low level user needs are universal; superuser needs more functionality
I want to find a movie to watch.
Ellen gets home from a stressful day at work and wants to unwind with a good movie. She has chinese takeout on the way
and has already opened a bottle of wine. She wants the
shorteﬆ possible path between her and a movie, but is
drawing a blank for what to watch. Ellen has spent the day with histrionic account executives and has been making
decisions for other people all day.
This decision feels overwhelming.
Browse playlists she follows
Choose a movie
I want to create my own playlist.
Sarah loves movies and is an aspiring screenwriter herself. She recently watched Moonrise Kingdom and wants a way to
easily access movies and TV shows that include her favorite actor, Jason Schwartzman.
comment on a playlist
find playlists based on specific criteria
see what similar users are doing
I want to review a playlist and share it with a
Adam loves his movies and
wants his friends to watch great movies too. He finds Netflix recommendations silly and
wants to curate his own liﬆs and share them with others.
share his playlist on social network
Manage playlists he’s created
Recommend movie/playlist to specific Netflix user
The function box is in an intuitive place
“Recommend” label is unclear
Playlist preview is unclear
“Similar playlist” is unclear
Following playlist x user is confusing
Change to “Recommend this”
Add hover informational box to playlist
Change it to “Playlist similar to (Playlist’s name)
After following a user, give option of auto follow all
of his playlists