How to Structure a Blog Post to Attract Google and Create More Leads<br />Leverage Your Blogging Efforts to Enhance Your R...
How to Structure a Blog Post to Attract Google and Create More Leads<br />This class is designed to show you how to build ...
What Do Consumers Want?<br />Information - Answers to Their Questions<br />Service  - Tools to Help Them Reach Their Goals...
What Does Google Want?<br />Relevancy – Real Answers to Inquiries<br />Consistency – Updated Information<br />Honesty – No...
Elements of an Effective Post Title <br /><ul><li>Incorporate keyword phrases
Target longer phrases if they're relevant
Target searcher intent
Must be relevant
Must Be Area Specific
Use questions as titles
Repeat in the headline/title in your blog posts
Cute or Clever Don’t Count</li></li></ul><li>Effective Posts Titles<br />Market Report for March 2010 <br />= Aurora Real ...
Effective Posts Titles<br />
Effective Posts Titles<br />Appeal to Consumers:<br />Information & Answers <br />Decision to Read Further<br />
Effective Posts Titles<br />Appeal to Google:<br />Relevancy<br />Important Factor in Search Engine Ranking<br />www.seomo...
Elements of an Effective Post<br /><ul><li>Stay on topic – Be relevant
Use your keywords
It’s NOT about YOU
Break up your post:
White space
Bulleted lists
Photos
Short, sweet and to the point
Incorporate links</li></li></ul><li>ColoradoSpringsRealEstateConnection.com  (by Wordle.net)<br />
Miamism.com  (by Wordle.net)<br />
ActiveRain.com (by Wordle.net)<br />
Housechick.com<br />
Effective Post Ideas<br />Create Your Own Content:<br />Frequently Asked Questions<br />Market Reports<br />Neighborhood P...
Blog Post Images<br />Where to Get Images:<br />Do Not Use Images From Search Engines or Microsoft Clipart<br />Take Your ...
Effective Posts<br />Appeal to Consumers:<br />Information & Answers <br />Service – Links to More Information<br />Shows ...
Effective Posts<br />Appeal to Google:<br />Relevancy  - Your Post is Relevant to Your Audience<br />Consistency - Regular...
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Hpw ttructure a blog post to create more leads

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Hpw ttructure a blog post to create more leads

  1. 1. How to Structure a Blog Post to Attract Google and Create More Leads<br />Leverage Your Blogging Efforts to Enhance Your Real Estate Business<br />Mariana Wagnerwww.MarianaWagner.com<br />
  2. 2. How to Structure a Blog Post to Attract Google and Create More Leads<br />This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog. <br />From there you can add all the other elements that make your blog more “you”.<br />
  3. 3.
  4. 4. What Do Consumers Want?<br />Information - Answers to Their Questions<br />Service - Tools to Help Them Reach Their Goals <br />Business – Hire You to Help Them Buy or Sell a Property<br />
  5. 5.
  6. 6. What Does Google Want?<br />Relevancy – Real Answers to Inquiries<br />Consistency – Updated Information<br />Honesty – No Spam<br />
  7. 7.
  8. 8. Elements of an Effective Post Title <br /><ul><li>Incorporate keyword phrases
  9. 9. Target longer phrases if they're relevant
  10. 10. Target searcher intent
  11. 11. Must be relevant
  12. 12. Must Be Area Specific
  13. 13. Use questions as titles
  14. 14. Repeat in the headline/title in your blog posts
  15. 15. Cute or Clever Don’t Count</li></li></ul><li>Effective Posts Titles<br />Market Report for March 2010 <br />= Aurora Real Estate Market Report for March 2010<br />Tips for Home Sellers <br />= 5 Easy Tips to Sell Your Cherry Creek Home Quickly <br />Short Sales <br />= Understanding Pueblo Short Sales<br />The Tax Credit is Almost Over <br />= Buy a Denver Condo Before the $8,000 Tax Credit Expires!<br />Avoiding Foreclosure<br />= How to Avoid Foreclosure on Your Castle Rock Town Home<br />Oh No You Didn’t! <br />= How to Sell Your Ft. Collins Home When You Have Bad Neighbors<br />
  16. 16. Effective Posts Titles<br />
  17. 17. Effective Posts Titles<br />Appeal to Consumers:<br />Information & Answers <br />Decision to Read Further<br />
  18. 18. Effective Posts Titles<br />Appeal to Google:<br />Relevancy<br />Important Factor in Search Engine Ranking<br />www.seomoz.org/blog/best-practices-for-title-tags<br />
  19. 19.
