Social Media Management Services - Ann Michaels & Associates

www.socialmediamanagement.net
SafetyNet
Social Media Management
Ann Michaels & Associates

Social Media Engagement Three Step Process

Engagement
Engagement indicates how appropriate your content was to its intended audience. The analytics presented in the Engagement category are comprised of actions your audience may take on the content we publish through SafetyNet. This includes actions like clicking through a link, leaving a comment, liking the content, replying, retweeting, and rating.

Engagement
We measure how much engagement took place on a day to day basis

Reach
Reach counts the direct and indirect number of people your initiative is affecting. The metrics presented in the Reach category are comprised of both direct and indirect audience members seeing your content.
The direct audience includes numbers of friends, fans, followers, mentions, views, downloads, subscribers, and connections.
The indirect audience includes numbers of people who could see a mention or a retweet. These numbers are comprised of the follower count of the person doing the retweeting or mentioning.

Reach
This is a count of the number of content items with your search results that were deemed as positive, neutral or negative by Social Mention.

Global Reach
Where in the world is our reach the most effective? This chart breaks down the number of conversations over a specific period of time by country. In this example the U.S. leads with 989 followed by The United Kingdom with 92, France 17, Canada and the Netherlands at 10 each.

Reach
Displays your reach state by state. The larger the push pin the more conversation around your brand.

Activity – Measure & Report

Thank you for taking the time to view our presentation. If you have any further questions, please contact us at your convenience.
Marianne Hynd
Ann Michaels & Associates
mhynd@annmichaelsltd.com
630.922.7804 ext 104

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Social Media Management Services - Ann Michaels & Associates

by Marianne Hynd on Sep 13, 2010

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Social Media Management Services - Ann Michaels & Associates — Presentation Transcript