Gamejam Presentation Galapagos


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This was the very first public presentation of Galapagos the game. It was made at the Sydney GamesJam in November 2008.

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Gamejam Presentation Galapagos

  1. 1. G AME J AM – S ydney08 Galapagos Serious Game for Serious Business November 2008 Marigo Raftopoulos
  2. 2. The idea <ul><li>Online serious game on sustainability based in a future setting </li></ul><ul><li>Part of an integrated media strategy </li></ul>
  3. 3. The purpose <ul><li>Foster awareness of the diverse & complex business issues across the entire food production value chain </li></ul>
  4. 4. The application <ul><li>Raise knowledge and skills in profitable and sustainable business management through immersive learning </li></ul>
  5. 5. The process of engagement via a game-based learning tool Strategic learning goals Cognitive engagement Motivation Learning by doing Reflection Comprehension Feedback Coaching & Review
  6. 6. The process of researching & developing a serious game Problem definition Needs analysis Research issues Scope the game or simulation Define strategic learning objectives Define how success is measured <ul><li>Interface </li></ul><ul><li>Story </li></ul><ul><li>Variables </li></ul><ul><li>Architecture </li></ul><ul><li>Elements </li></ul><ul><li>Interaction between elements </li></ul><ul><li>Characteristics of each element </li></ul>customisation
  7. 7. How game-based learning fits in with traditional strategy tools Business Strategy Game-based learning tools Organisational culture Organisational capability Competencies Engagement Alignment
  8. 8. Game Idea (The Pitch): Galapagos
  9. 9. The year is 2121 And Earth is running out of food and water…
  10. 10. * Climate change * Soil and water degradation * GMO contamination of seed stocks * Food wars, malnutrition, famine * Productive land moved into carbon sequestration to absorb toxic C02 emissions Situation 2121 The Earth’s demise
  11. 11. It’s name is Galapagos There is a recently discovered planet near our solar system that can produce the shortfall in our food production
  12. 12. <ul><li>Nations on Earth will join one of seven co-operatives, and each will have an equal stake on Galapagos </li></ul><ul><li>All food production must be sustainable </li></ul><ul><li>All industry must be carbon neutral </li></ul><ul><li>Only private enterprise will be permitted to invest and trade </li></ul><ul><li>Trade of land, resources and produce between co-operatives is permitted </li></ul>Rules of the game
  13. 13. Game play <ul><li>You are a global food company with business investments across the value chain and in many product categories </li></ul><ul><li>You need to maintain a reliable supply of quality products entering your value chain to reach your customers </li></ul><ul><li>You need to win customers, stay ahead of the competition and make a return on investment </li></ul>
  14. 14. Game play And we can’t afford to screw it up… again
  15. 15. Meta learning outcome: Unless you change the rules of the game (aka ‘the system’) you will get the same outcomes every time. MIT~Sloan School of Management on ‘The Beer Game’
  16. 16. Specific learning outcomes <ul><li>Integrated, holistic performance management (value chains) </li></ul><ul><li>Collaboration & co-operation between players to create win/win outcomes </li></ul><ul><li>Systems thinking & action </li></ul><ul><li>‘ Play out’ potential strategies in safe-fail environment </li></ul>
  17. 17. Key learning target areas <ul><li>Four key learning (play) areas </li></ul><ul><ul><li>Orientation (includes 6 specific fields) </li></ul></ul><ul><ul><li>Management (4 fields) </li></ul></ul><ul><ul><li>Business strategy (8 fields) </li></ul></ul><ul><ul><li>Market strategy (6 fields) </li></ul></ul><ul><li>5 unique perspectives of each ‘link’ in the chain </li></ul><ul><li>110 questions used in the xls survey tool </li></ul>
  18. 18. What the outcome looks like in xls:
  19. 19. Target markets <ul><li>Food industry organisations: </li></ul><ul><ul><li>Producers </li></ul></ul><ul><ul><li>Food company processors </li></ul></ul><ul><ul><li>Retailers </li></ul></ul><ul><ul><li>**Private companies </li></ul></ul><ul><ul><li>**Government organisations </li></ul></ul><ul><ul><li>**Education </li></ul></ul><ul><li>Supply chain & logistics organisations </li></ul><ul><li>Those exploring a sustainability strategy </li></ul>
  20. 20. Possible Integrated media strategy: PhD research Documentary Wiki / blog Serious game Second Life
  21. 21. Thank you! (Questions?) Contact details: Marigo Raftopoulos Director Strategic Essentials Management Consultants Telephone:  + 61 3 9563 6597 Mobile/Cell: + 61 (0)412 183 735 Skype: marigo.raftopoulos Twitter: Marigo Raftopoulos Email: [email_address] Web: Blog: