It’s 2017 – do you know which trends will reshape social media this year and give you a leg-up on the competition? To download the study in full follow the link: http://www.kantarmedia.com/global/thinking-and-resources/latest-thinking/social-media-trends-2017

1. SOCIAL MEDIA
TRENDS 2017

2. 2
Snap & Facebook: Just try to live
without them
Big Brands are Shedding the “Social”
and Elevating their game

3. Snapchat’s strategy is representative of a
growing trend as networks ditch their “social” tag

4. 4
Acquisitions : Building Huge Conglomerates

5. 5
Ride the wave of “Super reality”
Connecting people to the flow of the
ambient web

6. 6
© Facebook 10 year Roadmap

7. 7
Facebook plans to teleport you by 2025
@MarieDOLLE @Kantar_Media

8. 8
Marck Zuckerberg’s Annual Challenge
Jasper – by Morgan Freeman
IRON MAN

9. Facebook is creating an ambient web

10. In the long run, I think we will evolve
in computing from a mobile-first
to an AI first world.
- Sundar Pichai PDG de Google

11. 11
Content Distribution
becomes the life of the party
Pushy narratives are out.
Engaging Experiences are IN.

12. Over 80% of Buzzfeed’s
reach exists beyond the
bounds of their website

13. 13
Before

14. 14
After

15. 15
Distributed Content : New Narrative forms!
@MarieDOLLE @Kantar_Media
Conversational Journalism NewsGame Journalism
« Snap Journalisme »
Citizen Journalism
Immersive Journalism
Drone Journalism

16. 16

17. 17
Chatbots have ARRIVED … but
they’re not alone
Shedding light on “Dark Social”
@MarieDOLLE @Kantar_Media

18. A growing Market

19. 19
Brand Opportunities
Messaging Apps
Bot « News »
News/Sport/ Finance
Techrunch, CNN, Quartz, Washington Post,
Wall Street Journal, The Score, NBA
Bot « Gaming »
Jeux / Gaming :
Mypokerbot
Critiques de film:
Tiffbot
Bots Personnages:
Call of duty, Insidious 3
Bot « service »
Virtual assistant:
Spring Bot, Radisson Blu,
Client service:
Louis Vuitton, Everlane, Hotels Hyatt,
Booking.com, Starwoods
Weather :
Yahoo
Taxi :
Uber
Learning :
Duolingo
health :
DoctoSante, HealthTap, Smart Alfred
Bank :
Bank of America
Bot « Shopping »
E-commerce:
1-800-flowers, H&M, Sephora
food:
Pizza Hut, Domino’s

20. JOIN THE SQUAD
Be the first in the know in
your city.
Get up close to the best players in the
world and wear the latest adidas gear
before anyone else. All the latest news
and hottest invites direct to your phone.
Have you got what it takes to be fastest?
Sign up for the Tango Squad
#TangoSquad
#FirstNeverFollows

21. 21
Q&A sheds its shackles and dives
into deep engagement
Celebs & Influencers at
your service

22. 22
Fenda & Wang Sicong
China’s newest viral app pays users to ask celebrities gossip questions

23. 23
Influencer Programs – trendy
gamble or wise investment?
Finding the right friend in
the trust economy

24. 24
Influence Marketing is the next big thing

25. 25
The rise of Influencer arketing Schools

26. 26
Tous Sous influence…
In GB 35% of the population
are « Advisers »
Source TGI Kantar Media

27. 27
Welcome to the “Trust Economy”

28. 28
Exemple : série Black Mirror
"What's your rating"

29. 29
Content. Chatter. Connection
Social media enters the live
streaming space
@MarieDOLLE @Kantar_Media

30. 30
Du second écran au premier écran…

31. 31
Speak Up!
Personal Assistants are
driving conversational “answer
engines”

32. 32
Facebook vs Google ?

33. Facebook aims to provide a research and
question-and-answer service that will
outperform any other search engine

34. 34
Social Commerce – Can yesterday’s
goat become tomorrow’s gold?
Pinterest stakes its claim to the throne

35. 35
Time Spent on Platforms
Pinterest :
14 minutes per day
Facebook :
40 minutes per day

36. 36
How Pinterest is cracking the social commerce code

37. 37
Meet Facebook Workplace…
your new coworker
Social Tools square-off for control
of your office

38. 38
A growing market…

39. a revolution in the way we
effectively chatter at work

40. 40
Technology is a Tool, not a Learning Outcome
Don’t get blinded!

41. 41
Additional Resources
View the video on youtubeDonwnload the study in full
http://www.kantarmedia.com

42. 42
Q/R

43. About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they
need to make informed decisions on all aspects of media measurement, monitoring and
selection. Part of Kantar, the data investment management arm of WPP, Kantar Media
provides the most comprehensive and accurate intelligence on media consumption,
performance and value.
For further information, please visit us at www.kantarmedia.com