Your SlideShare is downloading. ×
Hpw ttructure a blog post to create more leads
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Hpw ttructure a blog post to create more leads


Published on

Published in: Technology, Design

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. How to Structure a Blog Post to Attract Google and Create More Leads
    Leverage Your Blogging Efforts to Enhance Your Real Estate Business
  • 2. How to Structure a Blog Post to Attract Google and Create More Leads
    This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog.
    From there you can add all the other elements that make your blog more “you”.
  • 3.
  • 4. What Do Consumers Want?
    Information - Answers to Their Questions
    Service - Tools to Help Them Reach Their Goals
    Business – Hire You to Help Them Buy or Sell a Property
  • 5.
  • 6. What Does Google Want?
    Relevancy – Real Answers to Inquiries
    Consistency – Updated Information
    Honesty – No Spam
  • 7.
  • 8. Elements of an Effective Post Title
    • Incorporate keyword phrases
    • 9. Target longer phrases if they're relevant
    • 10. Target searcher intent
    • 11. Must be relevant
    • 12. Must Be Area Specific
    • 13. Use questions as titles
    • 14. Repeat in the headline/title in your blog posts
    • 15. Cute or Clever Don’t Count
  • Effective Posts Titles
    Market Report for March 2010
    = Aurora Real Estate Market Report for March 2010
    Tips for Home Sellers
    = 5 Easy Tips to Sell Your Cherry Creek Home Quickly
    Short Sales
    = Understanding Pueblo Short Sales
    The Tax Credit is Almost Over
    = Buy a Denver Condo Before the $8,000 Tax Credit Expires!
    Avoiding Foreclosure
    = How to Avoid Foreclosure on Your Castle Rock Town Home
    Oh No You Didn’t!
    = How to Sell Your Ft. Collins Home When You Have Bad Neighbors
  • 16. Effective Posts Titles
  • 17. Effective Posts Titles
    Appeal to Consumers:
    Information & Answers
    Decision to Read Further
  • 18. Effective Posts Titles
    Appeal to Google:
    Important Factor in Search Engine Ranking
  • 19.
  • 20. Elements of an Effective Post
    • Stay on topic – Be relevant
    • 21. Use your keywords
    • 22. It’s NOT about YOU
    • 23. Break up your post:
    • 24. White space
    • 25. Bulleted lists
    • 26. Photos
    • 27. Short, sweet and to the point
    • 28. Incorporate links
  • (by
  • 29. (by
  • 30. (by
  • 31.
  • 32.
  • 33.
  • 34. Effective Post Ideas
    Create Your Own Content:
    Frequently Asked Questions
    Market Reports
    Neighborhood Profiles
    Buyer/Seller Tips
    Community Information
    Area and Event Photos & Videos
    Purchase/Licensed Content
  • Effective Post Ideas
  • 35. Blog Post Images
    Where to Get Images:
    Do Not Use Images From Search Engines or Microsoft Clipart
    Take Your Own Pictures
    Create Your Own Graphs/Charts
    iWork 2009 (MAC)
    MS Word/Excel 2007 (PC)
    Buy Images
    Borrow Images LEGALLY
    Local Photographers
  • 36. Effective Posts
    Appeal to Consumers:
    Information & Answers
    Service – Links to More Information
    Shows you ARE the expert
  • 37. Effective Posts
    Appeal to Google:
    Relevancy - Your Post is Relevant to Your Audience
    Consistency - Regular Updates/Market Reports
    Honesty - Your Post Matches Your Title
  • 38.
  • 39. Effective Conclusions
    Summarize your post
    Link to another post
    Use effective Calls to Action
    IDX & CMA
    Contact Information
  • 40. Effective Conclusions - Signature
  • 41. Effective Post Conclusions
    Appeal to Consumers:
    Service – Links to Tools (IDX/CMA)
    Business - Ability to Contact You
  • 42. Effective Post Conclusions
    Appeal to Google:
    Relevancy - Opportunity for More Keywords & Links
  • 43. Categories
    “Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” -
    Read More: Using Categories and Tags Effectively on Your Blog
  • 44. Categories
  • 45. Categories vs. Tags
    Categories = BROWSING = broad
    Tags = SEARCHING = specific
  • 46. TAG
    “A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.”
    Read more:
  • 47. Tags
  • 48. How to Structure a Blog Post to Attract Google and Create More Leads
    • Create a Relevant Title
    • 49. Write Effective Content
    • 50. Wrap it Up With a Good Conclusion
    • 51. Categorize it Appropriately
    • 52. Tag it as Needed