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5 Steps to Creating a Social Media Strategy

by Marilyn Kay on May 28, 2012

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Few small- and medium-sized businesses and only 40% of global brands have social media strategies, preferring to dive in and hope to get and keep fans and followers. But businesses continue to make social media bloopers and are not really using social media effectively because of this ransdom, "campaign" attitude. It takes a strategy to find out where your market is and how best to engage them with social media. It also takes planning and scheduling content; and measuring more then likes to gain and keep fans and followers engaged. This presentation by Marilyn Kay of Triskele Consulting shows five easy steps to create a social media strategy for their business.

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5 Steps to Creating a Social Media Strategy Presentation Transcript

So You Want to Use Social Media to Get More Business Marilyn Kay, Founder and CEO

DON’T PANIC!

“Just dive in,” says Guy Kawasaki.

Holy Kaw! 919,000+ Followers

"Strategy is dead....The more time and moneyyou spend devising strategies, the more timeyou are giving your rivals to start eating yourlunch." Kevin Roberts, CEO of Saatchi & Saatchi

Is Strategy Dead?

Step 1: Listen and Learn

LISTEN UP!Image: FreeDigitalPhotos.net

Know Your Market

What are they thinking?Images: FreeDigitalPhotos.netand Hartswood Films, BBC One.

Where do they hang out?

What do they need? FR ESHCo nte nt Images: FreeDigitalPhotos.net

Step 2: Decide How You Will Use Social Media

WHAT DO YOU WANT?

WHAT DO YOU WANT?• Get more proﬁle

WHAT DO YOU WANT?• Get more proﬁle• Expand your network

WHAT DO YOU WANT?• Get more proﬁle• Expand your network• Get more leads

WHAT DO YOU WANT?• Get more proﬁle• Expand your network• Get more leads• Get more ideas

WHAT DO YOU WANT?• Get more proﬁle• Expand your network• Get more leads• Get more ideas• Reinvent yourself

Step 3: Decide Your Tool/s

Blog

Blogging PROS CONS• Show Your Thought Leadership • Need Regular Content• Demonstrate Your Abilities • Need to Promote Readership• Create more Trafﬁc to Your • Need to Encourage Website Commenting• 97% more Sales Conversions

PROS CONS• Network with Decision Makers • Needs Moderate Effort• Be an Expert • Ads more expensive• Get Known in Search• Promote Your Services• Advance Your CareerImage: FreeDigitalPhotos.net

TwitterPROS CONS• Quick sound bites • Needs lots of care and feeding• Find out what people want • Needs timely responses• Get a lot of ideas • Needs lots of work to get followers• Promote your services• Engage with potential clients

YouTubePROS CONS• More captivating content • May need to learn simple editing• Possibility to go viral • Needs time to produce• Doesn’t take a lot of equipment• Great for SEO

PROS CONS• Drives most trafﬁc to website/ • Need to produce lots of great blog images• No-Brainer• Addictive

PROS CONS• Google will love you • “Virtual Ghost Town”• Great place if you are in • Little engagement technology• Cool, unique features• Promote your services• Promote your website/blog

PROS CONS• Friends already on it • Needs lots of commitment• Great for local businesses • Needs time and resources• Engage with your fans • Zuck likes to mix it up• Promote your products and services• Facebook Ads

Step 4: Plan and Schedule

Image: FreeDigitalPhotos.net

Create a Content Calendar• Weekly• Monthly• Holidays• Special Events

Set Up a Daily Routine

Schedule and Manage Content

Step 5: Measure and Tweak

Measure MORE Than “Likes”Images: FreeDigitalPhotos.net

QUESTIONS?Telephone: 416-461-7968Email: marilyn@triskeleconsulting.comWebsite: http://triskeleconsulting.comLinkedIn: http://ca.linkedin.com/in/marilynkayTwitter: https://twitter.com/#!/triskeleweb