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How to Structure a Blog Post to Attract Google and Create More Leads Leverage Your Blogging Efforts to Enhance Your Real Estate Business Mariana Wagnerwww.MarianaWagner.com
How to Structure a Blog Post to Attract Google and Create More Leads This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog. From there you can add all the other elements that make your blog more “you”.
Effective Posts Titles Market Report for March 2010 = Aurora Real Estate Market Report for March 2010 Tips for Home Sellers = 5 Easy Tips to Sell Your Cherry Creek Home Quickly Short Sales = Understanding Pueblo Short Sales The Tax Credit is Almost Over = Buy a Denver Condo Before the $8,000 Tax Credit Expires! Avoiding Foreclosure = How to Avoid Foreclosure on Your Castle Rock Town Home Oh No You Didn’t! = How to Sell Your Ft. Collins Home When You Have Bad Neighbors
Effective Post Ideas Create Your Own Content: Frequently Asked Questions Market Reports Neighborhood Profiles Buyer/Seller Tips Community Information Area and Event Photos & Videos Purchase/Licensed Content
Effective Post Ideas budurl.com/REBlogIdeas1 budurl.com/REBlogIdeas2 budurl.com/REBlogIdeas3 budurl.com/REBlogIdeas4
Blog Post Images Where to Get Images: Do Not Use Images From Search Engines or Microsoft Clipart Take Your Own Pictures Create Your Own Graphs/Charts iWork 2009 (MAC) MS Word/Excel 2007 (PC) Buy Images iStockPhoto 123RF.com Borrow Images LEGALLY Flickr.com Local Photographers
Effective Posts Appeal to Consumers: Information & Answers Service – Links to More Information Shows you ARE the expert
Effective Posts Appeal to Google: Relevancy - Your Post is Relevant to Your Audience Consistency - Regular Updates/Market Reports Honesty - Your Post Matches Your Title
Effective Post Conclusions Appeal to Consumers: Service – Links to Tools (IDX/CMA) Business - Ability to Contact You
Effective Post Conclusions Appeal to Google: Relevancy - Opportunity for More Keywords & Links
Categories “Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net Read More: Using Categories and Tags Effectively on Your Blog http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/
Categories vs. Tags Categories = BROWSING = broad Tags = SEARCHING = specific
TAG “A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.” Read more: http://technorati.com/tag/#ixzz0kofx0ddE