Hpw ttructure a blog post to create more leads
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    Hpw ttructure a blog post to create more leads Hpw ttructure a blog post to create more leads Presentation Transcript

    • How to Structure a Blog Post to Attract Google and Create More Leads
      Leverage Your Blogging Efforts to Enhance Your Real Estate Business
      Mariana Wagnerwww.MarianaWagner.com
    • How to Structure a Blog Post to Attract Google and Create More Leads
      This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog.
      From there you can add all the other elements that make your blog more “you”.
    • What Do Consumers Want?
      Information - Answers to Their Questions
      Service - Tools to Help Them Reach Their Goals
      Business – Hire You to Help Them Buy or Sell a Property
    • What Does Google Want?
      Relevancy – Real Answers to Inquiries
      Consistency – Updated Information
      Honesty – No Spam
    • Elements of an Effective Post Title
      • Incorporate keyword phrases
      • Target longer phrases if they're relevant
      • Target searcher intent
      • Must be relevant
      • Must Be Area Specific
      • Use questions as titles
      • Repeat in the headline/title in your blog posts
      • Cute or Clever Don’t Count
    • Effective Posts Titles
      Market Report for March 2010
      = Aurora Real Estate Market Report for March 2010
      Tips for Home Sellers
      = 5 Easy Tips to Sell Your Cherry Creek Home Quickly
      Short Sales
      = Understanding Pueblo Short Sales
      The Tax Credit is Almost Over
      = Buy a Denver Condo Before the $8,000 Tax Credit Expires!
      Avoiding Foreclosure
      = How to Avoid Foreclosure on Your Castle Rock Town Home
      Oh No You Didn’t!
      = How to Sell Your Ft. Collins Home When You Have Bad Neighbors
    • Effective Posts Titles
    • Effective Posts Titles
      Appeal to Consumers:
      Information & Answers
      Decision to Read Further
    • Effective Posts Titles
      Appeal to Google:
      Relevancy
      Important Factor in Search Engine Ranking
      www.seomoz.org/blog/best-practices-for-title-tags
    • Elements of an Effective Post
      • Stay on topic – Be relevant
      • Use your keywords
      • It’s NOT about YOU
      • Break up your post:
      • White space
      • Bulleted lists
      • Photos
      • Short, sweet and to the point
      • Incorporate links
    • ColoradoSpringsRealEstateConnection.com (by Wordle.net)
    • Miamism.com (by Wordle.net)
    • ActiveRain.com (by Wordle.net)
    • Housechick.com
    • Effective Post Ideas
      Create Your Own Content:
      Frequently Asked Questions
      Market Reports
      Neighborhood Profiles
      Buyer/Seller Tips
      Community Information
      Area and Event Photos & Videos
      Purchase/Licensed Content
      • BringTheBlog.com
    • Effective Post Ideas
      budurl.com/REBlogIdeas1
      budurl.com/REBlogIdeas2
      budurl.com/REBlogIdeas3
      budurl.com/REBlogIdeas4
    • Blog Post Images
      Where to Get Images:
      Do Not Use Images From Search Engines or Microsoft Clipart
      Take Your Own Pictures
      Create Your Own Graphs/Charts
      iWork 2009 (MAC)
      MS Word/Excel 2007 (PC)
      Buy Images
      iStockPhoto
      123RF.com
      Borrow Images LEGALLY
      Flickr.com
      Local Photographers
    • Effective Posts
      Appeal to Consumers:
      Information & Answers
      Service – Links to More Information
      Shows you ARE the expert
    • Effective Posts
      Appeal to Google:
      Relevancy - Your Post is Relevant to Your Audience
      Consistency - Regular Updates/Market Reports
      Honesty - Your Post Matches Your Title
    • Effective Conclusions
      Summarize your post
      Link to another post
      Use effective Calls to Action
      IDX & CMA
      Contact Information
      http://budurl.com/CallToActionButtons
    • Effective Conclusions - Signature
    • Effective Post Conclusions
      Appeal to Consumers:
      Service – Links to Tools (IDX/CMA)
      Business - Ability to Contact You
    • Effective Post Conclusions
      Appeal to Google:
      Relevancy - Opportunity for More Keywords & Links
    • Categories
      “Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net
      Read More: Using Categories and Tags Effectively on Your Blog
      http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/
    • Categories
      LifestyleDenver.com WoodlandParkRealEstateConnection.com
    • Categories vs. Tags
      Categories = BROWSING = broad
      Tags = SEARCHING = specific
    • TAG
      “A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.”
      Read more: http://technorati.com/tag/#ixzz0kofx0ddE
    • Tags
    • How to Structure a Blog Post to Attract Google and Create More Leads
      • Create a Relevant Title
      • Write Effective Content
      • Wrap it Up With a Good Conclusion
      • Categorize it Appropriately
      • Tag it as Needed
    • www.MarianaWagner.com