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Getting Sally to Walk
at Work
Maria Molfino
12/03/12
@mjmolfi
Who is Sally?
Sally is a back end engineer, in her late 30s, working
8+ years at a tech company in Silicon Valley. She has
been wanting to find ways to walk during work but
hasn’t been able to hold down a regular walking
routine...
wizard sequencing
At work on Monday morning, Sally completes terminal
quiz and discovers her walking profile.



As per the terminal’s request, Sally schedules a
walking date in her calendar for 3pm and sends the
invite to Jack, her co-worker.



Sally sees reminder at 3pm, walks over to Jack’s desk.



Sally takes a 30 minute walk with Jack on the company’s
campus at 3pm.
wizard sequencing cont’
Sally makes a pack with Jack to walk everyday for the
rest of the week.



Sally sets the calendar reminder to recurring everyday
for the rest of the week.



The next day, Sally sees calendar reminder at 3pm and
gets Jack.



Sally walks five days in a row.

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Getting Sally to Walk at Work

  • 1. Getting Sally to Walk at Work Maria Molfino 12/03/12 @mjmolfi
  • 2. Who is Sally? Sally is a back end engineer, in her late 30s, working 8+ years at a tech company in Silicon Valley. She has been wanting to find ways to walk during work but hasn’t been able to hold down a regular walking routine...
  • 3. wizard sequencing At work on Monday morning, Sally completes terminal quiz and discovers her walking profile. As per the terminal’s request, Sally schedules a walking date in her calendar for 3pm and sends the invite to Jack, her co-worker. Sally sees reminder at 3pm, walks over to Jack’s desk. Sally takes a 30 minute walk with Jack on the company’s campus at 3pm.
  • 4. wizard sequencing cont’ Sally makes a pack with Jack to walk everyday for the rest of the week. Sally sets the calendar reminder to recurring everyday for the rest of the week. The next day, Sally sees calendar reminder at 3pm and gets Jack. Sally walks five days in a row.