True Value Home and Hardware

  • 134 views
Uploaded on

True Value came to Big Red Rooster for a concept store that might upgrade or replace their existing stores. This store was envisioned as a place for home owners to go for decorating and maintenance …

True Value came to Big Red Rooster for a concept store that might upgrade or replace their existing stores. This store was envisioned as a place for home owners to go for decorating and maintenance needs.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
134
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 0BIG RED ROOSTERStore of the Future Concept Design
  • 2. 1BIG RED ROOSTERStore of the Future Concept DesignStore of the Future–Project ObjectivesThe objectives of this program are to:• Offer members a high performing, cost effective, retail alternative.• Attract new members to True Value and appeal to past members whohave left the current program.• Develop a concept that is “box proof.”• Fill a void in the marketplace for a neighborhood hardware store that offersservice, core hardware assortments for light DIY projects, and specialty productsand services that inspire customers to return time and time again.
  • 3. 2BIG RED ROOSTERStore of the Future Concept DesignMerchandising StrategyWe have identified the following departments as core offers within the Store of the Future.
  • 4. 3BIG RED ROOSTERStore of the Future Concept DesignPlanning
  • 5. 4BIG RED ROOSTERStore of the Future Concept DesignPlanning
  • 6. 5BIG RED ROOSTERStore of the Future Concept DesignPlanning
  • 7. 6BIG RED ROOSTERStore of the Future Concept DesignFixturesBasic wall and floor fixtures• Raw coated steel frames• Natural MDF panels• Wire grid panels• Top stock rack systems• Wide span storage
  • 8. 7BIG RED ROOSTERStore of the Future Concept DesignFixtures
  • 9. 8BIG RED ROOSTERStore of the Future Concept DesignFixtures
  • 10. 9BIG RED ROOSTERStore of the Future Concept DesignThe tone of voice starts to dimensionalize the new retail concept. It is the starting point for theconcept exploration and will continue to evolve as we go through the creative process.Design – Tone of Voice
  • 11. 10BIG RED ROOSTERStore of the Future Concept DesignDesign - Exterior
  • 12. 11BIG RED ROOSTERStore of the Future Concept DesignDesign - Color and Materials
  • 13. 12BIG RED ROOSTERStore of the Future Concept DesignDesign - Retail Identity
  • 14. 13BIG RED ROOSTERStore of the Future Concept DesignDesign - Cash Wrap and Promotional Area
  • 15. 14BIG RED ROOSTERStore of the Future Concept DesignDesign - Promotional Graphics
  • 16. 15BIG RED ROOSTERStore of the Future Concept DesignDesign - Institutional Graphics
  • 17. 16BIG RED ROOSTERStore of the Future Concept DesignDesign - Staff Apparel and Shopping Bags
  • 18. 17BIG RED ROOSTERStore of the Future Concept DesignDesign - Paint
  • 19. 18BIG RED ROOSTERStore of the Future Concept DesignDesign - Interior Details
  • 20. 19BIG RED ROOSTERStore of the Future Concept DesignDesign - Interior Details
  • 21. 20BIG RED ROOSTERStore of the Future Concept DesignDesign - Hardware and Service Focal
  • 22. 21BIG RED ROOSTERStore of the Future Concept DesignDesign - Department and End Cap Graphics
  • 23. 22BIG RED ROOSTERStore of the Future Concept DesignDesign - End Cap and Feature Graphics
  • 24. 23BIG RED ROOSTERStore of the Future Concept DesignDesign - Service Focal Graphics
  • 25. 24BIG RED ROOSTERStore of the Future Concept DesignDesign - Service Focal Graphics
  • 26. 25BIG RED ROOSTERStore of the Future Concept DesignDesign - The Workshop
  • 27. 26BIG RED ROOSTERStore of the Future Concept DesignDesign - Department and End Cap Signs
  • 28. 27BIG RED ROOSTERStore of the Future Concept DesignDesign - End Cap and Feature Graphics
  • 29. 28BIG RED ROOSTERStore of the Future Concept DesignDesign - Garage & Storage
  • 30. 29BIG RED ROOSTERStore of the Future Concept DesignDesign - Home & Garden
  • 31. 30BIG RED ROOSTERStore of the Future Concept DesignDesign - Department and End Cap Signs
  • 32. 31BIG RED ROOSTERStore of the Future Concept DesignDesign - End Cap and Feature Graphics
  • 33. 32BIG RED ROOSTERStore of the Future Concept DesignDesign - “How To” Graphics
  • 34. 33BIG RED ROOSTERStore of the Future Concept Design• Concept approval• Design development• Scorecard development and on-going market screening• Project development schedule (True Value Team)- Project staffing- Product sourcing- Prototyping- Test market implementation- Consumer testing- Launch• Program development for existing co-opNext Steps
  • 35. 34BIG RED ROOSTERStore of the Future Concept Design• Program development for the existing co-opStep #1:Step #2:Step #3:.Next Steps
  • 36. 35BIG RED ROOSTERStore of the Future Concept DesignThank You