All of a sudden we are dealing with a different attitude to commerce.
The small business is the idealized social form of our time. Our culture hero is not the artist or reformer, not the saint or scientist, but the entrepreneur. (Think of Steve Jobs, our new deity.) Autonomy, adventure, imagination: entrepreneurship comprehends all this and more for us. The characteristic art form of our age may be the business plan.
Generation Sell: WILLIAM DERESIEWICZ: New York Times: November 12, 2011