ASAE: The Center for Association Leadership has developed a New Product Development Framework that has changed the way we do business. All new-product ideas now receive strategic, systematic review, complete with numerical scores. Legacy products are also reviewed to see if they have outlived their usefulness. This slide deck describes what we're doing and offers guidance for other nonprofits or associations that want so start their own New Product Development Framework.
By Mariah Burton Nelson, VP, Innovation and Planning, ASAE