  20. 20. Elements of an Effective Post<br /><ul><li>Stay on topic – Be relevant
  21. 21. Use your keywords
  22. 22. It’s NOT about YOU
  23. 23. Break up your post:
  24. 24. White space
  25. 25. Bulleted lists
  26. 26. Photos
  27. 27. Short, sweet and to the point
  28. 28. Incorporate links</li></li></ul><li>ColoradoSpringsRealEstateConnection.com (by Wordle.net)<br />
  29. 29. Miamism.com (by Wordle.net)<br />
  30. 30. ActiveRain.com (by Wordle.net)<br />
  31. 31.
  32. 32.
  33. 33. Housechick.com<br />
  34. 34. Effective Post Ideas<br />Create Your Own Content:<br />Frequently Asked Questions<br />Market Reports<br />Neighborhood Profiles<br />Buyer/Seller Tips<br />Community Information<br />Area and Event Photos & Videos<br />Purchase/Licensed Content<br /><ul><li>BringTheBlog.com</li></li></ul><li>Effective Post Ideas<br />budurl.com/REBlogIdeas1<br />budurl.com/REBlogIdeas2<br />budurl.com/REBlogIdeas3<br />budurl.com/REBlogIdeas4<br />
  35. 35. Blog Post Images<br />Where to Get Images:<br />Do Not Use Images From Search Engines or Microsoft Clipart<br />Take Your Own Pictures<br />Create Your Own Graphs/Charts<br />iWork 2009 (MAC)<br />MS Word/Excel 2007 (PC)<br />Buy Images<br />iStockPhoto<br />123RF.com<br />Borrow Images LEGALLY<br />Flickr.com<br />Local Photographers<br />
  36. 36. Effective Posts<br />Appeal to Consumers:<br />Information & Answers <br />Service – Links to More Information<br />Shows you ARE the expert<br />
  37. 37. Effective Posts<br />Appeal to Google:<br />Relevancy - Your Post is Relevant to Your Audience<br />Consistency - Regular Updates/Market Reports<br />Honesty - Your Post Matches Your Title<br />
  38. 38.
  39. 39. Effective Conclusions<br />Summarize your post<br />Link to another post<br />Use effective Calls to Action<br />IDX & CMA<br />Contact Information<br />http://budurl.com/CallToActionButtons<br />
  40. 40. Effective Conclusions - Signature<br />
  41. 41. Effective Post Conclusions<br />Appeal to Consumers:<br />Service – Links to Tools (IDX/CMA)<br />Business - Ability to Contact You<br />
  42. 42. Effective Post Conclusions<br />Appeal to Google:<br />Relevancy - Opportunity for More Keywords & Links<br />
  43. 43. Categories<br />“Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net<br />Read More: Using Categories and Tags Effectively on Your Blog<br />http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/<br />
  44. 44. Categories<br /> LifestyleDenver.com WoodlandParkRealEstateConnection.com<br />
  45. 45. Categories vs. Tags<br />Categories = BROWSING = broad<br />Tags = SEARCHING = specific<br />
  46. 46. TAG<br />“A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.”<br />Read more: http://technorati.com/tag/#ixzz0kofx0ddE<br />
  47. 47. Tags<br />
  48. 48. How to Structure a Blog Post to Attract Google and Create More Leads<br /><ul><li>Create a Relevant Title
  49. 49. Write Effective Content
  50. 50. Wrap it Up With a Good Conclusion
  51. 51. Categorize it Appropriately
  52. 52. Tag it as Needed</li></li></ul><li>www.MarianaWagner.com<br />
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