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DESIGN THINKING
INSPIRING COMMUNITIES
Future
Library
Unconference
2013
TODAYS MENU
(What we’ll talk about)
Topic No. 1

Topic No. 2

INTRODUCING
TODAYS MENU
DESIGN THINKING
AARHUS PUBLIC
(What we’ll talk about)
LIBRARIES
WHO ARE
...
Fact No. 1
WE ARE A PUBLIC LIBRARY
(+18 BRANCHES)
SITUATED IN THE MIDDLE
OF DENMARK
Fact No. 2
WORKING TOWARDS
MAKING THE BEST
POSSIBLE LIBRARY
FOR THE CITIZENS
OF AARHUS
NIVEAU 2
Fact No. 3

7

va
ore
c

ues
l

THE CITIZEN AS KEY FACTOR
LIFELONG LEARNING & COMMUNITY
DIVERSITY, COOPERATION & NETWORK
C...
Fact No. 4
WE WORK WITH IDEO AND
CHICAGO PUBLIC LIBRARIES
ON CREATING A TOOLKIT
FOR INNOVATION IN
PUBLIC LIBRARIES
Fact No. 5
WE’RE WORKING WITH
DESIGNTHINKING GUIDED BY
IDEO ON A SERIES OF
EXPERIMENTS FOR: PLAY,
CHILDREN & FAMILIES,
IT ...
Fact No. 6
WE’RE GROUNDING OUR
RESEARCH IN OUR USERS
AND WHAT THEY FIND
DESIRABLE
WE BUILD EMPATHY
THROUGH INTERVIEWS
& OB...
Fact No. 7

	

WE ARE MAKING A
LIBRARY FOR PEOPLE
- SO WE START WITH
PEOPLE
THE DESIGNPROCESS
THE DESIGN PROCESS
1. DISCOVERY

2. INTERPRETATION

3. IDEATION

4. EXPERIMENTATION

5. EVOLUTION

I hav...
THE DESIGN PROCESS
IN 60 MINUTES (!)

SOURCE OF METHOD AND INSPIRATION: IDEO
THE DESIGNPROCESS
THE DESIGN PROCESS
1. DISCOVERY

2. INTERPRETATION

3. IDEATION

4. EXPERIMENTATION

5. EVOLUTION

I hav...
THE DESIGNPROCESS
THE DESIGN PROCESS
1. DISCOVERY

2. INTERPRETATION

FRAMING THE PROBLEM:
MORE POSSIBILITIES

3. IDEATION...
Phase 1:

DISCOVERY
How might libraries set
the stage for volunteer
initiatives?

How can libraries foster
great civic engagement
amongst visi...
TODAY’S DESIGN CHALLENGE:
HOW MIGHT WE
SUPPORT AND
TODAY’S DESIGN CHALLENGE:
INSPIRE YOUTHS
TO HELP BUILD
COMMUNITIES?
Take one minute

GRAB A POST-IT AND
WRITE THE FIRST IDEA
THAT COMES TO MIND
Other thought starters:

CREATIVITY, PLAY, (DIGITAL) LITERACY,
MAKER SPACES, CROWD SOURCING,
UPCYCLING, SUSTAINABILITY,
SH...
IN DESIGN RESEARCH, TRY TO DO THIS:
Topic No. 1

Topic No. 2

Topic No. 3

DON’T ASK/
OBSERVE

DESIGN FOR
BEHAVIOR

DEEP E...
Don’t Ask
SURVEYS AND FOCUS
GROUPS ARE GREAT
TOOLS FOR VALIDATION,
BUT IT TAKES FIELD
WORK TO GAIN
TRUE INSIGHT
Don’t Ask
SEGMENTATION AND
DEMOGRAPHICS MAY
IDENTIFY MARKETS,
BUT BEHAVIORS TELL
US WHAT TO DO.
Deep Empathy

DESIGNING MEANINGFUL
SOLUTIONS STARTS WITH DEEP
EMPATHY FOR THEIR NEEDS,
HOPES, AND ASPIRATIONS
FOR THE FUTU...
SOURCE: IDEO
DISCOVERY

STEP 1:

STEP 2:

STEP 3:

OPEN UP YOUR
INSPIRATION
PACKETS

EACH TAKE ONE
STORY CARD AND
READ THROUGH IT

REFL...
Phase 2:

