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Micro Communication and Social Media 10.12.11
 

Micro Communication and Social Media 10.12.11

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  • Why you might use Social MediaAlso: Maintaining network contact information (i.e. Family, friends, colleagues)
  • Listening (5 minutes) – You cannot not fully determine what your content will be until you know what conversations are already taking place. We listen before developing strategy and once a campaign is launched listening and sharing content go hand in hand, informing one another.Themes – What are people saying about you?Frequency – How often are the saying it?Timing – When are they saying it?Amplification – Who is talking about you and how influential are they?

Micro Communication and Social Media 10.12.11 Micro Communication and Social Media 10.12.11 Presentation Transcript

  • Micro Communication & Social Media
  • The Landscape
  • Prevalence of (New) Social Media
  • Microblogging
    Blogging in short form.
    Twitter
    Tumblr
    FriendFeed
    Ping.fm
    Brightkite
    Plurk
    Identi.ca
    Google+
    Facebook Status
  • Twitter Users
    Source: The Growth of Social Media: An Infographic
  • To Tweet or Not To Tweet?
  • Social Media & You
    Why might you want to use Social Media?
    Job searching
    Source: The Growth of Social Media: An Infographic
  • Social Media & You
    Personal Use
    Sharing expertise, establishing a presence in your field, and curating a body of work.
    Establishing an effective social media presence takes time, requires a strategy, and needs regular management.
    Whether or not you choose to establish your own presence, your involvement may be unavoidable from a business perspective.
  • Source: The Growth of Social Media: An Infographic
  • Why are companies using social media?
  • Business Functions of Social Media
    Information
    Macy’s https://twitter.com/#!/Macys
    Social CRM
    Volvo Facebook Example
    Power of WOMM
    Investor Relations
    $TICKER tag introduced in 2009
    Investors and Traders share tips, ideas and news
    Companies share updates (e.g. Shareholder Meetings)
  • Business Functions of Social Media
    Campaigns
    Jell-O Example http://www.jellopuddingface.com/
    I Spy Levis
    Market Research
    Listening
    Organizational Communication
    Faster than email
    Promotes collaboration
  • Listening
    Starting point and ongoing activity
    Themes
    Frequency
    Timing
    Amplification
  • Strategy
    Audience
    Who are you trying to engage?
    Platform
    What channel is your audience tuned in to?
    Content
    What are your social media goals?
    Management
    Who is your social media manager
  • Execution
    Now you write something because you listened and you know
    Channels: Where are you going to start?
    Tone: Casual or formal?
    Content types
    Remember the importance of
    Conciseness: Less than 140 characters
    Authenticity: Show some personality
    Relevance: Stay true to yourself/ your brand
    Balance: Don’t be a pusher!
    Always listen!!!