Kotex presentation for cvg

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  • 1. Presented by Maria I
  • 2.
    • Leek-free period
    • Comfortable experience
    • Improvement I love I didn’t‘ know I needed
    • Discreet periods
    • Makes my period “no big deal”
  • 3.
    • Girls; age 15-21
    • Characteristics: active lifestyle, sports, dance, desire to learn more, independent, self-confident
    • Value freedom to live the way they want.
    • Areas of interest: relationships, career, health, fashion, sport
    • Means of communication: internet: social sites, IM; mobile phones.
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  • 9. 1. Teenagers are consuming more media, certainly not prepared to pay for it. 2. They resent intrusive advertising on billboards, TV and the Internet. 3. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). 4. Print media (newspapers, directories) are viewed as irrelevant 5.The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV.
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  • 17. Relationships Fashion & style Career Health Sport
  • 18. Concept: the site where you find practical digital tools that help you build relationships, career, reveal your potential. It’s the free multimedia tool kit for a young modern and stylish girl: Menu: Video, Audio, Real Games, Mobile Apps, Ipad Apps, Magazine Buttons: You, Love, Fashion & style, Money, Fun, Sport, Health, Donate, Contribute Additional functionality: Personal room, Chat,
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  • 23. SM Coverage per month, people PPC, rur Vkontakte 387666 10,26 Facebook 223660 43,29 Moi mir 3028800 16,25 Odnoklassniki 2469630 16,25 Liveinternet 539954 1
  • 24.
    • 1. Flash mob in the internet :
    • Organized by teenagers
    • 0 cost
    • WOM
    • 2. Quest in the internet:
    • Several partners
    • Through several internet platforms
    • WOM
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  • 28. Stage Time period Team preparation 1 week Approval of technical task and design of the site 2 weeks - 1 month Website development (programming) 2 months Approval of technical task and design of games 2 weeks - 1 month Game development (programming) + testing 2 months Approval of technical task and design of apps 2 weeks - 1 month Apps development ( technical part) + testing 3 months Registration as an Apple and Android developer, approval of an app 3 months Content development 2 months Partners network development 2 months Launch and Testing 1 month Optimization and promotion 3-8 months Time period, min ≈ 7.5 months Time period, max ≈ 12.5 months
  • 29. Currency - RUR Development           Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Development Engine 10000 0 0 0   Domain 150 0 0 0   Website development 0 0 0 0   Games development for SM 0 0 0 0   Apps development for Android 0 0 0 0   Apps development for iOS 0 0 0 0   Email marketing software 0 15000 0 0   Total Development 10150 15000 0 0 25150
  • 30. Promotion           Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total promotion SEO 0 0 0 0   Context ADV Google 10000 12000 15000 20000   Context ADV Yandex 9000 10000 15000 20000   ADV FB 5000 5000 7000 7000   ADV Vkontakte 10000 15000 20000 25000   ADV Moi Mir 10000 15000 20000 25000   ADV Odnoklassniki 10000 15000 20000 25000   ADV Liveinternet 10000 15000 20000 25000   Paid links 5000 5000 5000 5000   Total Promotion 69000 92000 122000 152000 435000
  • 31. Content development           Title Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Content Developmet Video team (4 people) 200000 0 0 0   Total Content Developmet 200000 0 0 0 200000 Human resources           Title Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Human Resources Web developer for the site (1) 40000 0 0 0   Designer (2) 110000 0 0 0   Web developer for apps (1) 260000 0 0 0   Web developer for games (1) 90000         Social media manager (1) 0 120000 120000 120000   Business development manager (1) 150000 150000 150000 150000   Content manager/Editor (1) 150000 150000 150000 150000   SEO/Context ADV manager (1) 0 60000 60000 60000   Project manager (1) 120000 120000 120000 120000   Junior Project Manager (1) 90000 90000 90000 90000   Manager's assistant (1) 45000 45000 45000 45000   Total Human Resources 1055000 735000 735000 735000 3260000
  • 32. TOTAL BUDGET         3920150 Agency Commission         15% TOTAL BUDGET incl.Agency Commission         4508172,5
  • 33.