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Tvoy Dom, a Russian retailer, was seeing an increase in American and European retailers moving into their markets and came to Big Red Rooster for help in improving their stores. BRR provided design concepts and guidelines for key departments for their largest Moscow store. At nearly 750,000 square feet, the Vegas Mall Tvoy Dom store was a challenge as some departments are the size of many Western big box stores.
Six key departments were selected and specific design elements developed for each including fixture types, graphics, and materials. Working with the Tvoy Dom staff we then established basic concepts of merchandise presentation, communication usage, and fixture placement. This document is an edited version of the package provided to the clients for use in training their communications and in-store staff.
A critical factor in the success of this project was formatting the information in a way that was visually simple to understand, and provide written information that both explained the theory and execution of various display and merchandising techniques.