INTERPRETATION
LET’S LOOK BACK AT OUR
DESIGN CHALLENGE
HOW MIGHT WE
SUPPORT AND
LET’S LOOK BACK AT OUR
INSPIRE YOUTHS
DESIGN CHALLENGE
TO HELP BUILD
COMMUNITIES?
TO INTERPRET OUR STORIES, WE’LL
FOCUS ON 1. INSIGHTS, 2. THEMES, AND
3. ‘HOW MIGHT WE’ QUESTIONS
J U N E 17, 2 013 / N E X...
Insights

CAPTURE ON POST-ITS:
WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?
WHAT DID THIS PERSON CARE ABOUT THE MOST?
WH...
Themes

CLUSTER POST-ITS:
GROUP RELATED INFORMATION
FIND HEADLINES

J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE ...
‘HMW’ Questions

FRAME OPPORTUNITIES:
TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS
HOW MIGHT WE...

J U N E 17, 2 013 ...
Phase 2:

INTERPRETATION
INTERPRETATION
STEP 1:

Insights

CAPTURE ON POST-ITS:
WHAT WAS SURPRISING OR MEMORABLE IN THE ST...
Phase 2:

INTERPRETATION
INTERPRETATION
STEP 2:

Themes

CLUSTER POST-ITS:
GROUP RELATED INFORMATION
FIND HEADLINES

J U N...
Phase 2:

INTERPRETATION
INTERPRETATION
STEP 3:

HMW
Questions

FRAME OPPORTUNITIES:
TURN INSIGHTS / THEMES INTO ACTIONABL...
Phase 3:

IDEATION
Phase 3:

IDEATION
IDEATION

STEP 1:

STEP 2:

STEP 3:

CHOOSE 1-2 HMW
QUESTIONS TO
BRAINSTORM

BRAINSTORM
VISUALLY USING
...
Phase 4: 4:
Phase

EXPERIMENTATION
EXPERIMENTATION

J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I ...
RAPID PROTOTYPING BRINGS
IMMEDIATE TANGIBILITY TO IDEAS,
MAKING THEM INSTANTLY SHAREABLE
J U N E 17, 2 013 / N E X T L I B...
Prototyping

METHODS TO USE:
ROLE-PLAYING
BODY-STORMING
PHYSICAL MOCK-UP
CUT-AND-PASTE
TALK LESS, MAKE MORE!
J U N E 17, 2...
Concept summary

CAPTURE YOUR IDEA:
TAKE 5 MINUTES TO RECORD THE
SUMMARY OF YOUR IDEA AS A GROUP–
WRITE DIRECTLY ON THE PO...
Phase 4:

EXPERIMENTATION
EXPERIMENTATION
STEP 1:

Prototyping

METHODS TO USE:
ROLE-PLAYING
BODY-STORMING
PHYSICAL MOCK-U...
Phase 4:

EXPERIMENTATION
EXPERIMENTATION
STEP 2:

Concept
Summary

CAPTURE YOUR IDEA:
TAKE 5 MINUTES TO RECORD
THE SUMMAR...
Phase 5:

EVOLUTION
Phase 5:

EVOLUTION
EVOLUTION
STEP 1:

STEP 2:

PAIR UP WITH
ADJACENT GROUP

STEP 3:

TEAM PRESENTS GIVE FEEDBACK ON
FOR 2...
QUESTIONS?
THANK YOU =)
MKROG@AARHUS.DK
DBL@AARHUS.DK
Designthinking Inspiring Communities
Designthinking Inspiring Communities
Designthinking Inspiring Communities
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Designthinking Inspiring Communities

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This presentation was made for the Future Libraries 2013 Conference.
Presentation date: December 7th 2013
The slides for my workshop about Aarhus Public Libraries and a sample of our Design Thinking tools. A 1 1/2 hour workshop is not enough, In case you want to do somethings similar.

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Transcript of "Designthinking Inspiring Communities"

