Few small- and medium-sized businesses and only 40% of global brands have social media strategies, preferring to dive in and hope to get and keep fans and followers. But businesses continue to make social media bloopers and are not really using social media effectively because of this ransdom, "campaign" attitude. It takes a strategy to find out where your market is and how best to engage them with social media. It also takes planning and scheduling content; and measuring more then likes to gain and keep fans and followers engaged. This presentation by Marilyn Kay of Triskele Consulting shows five easy steps to create a social media strategy for their business.