The Benefits of Amplified Events

UKOLN is supported by: www.bath.ac.uk This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence This excludes images The Benefits of Amplified Events University of Bath Green Impact seminar series, Thursday 17th November 2011 Marieke Guy and Brian Kelly, UKOLN

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UKOLN is a centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities
Library and cataloguing background
Located here at the University of Bath
Funded by JISC to advise UK HE and FE communities
Also project funding, including EU funding
Many areas of work including metadata, repositories, dissemination activities (Ariadne), eScience, research information management, JISC Observatory etc.
Big involvement in Digital Curation Centre
Who are UKOLN?

I’ve been at UKOLN for 11 years
Worked on a mixed bag of projects and core work mainly in the Web area
These include JISC PoWR, Good APIs, ePrints UK, QA Focus, NOF-digitise etc.
Who am I?
Currently working on IMPACT, Greening Events and as an institutional support officer for the DCC
Chair of Institutional Web Management Workshop
Have worked as a remote worker for 4 years, UKOLN’s remote worker champion
Interested in green issues and event amplification

Who Else is Involved Today?
Brian Kelly
Brian is the National Web adviser to UK HE sector at UKOLN
He has experience of amplified events and will providing video input
Julian Prior
Julian is the e-Learning Development Officer, Division for Lifelong Learning at the University of Bath
Marie Salter
Marie is the e-Developments Manager, Division for Lifelong Learning at the University of Bath
Julian and Marie will be providing a live video stream of the seminar using the Adobe Connect service

Introduce the concept of amplified events
Consider why you would want to amplify an event and the benefits of doing so
Think about how you can:
Be a consumer of amplified events (locally and remotely)
Be a provider of amplified content (take a look at some of the tools that are out there)
Share UKOLN’s experiences, offer tips
Ask you to share your tools, experiences and tips
Ask you to have a think about challenges and opportunities
Happy to be flexible with time spent on areas of programme
Today’s Seminar…

What are Amplified Events?

Constraints of Space & Time
Amplified events can be regarded as a way of avoiding the constraints of space and time!
Adventures in Time and space

How can we improve our understanding & recollection of events?

Event learnings People at event People elsewhere Now Later The Learning from an Event…

An Introduction to Amplified Events Brian Kelly Introducing Amplified Events in a YouTube Video

Use of networked technologies to amplifying the event beyond the physical location
Pattern of behaviours rather than a prescriptive term
It is possible to carry out:
Amplification within an event
Amplification outwards during an event
Amplification after an event
Concept of face-to-face events, online events and hybrid events
Defining an Amplified Event

Term coined by Lorcan Dempsey, OCLC (and former UKOLN director) in a blog post on 25 July 2007
Coining the Phrase

Doing more with less – resource implications £££
Can share your outputs with a much wider group of people
Can reuse outputs
Better impact, better value – e.g REF – now 20%
Environmental reasons
Good to get experience and knowledge of technologies
Puts your department in a good position if you are seen to be at the front when it comes to understanding these technologies
Why Amplify?

Project funded by JISC Greening ICT Programme http://greeningevents.ilrt.bris.ac.uk/
First stage produced Green Event Guidelines document and the Rethinking Events report – rethinking why, where, how, what, when and who
Second stage work carried out by ILRT, University of Bristol, and UKOLN
One area for consideration is the Changing Shape of Events
UKOLN creating a toolkit for event organisers – a best practice guide for event organisers.
This will consider the questions you will need the answers for to enable you to amplify an event
Greening Events II #jiscge2

Providing an Amplified Event Service Created by Brian Kelly, UK Web Focus blog

How to Consume an Amplified Event

Participating in Amplified Events Brian Kelly on Participating in Amplified Events in a Bambuser Video

1. By Participating… #jiscres11 in Mediasite

The best way to understand an amplified event is to participate in one
JISC has a commitment to amplification and offers guidance for online participants
Can often register for events and receive email reminders
Join the online community (e.g. Linked in, wiki etc.)
Find out what you can in advance (e.g. timings, programme etc.)
Share your thoughts on the event (e.g. blog afterwards)
1. By Participating…

Many events are livestreamed
Will often need to ensure you have the right software on your PC – check in advance
Be helpful - Offer feedback on the image and sound quality, say if you are having problems
Try it on your mobile?
Watch videos after the event
2. By Watching…

Sign up for a Twitter account
Follow @eventamplifier to get heads up on events
Follow the live commentary (e.g. @jisclive) and the event hashtag (e.g. #jisc11) – use a desktop application (e.g. Tweetdeck)
Often there are Twitter groups of attendees (e.g. @JISCEvents/remote)
Geotag tweets
Introduce yourself
If you are at the event why not meet up with fellow tweeters
3. By Tweeting…

