(Title page)
Galapagos
(add one line synopsis)

The Idea
Doctoral
research
Sustainable, competitive food
chains
Business Sustainability
strategy strategy
Strategic, innovative, Triple bottom line, sustainable
entrepreneurial cities
Engagement?
Better ways to strategize,
learn & communicate
“Next Gen Leaders”

Why Serious Games?
• Fail-safe learning • Explore
environment possibilities
Playfulness Imagination
Simulation Creativity
• Extend • Extend beyond
comprehension bounded reality

Our serious game model
Cognitive
engagement
Reflection
Strategic Motivation Feedback/ Learning
learning goals Results Outcomes
Comprehension
Learning by
doing
Sources: Clark Aldrich, Marc Prensky on game-based learning

Pedagogy
• Learning through game play, user
experience and player engagement
• Target audience: Ages 12 and up
(potential business applications)
• Raise awareness and knowledge of
threat to our food supplies due to
unsustainable business and
environmental practices
• Inform consumer decision making on
purchasing and consumption decisions
• Engage in public policy debate and
development

The pitch
• By 2121 our planet is
struggling to feed
itself and our survival
depends on the
colonization and
resource
management of the
nearby planet of
Galapagos…

Imagine….
• ‘Jurassic Park’
• Meets ‘Railroad
Tycoon’
• Via ‘Civilization’
• Meets Al Gore’s
‘Inconvenient Truth’

GAMEPLAY: Example - Jurassic Park

GAMEPLAY: Example – Railroad Tycoon

User Experience
• Goal:
– Sustainability
• Method:
– Resource
management
• Experience:
– Point, click, play

Player Success
• Keep triple-bottom line
scorecard balanced
– Economic
– Environmental
– Social
• Build a
successful, sustainable and
profitable business empire
– And keep your job as the
CEO
• Save the planet

Player Failure
• Economic: bankruptcy,
looting, crime
• Environment: Droughts,
floods, bushfires, cyclones
• Social: Riots, protests,
malnutrition
• You’re fired!!

Scalability
• Core game play
• Number of missions
• Type of media for in-game
info
• Depth of story

Player engagement
• Artistic expression
• Creative pleasure,
satisfaction
• Fun through empire
building, sandbox
• Integration of video

Game development
• Blue Tongue Jurassic
Park Game – one of the
most successful
simulation games
• Game engine for
Galapagos to be
determined
– Variety of options
available
– Driven by game play &
budget

The team
• Concept Design & Executive Producer:
Marigo Raftopoulos, Strategic|Games|Lab
• Game Design: Joe Velikovsky& Chris Mosely
• Game Development: Chris Mosely, RedtribeGame
Studios
• Subject matter consultant: Marcus Gibson