Ambassador YOU:using social media to support your brand
The State of Social Media Q1 2012• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5 million unique visitors in October, 2011.• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.• Americans spend more time on Facebook than they do on any other U. S. website.• Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
Why Integrate Social Media?• Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The Tools and How They’re UsedConnect Listen Engage Publish
Listen -- ToolsThe quickest way to monitor content on thesocial Web is to use a feed reader.
Connect• Find people like you, or those who share community interests and expand your network• Read lots of content, follow the communities’ blogs• Learn who makes up your network; who are fans and followers?• Enter contacts regularly into your social networks.
Engage1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent, quality content6. Create meaningful, long-lasting relationships
Engage: Facebook• Use 3rd Party app for ALL promotions.• Use timeline feature to tell the history of your organization.• Post as the page; comment as individuals.• Schedule responsiveness and engagement with brand representatives.• Admins: “Like” partner business pages, donor pages, community pages; tag in posts.
Twitter:an estimated 225 millionusers, generating 65 milliontweets a day and handling over800,000 search queries per day.Wow.
PublishSmall Businesses That Blog Get 55% MoreWebsite Visitors – Tell the story behind the story – Capture search engine results – Share your information in a compelling way – Produce content to share across networks – Create brand loyalty