Strengthening the Voice of KACD through New Media Maria Raicheva-Stover Regina Cassell Washburn University

Good News Green is cool! It’s a national trend: Supportive administration & federal agencies Increased media coverage Increased public awareness Tangible efforts to live green and preserve the environment.

Green is cool!

It’s a national trend:

Supportive administration & federal agencies

Increased media coverage

Increased public awareness

Tangible efforts to live green and preserve the environment.

More Good News YOU - KACD Is an established non profit organization With clear mission and vision and Efficient leadership Which has developed strong partnerships with important constituencies Has proven track record

YOU -

KACD

Is an established non profit organization

With clear mission and vision and

Efficient leadership

Which has developed strong partnerships with important constituencies

Has proven track record

Positioning Seize the opportunity to Increase your visibility Promote greater participation/involvement Energize your base

Seize the opportunity to

Increase your visibility

Promote greater participation/involvement

Energize your base

HOW?

HOW?

Disclaimer Today’s seminar is a great first step but you need to create a comprehensive media plan possibly with the help of a media consultant. The media plan should include: Where you are - Written review of the current situation - message and effectiveness of existing communication strategies. Where you want to go - Clear definition of audiences you wish to reach and how you can influence them to increase your visibility. How you get there - Outline specific strategies and define ways to measure their success.

Today’s seminar is a great first step but you need to create a comprehensive media plan possibly with the help of a media consultant.

The media plan should include:

Where you are - Written review of the current situation - message and effectiveness of existing communication strategies.

Where you want to go - Clear definition of audiences you wish to reach and how you can influence them to increase your visibility.

How you get there - Outline specific strategies and define ways to measure their success.

Communication In the 20th century Slow Scarce One-way Timely but subject to news cycles Medium-specific Mass In the 21th century Instantaneous Abundant Two-way Available anywhere/anytime Content-centered Niche Engaging Global

In the 20th century

Slow

Scarce

One-way

Timely but subject to news cycles

Medium-specific

Mass

In the 21th century

Instantaneous

Abundant

Two-way

Available anywhere/anytime

Content-centered

Niche

Engaging

Global

Audiences 2000 46% use Web 5% have broadband 50% own a cell <5% are content creators 0% connect wirelessly 2008 75% use Web 57% have broadband 82% own a cell 40% are content creators 62% connect wirelessly Source: http://www.slideshare.net/PewInternet/governing-as-social-networking?src=embed

2000

46% use Web

5% have broadband

50% own a cell

<5% are content creators

0% connect wirelessly

2008

75% use Web

57% have broadband

82% own a cell

40% are content creators

62% connect wirelessly

Media in the 21st Century The concept of the mass media has changed The concept of who is a journalist and publisher has changed Mainstream media have changed Convergence of various media forms primarily through the Web Emergence of new media that challenge mainstream media Social media like Facebook, Twitter, YouTube, Blogs Non-English media

The concept of the mass media has changed

The concept of who is a journalist and publisher has changed

Mainstream media have changed

Convergence of various media forms primarily through the Web

Emergence of new media that challenge mainstream media

Social media like Facebook, Twitter, YouTube, Blogs

Non-English media

New Reality 250 million MySpace, Facebook, LinkedIn & Twitter New Media are replacing mainstream media in authority and reach

250 million

MySpace, Facebook, LinkedIn & Twitter

New Media are replacing mainstream media in authority and reach

KACD and the Media Conventional mainstream media relations Send news releases, fact sheets to local broadcasters and newspapers Participate in public affairs and talk programs Create PSAs Send letters to the editor Organize press conferences, interviews Publish a newsletter If you want to learn more about these, please download the KAB Guidebook from http://www.kab.net/KABPublications/default.aspx

Conventional mainstream media relations

Send news releases, fact sheets to local broadcasters and newspapers

Participate in public affairs and talk programs

Create PSAs

Send letters to the editor

Organize press conferences, interviews

Publish a newsletter

If you want to learn more about these, please download the KAB Guidebook from

http://www.kab.net/KABPublications/default.aspx

New Media Suggestions Develop an electronic newsletter Web site: Add more pictures and picture galleries Add video Reduce the number of PDFs and gray text Add stories of success Make yourself accessible Add a form where people can submit questions Add interactivity Forum E-mail alerts Quiz Last but not least learn about..

Develop an electronic newsletter

Web site:

Add more pictures and picture galleries

Add video

Reduce the number of PDFs and gray text

Add stories of success

Make yourself accessible

Add a form where people can submit questions

Add interactivity

Forum

E-mail alerts

Quiz

Last but not least learn about..

Social Media 101 Source: http://www.slideshare.net/nickfloro/social-media-demystified-elearningdevconcom

Social Media Misconceptions Is not just for teenagers. “ The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008.” Pew Internet & American Life Project Source: http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx It’s not the technology, it’s the connections you make.

Is not just for teenagers.

“ The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008.”

Pew Internet & American Life Project

Source: http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

It’s not the technology, it’s the connections you make.

Start a blog

Create a Facebook account

Use Twitter

LinkedIn is all about links

Things you can do TODAY Join any social network Watch a YouTube video Read or comment on a blog

Join any social network

Watch a YouTube video

Read or comment on a blog

How to make it happen? Make the commitment Take ownership of the projects Reward progress Create partnerships Universities Media organizations

Make the commitment

Take ownership of the projects

Reward progress

Create partnerships

Universities

Media organizations

Useful Links: Social Media Crash Course http://www.slideshare.net/pgillin/social-media-crash-course Your Organization’s Social Media Strategy Map http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?src=related_normal&rel=93005 Wiki for non profits: http://www.wearemedia.org/

Social Media Crash Course

http://www.slideshare.net/pgillin/social-media-crash-course

Your Organization’s Social Media Strategy Map

http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?src=related_normal&rel=93005

Wiki for non profits:

http://www.wearemedia.org/

Thank you! Maria Raicheva-Stover Regina Cassell PPT is available on the Mass Media Wiki morforu.wikidot.com