge platform where you can document, share and exchange enterprise social knowledge organized as: – Posts, comments, articles, … – Files, folders, … – Resources: rss feeds, All content can be tagged, commented, archived, linked and grouped in groups on the fly 50
  50. 50. Gurus.be > Blog On your blog you record interesting thoughts and posts you want to share with your current and future network. Posts are archived can be commented and enriched with files and documents 51
  51. 51. Gurus.be > Files Files are centrally stored and can be associated with any tags you want and shared within any group you participate. The system announces new documents as “activities” to others who subscribe to you or to your work 52
  52. 52. Gurus.be > Network You create a network of friends and colleagues with whom you interact in groups and can exchange knowledge with. “Friendships” enables you to subscribe to other people’s feeds and activity and filter on it. 53
  53. 53. Gurus.be > Resources Feeds are information streams from other sites. You will often see a link to an 'RSS' feed while browsing; enter the link address into the 'add feed' box at the bottom of the page to read that information from within your learning landscape. 54
  54. 54. Social computing & Knowledge Management Files Web Content Employee 1 Employee 3 @ Site 1 @ Site 2 Tags Knowledge Base Product Literature Employee 4 Employee 2 @ Site 2 @ Site 1 Applications 55
  55. 55. Social Computing A Strategic Asset IT will find itself in the crossfire of Social Computing for two reasons: 1. they will need to create new tools to encourage and support employee communities; and 2. they will need to create new tools to attract employees with high Social Computing needs. IT will need to: – Focus on value, not risk – Don’t go too far with corporate oversight – Make Social Computing a recruiting differentiator – Track younger employees Src Forester Research Inc. 56
  56. 56. Virtual departments Most enterprise technology vendors already have user groups. The Social Computing fabric will empower those user groups even more and change vendors value proposition. Create virtual departments that span and enrich existing departments Our advice: – Don’t build your own collaboration tools and technologies – Learn from open source communities – Prepare for custom applications – Give employees the tools they need to express themselves – Catalyze and foster new innovation Src Forester Research Inc. 57
  57. 57. Does Gurus answer pains? Does Gurus provide a solution? Partial solution The good The bad Everybody can Nobody finds Yes, search is a core functionality. Tag-based Shared directories access Messy structure architecture assures meta-structure Central document Few can write Yes, everybody can read and write. Everybody can read repository Departmental bottle-neck Documents are stored and archived Shared folders in Close at hand Requires IT expertise Yes, everybody has a browser Outlook, Notes, .. Departmental web Usually good at How to maintain quality Yes: continuous interaction and notification pages launch Many remain passive allows long term stimulation Yes: filtered feeds based on personal Email, newsletters You are notified Easily too much interests New employees have no Yes: new employees can be up and running in Newsletters Easy & efficient access to past no time with minimal learning curve Can be strong When employee is gone, Yes: social computing is a true stimulant for Employee initiatives katalyst initiative withers all employees Information is Yes: social quality control assures that Forums No quality control archived inappropriate content is instantly removed Gurus: a power platform for knowledge management 58
  58. 58. Next Steps Discussing the opportunity of a Knowledge Management Pilot – What would be the objectives of this pilot? – The targets? How many users? – What type of information should be included? – Intranet or Extranet? Discussing the relevance of a Gurus test 59
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