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Gamejam Presentation Galapagos

Gamejam Presentation Galapagos



This was the very first public presentation of Galapagos the game. It was made at the Sydney GamesJam in November 2008.

This was the very first public presentation of Galapagos the game. It was made at the Sydney GamesJam in November 2008.



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    Gamejam Presentation Galapagos Gamejam Presentation Galapagos Presentation Transcript

    • G AME J AM – S ydney08 Galapagos Serious Game for Serious Business November 2008 Marigo Raftopoulos
    • The idea
      • Online serious game on sustainability based in a future setting
      • Part of an integrated media strategy
    • The purpose
      • Foster awareness of the diverse & complex business issues across the entire food production value chain
    • The application
      • Raise knowledge and skills in profitable and sustainable business management through immersive learning
    • The process of engagement via a game-based learning tool Strategic learning goals Cognitive engagement Motivation Learning by doing Reflection Comprehension Feedback Coaching & Review
    • The process of researching & developing a serious game Problem definition Needs analysis Research issues Scope the game or simulation Define strategic learning objectives Define how success is measured
      • Interface
      • Story
      • Variables
      • Architecture
      • Elements
      • Interaction between elements
      • Characteristics of each element
    • How game-based learning fits in with traditional strategy tools Business Strategy Game-based learning tools Organisational culture Organisational capability Competencies Engagement Alignment
    • Game Idea (The Pitch): Galapagos
    • The year is 2121 And Earth is running out of food and water…
    • * Climate change * Soil and water degradation * GMO contamination of seed stocks * Food wars, malnutrition, famine * Productive land moved into carbon sequestration to absorb toxic C02 emissions Situation 2121 The Earth’s demise
    • It’s name is Galapagos There is a recently discovered planet near our solar system that can produce the shortfall in our food production
      • Nations on Earth will join one of seven co-operatives, and each will have an equal stake on Galapagos
      • All food production must be sustainable
      • All industry must be carbon neutral
      • Only private enterprise will be permitted to invest and trade
      • Trade of land, resources and produce between co-operatives is permitted
      Rules of the game
    • Game play
      • You are a global food company with business investments across the value chain and in many product categories
      • You need to maintain a reliable supply of quality products entering your value chain to reach your customers
      • You need to win customers, stay ahead of the competition and make a return on investment
    • Game play And we can’t afford to screw it up… again
    • Meta learning outcome: Unless you change the rules of the game (aka ‘the system’) you will get the same outcomes every time. MIT~Sloan School of Management on ‘The Beer Game’
    • Specific learning outcomes
      • Integrated, holistic performance management (value chains)
      • Collaboration & co-operation between players to create win/win outcomes
      • Systems thinking & action
      • ‘ Play out’ potential strategies in safe-fail environment
    • Key learning target areas
      • Four key learning (play) areas
        • Orientation (includes 6 specific fields)
        • Management (4 fields)
        • Business strategy (8 fields)
        • Market strategy (6 fields)
      • 5 unique perspectives of each ‘link’ in the chain
      • 110 questions used in the xls survey tool
    • What the outcome looks like in xls:
    • Target markets
      • Food industry organisations:
        • Producers
        • Food company processors
        • Retailers
        • **Private companies
        • **Government organisations
        • **Education
      • Supply chain & logistics organisations
      • Those exploring a sustainability strategy
    • Possible Integrated media strategy: PhD research Documentary Wiki / blog Serious game Second Life
    • Thank you! (Questions?) Contact details: Marigo Raftopoulos Director Strategic Essentials Management Consultants Telephone:  + 61 3 9563 6597 Mobile/Cell: + 61 (0)412 183 735 Skype: marigo.raftopoulos Twitter: Marigo Raftopoulos Email: [email_address] Web:  www.strategicessentials.com.au Blog: http://talesfromthecasbah.blogspot.com/