Your tweets are available for all to see
Respect others when commenting
Respect those in your office (i.e. wear headphones)
Avoid the quiet area if at event
You don’t need to ‘suffer in silence’ – JISC policy
“ The event cannot be amplified without your voices.”
Feedback is essential to event organisers
You can dip in and out, but to get the full experience you may need to turn off distractions
You could schedule the event like any other in your calendar
You could watch the event with others in a ‘hub’
3. By Being Aware That… Share AUP Accept help Time out

“ One advantage of remote attendance is that key lessons learned are not diluted by travel home. You are right there in your seat of power ready to implement changes. However getting uninterrupted time is very difficult. Perhaps you could set up regional hubs and connect nodes together .”
“ Personally after 5 yrs or so in HE I have conference burnout, so remote suits me well.”
Some Comments from IWMW

Being a Speaker at an Amplified Event Brian Kelly on Being a speaker at an Amplified event in a Bambuser Video

How to Provide an Amplified Event

1. By Videoing It… http://www.flickr.com/photos/lisibo/2627964571/

Flip Camera, camera phone – short ‘vox pox’ videos
Vimeo
YouTube
Bliptv
Twitcam
Editing - VideoSpin
1. By Videoing it…

Livestream
Livestream for Facebook
Bambuser
Qik
justin.tv
Ustream
Adobe Connect
Mediasite
2. By Streaming It…

3. By Podcasting It… http://www.flickr.com/photos/joshb/22423994/

Audioboo
iPadio
Internet Archive
PodOmatic
Audacity
3. By Podcasting It…

4. By Snapping It… http://www.flickr.com/photos/cdnphoto/2837345680/

Phone cameras
Flickr
Flickr badges
Have an account e.g. UKOLN account and pool
Picasa
Photos of people, outputs and technology in action
Tag it…
4. By Snapping It…

4. By Snapping It…

Slideshare
Slidecast (slides + podcast/audio)
Slideshare groups
Authorstream – present live
Posters - Scribd
5. By Sliding It…

5. By Sliding It…

#Hashtags
Twitter, Tweetdeck, Twitterific, Twitpic
Twitterfall, Hootsuite
Summarizr
iTitle
CritterVRE
Promotion
Twapper Keeper
6. By Tweeting It…

6. By Tweeting It…

7. By Blogging It…

Coverit Live
Live Blogging Wordpress plugin
Trip reports
Departmental blogs
Guest blog posts
7. By Blogging It…

Blackboard Collaborate (formerly Elluminate)
BigBlueButton
Gotowebinar
Panopto
Adobe Connect
8. By ‘Webinaring’ It…

8. By ‘Webinaring’ It…

Netvibes
Prototype
Storify
Livebinders
Lanyrd
Slideshare presentation pack
RSS Feeds
9. By Collating It…

9. By Collating It… Eduserv Symposium

Email lists, tweet, stick it on your blog and Web page
Email dig-lib
Facebook
Crowd Vine
Twitter Archiving
Preserving other resources – PoWR
Closing down event blogs
Evaluation
Metrics
10. By Sharing and Archiving It…

Amplified Event Challenges

What challenges does amplifying an event present?
How can you counteract these challenges?
Activity

Time/resources
Quality/cost – getting the balance
Copyright/IPR
Ownership
Permissions - Creative commons
Technology problems
Having usable accounts
Measuring impact and engagement
Anything else?
Issues/Challenges

Test the water – feeling the vibe!
Trial runs, try out new things, but have a back up plan!
Get support on the other side – COMMUNICATION!
Flipping the conference/lecture idea on its head (Flip-thinking)
The audience come first, not the technology
Visibility of the event amplifier
More online experience – online programme and ‘back stage access’
There are always lessons to be learnt – why not share them
A Few Final Thoughts….

What might you do differently having attended this seminar?
Questions, Thoughts, Actions

All urls at: http://www.delicious.com/mariekeguy/amplified
All slides at: http://www.ukoln.ac.uk/web-focus/events/seminars/greening-events-201111/
Will blog about event at: http://remoteworker.wordpress.com/
Thanks!!!
Today’s Resources

http://remoteworker.wordpress.com	534
http://www.ukoln.ac.uk	38
http://lucy.bath.ac.uk	24
http://webcache.googleusercontent.com	2

The Benefits of Amplified Events

by Marieke Guy

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