Australians’ love for quality gourmet coffee, which is evident in their daily routine, plays a big part in the continuous success of cafes and coffee shops across the country.

1. Cafe and Coffee Shop
Industry in Australia to
Maintain Strong Growth
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2. Australians’ love for quality gourmet coffee, which is evident in their daily routine,
plays a big part in the continuous success of cafes and coffee shops across the
country. During the global economic downturn, this distinct aspect of Australian
culture was what kept the cafe industry afloat. During this period, the revenue of
cafes and coffee shops increased more than its competitor hospitality industries, such
as food chains and restaurants.
Customer Satisfaction
One of the possible reasons for this is that
cafes and coffee shops are a people-oriented
business, which means they satisfy both the
physical and psychological needs of customers.
These businesses initially attract customers with
their promise of addressing the latter’s hunger,
thirst, and need for comfort. In terms of
psychological needs, cafes provide an escape
from stressful work, a place to do reflection, or
a sanctuary for lonely people. When all of these
needs are given to customers, their loyalty to
the business continues.
IBISWorld’s industry analyst Steven Connel
says customer service, coffee quality, the
manner of preparation and the price are the
elements that determine the success of cafes
and coffee shops. The ambiance in most of
these businesses, which is another major
attraction for customers, creates a new
environment that takes costumers to a new
level of comfort.

3. The Future of the Industry
In the recent report of IBISWorld, New South Wales and Victoria have the highest
number of cafes and coffee shop enterprises. With the continuous growth of the
industry, research expects a well-sustained growth through 2016 to 2017, as
Australians remain attached to gourmet coffee.
The growth of the cafe and gourmet coffee industry will strengthen as the economic
outlook improves. International players and coffee shop franchises are also expected
to increase across the country, while the popularity of small specialty cafes and the
coffee culture are likely to remain. Cafes and coffee shops will also remain or expand
in populated areas with heavy traffic flow, such as the central business districts.

4. RESOURCES:
http://actionawnings.com.au/outdoor-blinds/
http://www.ibisworld.com.au/industry/coffee-shops.html
http://www.tourism.australia.com/story-ideas/food-and-wine-3311.aspx