  1. 1. DESIGN THINKING INSPIRING COMMUNITIES Future Library Unconference 2013
  2. 2. TODAYS MENU (What we’ll talk about)
  3. 3. Topic No. 1 Topic No. 2 INTRODUCING TODAYS MENU DESIGN THINKING AARHUS PUBLIC (What we’ll talk about) LIBRARIES WHO ARE Topic No. 3 A DESIGN PROCESS IN 60 MINUTES
  4. 4. Fact No. 1 WE ARE A PUBLIC LIBRARY (+18 BRANCHES) SITUATED IN THE MIDDLE OF DENMARK
  5. 5. Fact No. 2 WORKING TOWARDS MAKING THE BEST POSSIBLE LIBRARY FOR THE CITIZENS OF AARHUS
  6. 6. NIVEAU 2
  7. 7. Fact No. 3 7 va ore c ues l THE CITIZEN AS KEY FACTOR LIFELONG LEARNING & COMMUNITY DIVERSITY, COOPERATION & NETWORK CULTURE & EXPERIENCE BRIDGING CITIZENS, TECHNOLOGY & KNOWLEDGE FLEXIBLE & PROFESSIONAL ORGANISATION A SUSTAINABLE ICON FOR AARHUS
  8. 8. Fact No. 4 WE WORK WITH IDEO AND CHICAGO PUBLIC LIBRARIES ON CREATING A TOOLKIT FOR INNOVATION IN PUBLIC LIBRARIES
  9. 9. Fact No. 5 WE’RE WORKING WITH DESIGNTHINKING GUIDED BY IDEO ON A SERIES OF EXPERIMENTS FOR: PLAY, CHILDREN & FAMILIES, IT IN LIBRARIES, TEENS & CO-WORKING
  10. 10. Fact No. 6 WE’RE GROUNDING OUR RESEARCH IN OUR USERS AND WHAT THEY FIND DESIRABLE WE BUILD EMPATHY THROUGH INTERVIEWS & OBSERVATION
  11. 11. Fact No. 7 WE ARE MAKING A LIBRARY FOR PEOPLE - SO WE START WITH PEOPLE
  12. 12. THE DESIGNPROCESS THE DESIGN PROCESS 1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION I have a challenge. How do I approach it? I learned something. How do I interpret it? I see an opportunity. What do I create? I have an idea. How do I build it? I tried something new. How do I evolve it? Understand the challenge, Prepare research, Gather inspiration Tell stories, Search for meaning, Frame opportunities Generate ideas, Refine ideas Make prototypes, Get feedback Track learnings, Move forward J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  13. 13. THE DESIGN PROCESS IN 60 MINUTES (!) SOURCE OF METHOD AND INSPIRATION: IDEO
  14. 14. THE DESIGNPROCESS THE DESIGN PROCESS 1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION I have a challenge. How do I approach it? I learned something. How do I interpret it? I see an opportunity. What do I create? I have an idea. How do I build it? I tried something new. How do I evolve it? 5 MINUTES 20 MINUTES 15 MINUTES 20 MINUTES 5 MINUTES J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  15. 15. THE DESIGNPROCESS THE DESIGN PROCESS 1. DISCOVERY 2. INTERPRETATION FRAMING THE PROBLEM: MORE POSSIBILITIES 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION DEVELOPING, REFINING: LESS OPTIONS J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  16. 16. Phase 1: DISCOVERY
  17. 17. How might libraries set the stage for volunteer initiatives? How can libraries foster great civic engagement amongst visitors and constituents? How might libraries promote further accessibility and transperancy of information especially for those without internet at home? PROBLEMS YOU MIGHT BE THINKING ABOUT How might the library reach those who can benefit the most from free and equal access to knowledge? How might the libraries further digital literacy and better the young people’s use of technology with limited resources? How might libraries capatalize on being “safe spaces” within urban centers?
  18. 18. TODAY’S DESIGN CHALLENGE:
  19. 19. HOW MIGHT WE SUPPORT AND TODAY’S DESIGN CHALLENGE: INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?
  20. 20. Take one minute GRAB A POST-IT AND WRITE THE FIRST IDEA THAT COMES TO MIND
  21. 21. Other thought starters: CREATIVITY, PLAY, (DIGITAL) LITERACY, MAKER SPACES, CROWD SOURCING, UPCYCLING, SUSTAINABILITY, SHARING CULTURE, COLLABORATIVE LEARNING
  22. 22. IN DESIGN RESEARCH, TRY TO DO THIS: Topic No. 1 Topic No. 2 Topic No. 3 DON’T ASK/ OBSERVE DESIGN FOR BEHAVIOR DEEP EMPATHY SOURCE: IDEO
  23. 23. Don’t Ask SURVEYS AND FOCUS GROUPS ARE GREAT TOOLS FOR VALIDATION, BUT IT TAKES FIELD WORK TO GAIN TRUE INSIGHT
