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Lacta on Facebook
A case study by OgilvyOne Athens
November 2010
2
How Lacta got to
have 230.000 fans
on Facebook.
3
We started with a great product!
4
We found a community. Didn’t start a new one.
5
We asked the biggest one, to join us.
6
And then we listened…
7
…and searched some more.
8
We then created an integrated campaign…
9
...and a Facebook app based on our key insight.
10
Love in Action, for everyone to see…
11
...with a Facebook wall post & a photo upload.
12
Results
13
From 87.000 to 230.000 fans in 2 months!
14
Great interaction & 210.000 virtual Lactas
15
A true viral campaign!
16
To be continued…
17
Thank you!
panos.sambrakos@ogilvy.com
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Ogilvy one lacta

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Transcript of "Ogilvy one lacta"

  1. 1. Lacta on Facebook A case study by OgilvyOne Athens November 2010
  2. 2. 2 How Lacta got to have 230.000 fans on Facebook.
  3. 3. 3 We started with a great product!
  4. 4. 4 We found a community. Didn’t start a new one.
  5. 5. 5 We asked the biggest one, to join us.
  6. 6. 6 And then we listened…
  7. 7. 7 …and searched some more.
  8. 8. 8 We then created an integrated campaign…
  9. 9. 9 ...and a Facebook app based on our key insight.
  10. 10. 10 Love in Action, for everyone to see…
  11. 11. 11 ...with a Facebook wall post & a photo upload.
  12. 12. 12 Results
  13. 13. 13 From 87.000 to 230.000 fans in 2 months!
  14. 14. 14 Great interaction & 210.000 virtual Lactas
  15. 15. 15 A true viral campaign!
  16. 16. 16 To be continued…
  17. 17. 17 Thank you! panos.sambrakos@ogilvy.com
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