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PPt explaining the uprising of the Hipster Entrepreneur

PPt explaining the uprising of the Hipster Entrepreneur

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Hipster.final Hipster.final Presentation Transcript

    • The Hipster Entrepreneur
    • Marice Cumber
    • They've only been in operation for a year and they're giving back 15% of their profits to charity... WTF, are you kidding me? Are they hipster entrepreneurs or something?
    • Quote from Tony Hsieh: via Urban Dictionary / Hipster Entrepreneur
  • Let’s just rewind a bit….. http://ladomna.blogspot.com/2010/07/inspiration-hippies-of-60s.html
  • “ Inspirational Ice – cream” NYT http://www.hippyshopper.com/2010/02/ben_jerrys_to_g.html
  • http://www.ogilvy.co.uk/blog/unilever-awards-its-global-corporate-brand-and-sustainability-account-to-ogilvy-mather/
  • But the story still resonated
    • Being outside of the system
    • Independence
    • Doing it their own way
    • Innovation and creativity
    • The non-corporate / give something back
    • The alternative
    • Aren’t Ben and Jerry the original hipster entrepreneurs?
  • Technology and the entrepreneur
    • Access and entry to market
    • Building reputation
    • Power base
    • Expand customer base /network driven
    • Rationalise their business model
    • Compete
    • Disrupt, risk and create a counter culture to the business norm.
    • Lawrence, J.E., (2009), “The Utilization of E-Commerce by Small to Medium-sized Enterprises:
    • A U K Perspective”, IADIS International Conference Information Systems, Barcelona, Spain
    • The outsider now on the inside
    • Innovation and creativity on the inside of business
    • Challenging the norm
    • Changing the culture
    • Sense of autonomy
    • A new type of entrepreneur is emerging
  • And what about the hipster element?
    • Creating new business models working with product and purpose and profit.
    • Doing good work with belief / integrity in their own work
    • Feel good about their work and how they make money.
    • Alternative, Autonomy, Authenticity
    • Disruptive
    • Community minded - Open, sharing, collaborative
    • This is business that cares, on the side of the customer / community rather than just driven by commercial advantage.
    • http://dvlplife.com/2011/11/defending-the-hipster/
  • All of a sudden we are dealing with a different attitude to commerce.
    • The small business is the idealized social form of our time. Our culture hero is not the artist or reformer, not the saint or scientist, but the entrepreneur. (Think of Steve Jobs, our new deity.) Autonomy, adventure, imagination: entrepreneurship comprehends all this and more for us. The characteristic art form of our age may be the business plan.
    • Generation Sell: WILLIAM DERESIEWICZ: New York Times: November 12, 2011
  • A new business language
    • Co-creation
    • Crowd funding
    • Crowd sourcing
    • Collaboration
    • Social impact
    • Social good
    • And money
  • Meet Marco and Becky http://profmarketing.wordpress.com/ http://whomadeyourpants.co.uk/allaboutus/committee.php
  •  
  • The Hipster Entrepreneur
    • Security and Stability is out, Sustainability is in
    • Makes, creates and sells.
    • Embraces and expresses themselves and identity through business
    • Is resource efficient (collaboration, technology and community / network)
    • Passionate and idealistic (NFP, Soc. Ent, CIC)
    • Has ethos of “good”
    • Independent and innovative
    • http://lamiki.com/2011/11/sunday-serial-how-to-be-a-hipster/
    • http://techcrunch.com/2011/11/14/generation-make/
    • http://www.geekwire.com/2011/youre-selling-yourself-and-thats-ok
    • http://dvlplife.com/2011/11/defending-the-hipster/
    • http://www.nytimes.com/2011/11/13/opinion/sunday/the-entrepreneurial-generation.html?_r=1&pagewanted=all
    • www.delicious.com/MariceCumber
    • Slideshare/MariceCumber