  24. 24. Don’t Ask SEGMENTATION AND DEMOGRAPHICS MAY IDENTIFY MARKETS, BUT BEHAVIORS TELL US WHAT TO DO.
  25. 25. Deep Empathy DESIGNING MEANINGFUL SOLUTIONS STARTS WITH DEEP EMPATHY FOR THEIR NEEDS, HOPES, AND ASPIRATIONS FOR THE FUTURE. SOURCE: IDEO
  26. 26. SOURCE: IDEO
  27. 27. DISCOVERY STEP 1: STEP 2: STEP 3: OPEN UP YOUR INSPIRATION PACKETS EACH TAKE ONE STORY CARD AND READ THROUGH IT REFLECT J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 YOUR OWN PERSONAL STORIES COUNT, TOO! SOURCE: IDEO
  28. 28. Phase 2: INTERPRETATION
  29. 29. LET’S LOOK BACK AT OUR DESIGN CHALLENGE
  30. 30. HOW MIGHT WE SUPPORT AND LET’S LOOK BACK AT OUR INSPIRE YOUTHS DESIGN CHALLENGE TO HELP BUILD COMMUNITIES?
  31. 31. TO INTERPRET OUR STORIES, WE’LL FOCUS ON 1. INSIGHTS, 2. THEMES, AND 3. ‘HOW MIGHT WE’ QUESTIONS J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  32. 32. Insights CAPTURE ON POST-ITS: WHAT WAS SURPRISING OR MEMORABLE IN THE STORY? WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER? WHAT FRUSTRATED HIM/HER? J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  33. 33. Themes CLUSTER POST-ITS: GROUP RELATED INFORMATION FIND HEADLINES J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  34. 34. ‘HMW’ Questions FRAME OPPORTUNITIES: TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS HOW MIGHT WE... J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  35. 35. Phase 2: INTERPRETATION INTERPRETATION STEP 1: Insights CAPTURE ON POST-ITS: WHAT WAS SURPRISING OR MEMORABLE IN THE STORY? WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER? WHAT FRUSTRATED HIM/HER? J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  36. 36. Phase 2: INTERPRETATION INTERPRETATION STEP 2: Themes CLUSTER POST-ITS: GROUP RELATED INFORMATION FIND HEADLINES J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  37. 37. Phase 2: INTERPRETATION INTERPRETATION STEP 3: HMW Questions FRAME OPPORTUNITIES: TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS HOW MIGHT WE... J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  38. 38. Phase 3: IDEATION
  39. 39. Phase 3: IDEATION IDEATION STEP 1: STEP 2: STEP 3: CHOOSE 1-2 HMW QUESTIONS TO BRAINSTORM BRAINSTORM VISUALLY USING POST-ITS VOTE ON THE IDEA YOU’D LIKE TO PROTOTYPE USE DOTS TO VOTE–EACH PERSON GETS 3 DOTS J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  40. 40. Phase 4: 4: Phase EXPERIMENTATION EXPERIMENTATION J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
  41. 41. RAPID PROTOTYPING BRINGS IMMEDIATE TANGIBILITY TO IDEAS, MAKING THEM INSTANTLY SHAREABLE J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  42. 42. Prototyping METHODS TO USE: ROLE-PLAYING BODY-STORMING PHYSICAL MOCK-UP CUT-AND-PASTE TALK LESS, MAKE MORE! J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  43. 43. Concept summary CAPTURE YOUR IDEA: TAKE 5 MINUTES TO RECORD THE SUMMARY OF YOUR IDEA AS A GROUP– WRITE DIRECTLY ON THE POSTERS ON THE WALL J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  44. 44. Phase 4: EXPERIMENTATION EXPERIMENTATION STEP 1: Prototyping METHODS TO USE: ROLE-PLAYING BODY-STORMING PHYSICAL MOCK-UP CUT-AND-PASTE TALK LESS, MAKE MORE! J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  45. 45. Phase 4: EXPERIMENTATION EXPERIMENTATION STEP 2: Concept Summary CAPTURE YOUR IDEA: TAKE 5 MINUTES TO RECORD THE SUMMARY OF YOUR IDEA AS A GROUP– WRITE DIRECTLY ON THE POSTERS ON THE WALL J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  46. 46. Phase 5: EVOLUTION
  47. 47. Phase 5: EVOLUTION EVOLUTION STEP 1: STEP 2: PAIR UP WITH ADJACENT GROUP STEP 3: TEAM PRESENTS GIVE FEEDBACK ON FOR 2 MIN CONCEPT REPEAT #2 AND #3 FOR OTHER TEAM J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
  48. 48. QUESTIONS?
  49. 49. THANK YOU =) MKROG@AARHUS.DK DBL@AARHUS.DK
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