G AME J AM – S ydney08 Galapagos Serious Game for Serious Business November 2008 Marigo Raftopoulos

The idea Online serious game on sustainability based in a future setting Part of an integrated media strategy

Online serious game on sustainability based in a future setting

Part of an integrated media strategy

The purpose Foster awareness of the diverse & complex business issues across the entire food production value chain

Foster awareness of the diverse & complex business issues across the entire food production value chain

The application Raise knowledge and skills in profitable and sustainable business management through immersive learning

Raise knowledge and skills in profitable and sustainable business management through immersive learning

The process of engagement via a game-based learning tool Strategic learning goals Cognitive engagement Motivation Learning by doing Reflection Comprehension Feedback Coaching & Review

The process of researching & developing a serious game Problem definition Needs analysis Research issues Scope the game or simulation Define strategic learning objectives Define how success is measured Interface Story Variables Architecture Elements Interaction between elements Characteristics of each element customisation

Interface

Story

Variables

Architecture

Elements

Interaction between elements

Characteristics of each element

How game-based learning fits in with traditional strategy tools Business Strategy Game-based learning tools Organisational culture Organisational capability Competencies Engagement Alignment

Game Idea (The Pitch): Galapagos

The year is 2121 And Earth is running out of food and water…

* Climate change * Soil and water degradation * GMO contamination of seed stocks * Food wars, malnutrition, famine * Productive land moved into carbon sequestration to absorb toxic C02 emissions Situation 2121 The Earth’s demise

It’s name is Galapagos There is a recently discovered planet near our solar system that can produce the shortfall in our food production

Nations on Earth will join one of seven co-operatives, and each will have an equal stake on Galapagos All food production must be sustainable All industry must be carbon neutral Only private enterprise will be permitted to invest and trade Trade of land, resources and produce between co-operatives is permitted Rules of the game

Nations on Earth will join one of seven co-operatives, and each will have an equal stake on Galapagos

All food production must be sustainable

All industry must be carbon neutral

Only private enterprise will be permitted to invest and trade

Trade of land, resources and produce between co-operatives is permitted

Game play You are a global food company with business investments across the value chain and in many product categories You need to maintain a reliable supply of quality products entering your value chain to reach your customers You need to win customers, stay ahead of the competition and make a return on investment

You are a global food company with business investments across the value chain and in many product categories

You need to maintain a reliable supply of quality products entering your value chain to reach your customers

You need to win customers, stay ahead of the competition and make a return on investment

Game play And we can’t afford to screw it up… again

Meta learning outcome: Unless you change the rules of the game (aka ‘the system’) you will get the same outcomes every time. MIT~Sloan School of Management on ‘The Beer Game’

Specific learning outcomes Integrated, holistic performance management (value chains) Collaboration & co-operation between players to create win/win outcomes Systems thinking & action ‘ Play out’ potential strategies in safe-fail environment

Integrated, holistic performance management (value chains)

Collaboration & co-operation between players to create win/win outcomes

Systems thinking & action

‘ Play out’ potential strategies in safe-fail environment

Key learning target areas Four key learning (play) areas Orientation (includes 6 specific fields) Management (4 fields) Business strategy (8 fields) Market strategy (6 fields) 5 unique perspectives of each ‘link’ in the chain 110 questions used in the xls survey tool

Four key learning (play) areas

Orientation (includes 6 specific fields)

Management (4 fields)

Business strategy (8 fields)

Market strategy (6 fields)

5 unique perspectives of each ‘link’ in the chain

110 questions used in the xls survey tool

What the outcome looks like in xls:

Target markets Food industry organisations: Producers Food company processors Retailers **Private companies **Government organisations **Education Supply chain & logistics organisations Those exploring a sustainability strategy

Food industry organisations:

Producers

Food company processors

Retailers

**Private companies

**Government organisations

**Education

Supply chain & logistics organisations

Those exploring a sustainability strategy

Possible Integrated media strategy: PhD research Documentary Wiki / blog Serious game Second Life

Thank you! (Questions?) Contact details: Marigo Raftopoulos Director Strategic Essentials Management Consultants Telephone: + 61 3 9563 6597 Mobile/Cell: + 61 (0)412 183 735 Skype: marigo.raftopoulos Twitter: Marigo Raftopoulos Email: [email_address] Web: www.strategicessentials.com.au Blog: http://talesfromthecasbah.blogspot.com/