Doing more with less

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Maryland Library Association presentation. May 2014

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  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • Geek the Library is a community awareness campaign that’s simple and bold—and lots of fun. It gets noticed and gets people talking about libraries. Geek the Library was created by OCLC, a nonprofit library cooperative, and Leo Burnett USA in June 2009 with a grant from the Bill & Melinda Gates Foundation.
  • It is ok to try something without it being perfect - - -
  • Ask one important question -
  • Don’t give up.
  • Doing more with less

    1. 1. Doing More with Less Andrea Berstler, Executive Director Wicomico Public Library Marilyn Pontius, Branch Manager Washington County Free Library MLA/DLA Conference, May 2014
    2. 2. Scholarship from WMRL to attend ARSL Conference
    3. 3. About ARSL • History – 1982 - part of Clarion University – 2007 – First Board meeting – 2008 – First independent Conference – 2013 – First Sold Out Conference
    4. 4. About ARSL ARSL Vision As the premier organization representing rural and small libraries, ARSL recognizes the uniqueness of small and rural libraries and is committed to providing an environment that encourages excellence within this community of practice, supporting their goals of service and speaking on behalf of this important constituency. ARSL Mission The Association for Rural & Small Libraries provides resources and support that empower those in small and rural libraries to deliver excellent service for their communities.
    5. 5. About ARSL • To organize a network of members • To provide opportunities for the continuing education • To provide mechanisms for members to exchange ideas and to meet on a regular basis; • To cultivate the practice of librarianship and to foster a spirit of cooperation • To serve as a source of current information • To partner with other library and non-library groups • To collect and disseminate information and resources that are critical to this network • To advocate for rural and small libraries The eight highlighted leaves in the tree of our logo represent the eight central objectives of our association. In order to grow, thrive and be who our members need us to be, we strive to accomplish these objectives.
    6. 6. Geek the Library  Community awareness campaign developed through a grant from the Bill and Melinda Gates Foundation, administered though OCLC  Highlights the vital role of public libraries  Educates the community about the challenging funding issues many public libraries face  Helps start important local library funding conversations Jenny Powell, Field Marketing Manager, OCLC Geek the Library Campaign
    7. 7. Geek the Library  Campaign phases: Before Launch; Phase 1 Create Awareness; Phase 2 Generate Engagement; Phase 3 Encourage Action  Campaign Management Center Support  Materials, Blog, Webinars, Handouts, Presentations, Samples  Free professional materials  Posters, handouts, T-Shirts, table cloth, bumper stickers, book marks, bags  Must enroll by June 30, 2014 and implement campaign by June 30, 2015
    8. 8. Geek the Library  Before Launch  Marketing plan development  Steakholder bye-in
    9. 9. Geek the Library  Phase 1 Create Awareness  Educate the public to the vocabulary  Launch
    10. 10. Geek the Library  Phase 2 Generate Engagement  Take the message to the community  Involve staff
    11. 11. Geek the Library  Phase 3 Encourage Action  Funding focus  Geek the Library Week
    12. 12. Dazzling Displays Leah Krotz, Director Belleville Public Library Belleville, KS schoollibrarydisplays.blogspot.com
    13. 13. Dazzling Displays Content: Attractive Library Materials Basic Structure Background Signage Props Toolkit: Hammer Tape measure Poster putty Utility knife Scissors Fishline Magnets (hooks and flat)
    14. 14. Tips for Dazzling Displays • Book Bubbles • Book of the Day • Keep an eye out for Props • Change displays to correspond with length of check out dclibrary.org
    15. 15. Makers, Mentors, and More Timothy Owens Senior Program Officer, IMLS Travis Porter Librarian/Branch Manager, Ada Victory Branch, Boise, ID Kieran Hixon Technology & Digital Initiatives Consultant Colorado State Library
    16. 16. Makers, Mentors, and More  Importance of developing creative problem solving skills  Rethink what constitutes Maker spaces and Maker programs
    17. 17. EXCEL at Rearranging Your Library Chris Ripple, Central Kansas Library System, Great Bend, KS
    18. 18. EXCEL at Rearranging Your Library Grocery store model : • Customers enter at front of store • Essential items on the perimeter-require customers to walk through entire store • Large signs tell people what is in isles • Sale items on the end of the isles
    19. 19. EXCEL at Rearranging Your Library • Wide power paths that lead patrons around library (everyone) • Secondary traffic zones (most people) • Tertiary traffic zones (few people) • Merchandizing hot spots – displays everyone will see
    20. 20. EXCEL at Rearranging Your Library Tips • Consider patron comfort • Use large signage for large areas (Adult Fiction, Childrens, etc) • Don’t use Dewey on signs • Put everything you can on wheels for flexibility
    21. 21. The Future is Now Follow the Rules Make the Rules
    22. 22. Innovation is necessary How much time do you spend thinking about your library’s future? How much is 1% of your time? A 35 hour work week is 2100 minutes 1% of 2100 minutes is 21 minutes Is your future worth the investment of 21 minutes a week?
    23. 23. There is no box. . . http://noboxbook.com/blog/
    24. 24. Tasha Turner “No book is ever perfect No piece of art is ever perfect No meal I cook is ever perfect But at some point we have to eat...” Perfection is a myth. . .
    25. 25. Thomas A Edison Many of life's failures are people who did not realize how close they were to success when they gave up.
    26. 26. Join us for the 2014 Conference Tacoma, Washington September 4-6, 2014 Hotel Murano - $99 per night

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