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How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
How to Structure a Blog Post to Create More Leads [V2]
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How to Structure a Blog Post to Create More Leads [V2]

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How to structure a blog post to create more leads [V2].

How to structure a blog post to create more leads [V2].

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  • 1. How to Structure a Blog Post to Attract Google and Create More Leads<br />Leverage Your Blogging Efforts to Enhance Your Real Estate Business<br />Mariana Wagnerwww.MarianaWagner.com<br />
  • 2. How to Structure a Blog Post to Attract Google and Create More Leads<br />This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog. <br />From there you can add all the other elements that make your blog more “you”.<br />
  • 3.
  • 4. What Do Consumers Want?<br />Information - Answers to Their Questions<br />Service - Tools to Help Them Reach Their Goals <br />Business – Hire You to Help Them Buy or Sell a Property<br />
  • 5.
  • 6. What Does Google Want?<br />Relevancy – Real Answers to Inquiries<br />Consistency – Updated Information<br />Honesty – No Spam<br />
  • 7.
  • 8. Elements of an Effective Post Title <br /><ul><li>Incorporate keyword phrases
  • 9. Target longer phrases if they&apos;re relevant
  • 10. Target searcher intent
  • 11. Must be relevant
  • 12. Must Be Area Specific
  • 13. Use questions as titles
  • 14. Repeat in the headline/title in your blog posts
  • 15. Cute or Clever Don’t Count</li></li></ul><li>Effective Posts Titles<br />Market Report for March 2010 <br />= Aurora Real Estate Market Report for March 2010<br />Tips for Home Sellers <br />= 5 Easy Tips to Sell Your Cherry Creek Home Quickly <br />Short Sales <br />= Understanding Pueblo Short Sales<br />The Tax Credit is Almost Over <br />= Buy a Denver Condo Before the $8,000 Tax Credit Expires!<br />Avoiding Foreclosure<br />= How to Avoid Foreclosure on Your Castle Rock Town Home<br />Oh No You Didn’t! <br />= How to Sell Your Ft. Collins Home When You Have Bad Neighbors<br />
  • 16. Effective Posts Titles<br />
  • 17. Effective Posts Titles<br />Appeal to Consumers:<br />Information &amp; Answers <br />Decision to Read Further<br />
  • 18. Effective Posts Titles<br />Appeal to Google:<br />Relevancy<br />Important Factor in Search Engine Ranking<br />www.seomoz.org/blog/best-practices-for-title-tags<br />
  • 19.
  • 20. Elements of an Effective Post<br /><ul><li>Stay on topic – Be relevant
  • 21. Use your keywords
  • 22. It’s NOT about YOU
  • 23. Break up your post:
  • 24. White space
  • 25. Bulleted lists
  • 26. Photos
  • 27. Short, sweet and to the point
  • 28. Incorporate links</li></li></ul><li>ColoradoSpringsRealEstateConnection.com (by Wordle.net)<br />
  • 29. Miamism.com (by Wordle.net)<br />
  • 30. ActiveRain.com (by Wordle.net)<br />
  • 31.
  • 32.
  • 33. Housechick.com<br />
  • 34. Effective Post Ideas<br />Create Your Own Content:<br />Frequently Asked Questions<br />Market Reports<br />Neighborhood Profiles<br />Buyer/Seller Tips<br />Community Information<br />Area and Event Photos &amp; Videos<br />Purchase/Licensed Content<br /><ul><li>BringTheBlog.com</li></li></ul><li>Effective Post Ideas<br />budurl.com/REBlogIdeas1<br />budurl.com/REBlogIdeas2<br />budurl.com/REBlogIdeas3<br />budurl.com/REBlogIdeas4<br />
  • 35. Blog Post Images<br />Where to Get Images:<br />Do Not Use Images From Search Engines or Microsoft Clipart<br />Take Your Own Pictures<br />Create Your Own Graphs/Charts<br />iWork 2009 (MAC)<br />MS Word/Excel 2007 (PC)<br />Buy Images<br />iStockPhoto<br />123RF.com<br />Borrow Images LEGALLY<br />Flickr.com<br />Local Photographers<br />
  • 36. Effective Posts<br />Appeal to Consumers:<br />Information &amp; Answers <br />Service – Links to More Information<br />Shows you ARE the expert<br />
  • 37. Effective Posts<br />Appeal to Google:<br />Relevancy - Your Post is Relevant to Your Audience<br />Consistency - Regular Updates/Market Reports<br />Honesty - Your Post Matches Your Title<br />
  • 38.
  • 39. Effective Conclusions<br />Summarize your post<br />Link to another post<br />Use effective Calls to Action<br />IDX &amp; CMA<br />Contact Information<br />http://budurl.com/CallToActionButtons<br />
  • 40. Effective Conclusions - Signature<br />
  • 41. Effective Post Conclusions<br />Appeal to Consumers:<br />Service – Links to Tools (IDX/CMA)<br />Business - Ability to Contact You<br />
  • 42. Effective Post Conclusions<br />Appeal to Google:<br />Relevancy - Opportunity for More Keywords &amp; Links<br />
  • 43. Categories<br />“Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net<br />Read More: Using Categories and Tags Effectively on Your Blog<br />http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/<br />
  • 44. Categories<br /> LifestyleDenver.com WoodlandParkRealEstateConnection.com<br />
  • 45. Categories vs. Tags<br />Categories = BROWSING = broad<br />Tags = SEARCHING = specific<br />
  • 46. TAG<br />“A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.”<br />Read more: http://technorati.com/tag/#ixzz0kofx0ddE<br />
  • 47. Tags<br />
  • 48. How to Structure a Blog Post to Attract Google and Create More Leads<br /><ul><li>Create a Relevant Title
  • 49. Write Effective Content
  • 50. Wrap it Up With a Good Conclusion
  • 51. Categorize it Appropriately
  • 52. Tag it as Needed</li></li></ul><li>www.MarianaWagner.com<br />

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