Using google ad words enhanced campaigns doc

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Using google ad words enhanced campaigns doc

  1. 1.  An Enhanced Campaign is a Pay Per Click ad campaign that is run on multiple devices and in multiple geographic regions. This could previously only be accomplished by running several separate campaigns.
  2. 2.  Enhanced campaigns offer many benefits to help you grow your business. Find tips and best practices to help you reach the constantly connected consumer.
  3. 3.  Powerful marketing tools for the multi-device world  Smarter ads for varying user contexts  Advanced reports for new conversion types  Migration has Now Been Forced
  4. 4.  Migrating to enhanced campaigns is relatively painless, as long as you’ve check all the boxes.  Did you have access to all your AdWords accounts? It will save you a lot of hassle over this process if you make sure that you have the passwords and admin privileges to every account.
  5. 5.  Do you know your way around all the AdWords tools? In particular, you will need to navigate AdWords, Bulk Edit, AdWords Editor, and, if you plan to do any programming, AdWords Programming Interface (API).
  6. 6.  AdWords Enhanced Campaigns: New Bidding Tools Announced  Enhanced Campaigns: Offer Extensions & Location Targeting Explained  AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
  7. 7.  Google AdWords ValueTrack Updates Let Advertisers Direct Users To Device-Specific Landing Pages  Google Says No To Phone Numbers In PPC Ads, Forcing The Use Of Call Extensions  Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns
  8. 8.  In the words of Google, client reaction to the transition to the new platform has so far been “generally positive.”  However many advertisers aren’t so crazy about Enhanced Campaigns. They perceive the changes as forcing them to relinquish a substantial amount of control to Google.  Most regard the change in platform as Google’s attempt to curtail the growing losses the search engine giant has been incurring, as more users transition away from desktops and laptops towards smartphones and tablets.
  9. 9.  MY M&M’S boosts search ROI by 15% after upgrading to enhanced campaigns  American Apparel increases mobile conversions 100% after upgrading to enhanced campaigns  Woodbridge Structured Funding doubles mobile leads by upgrading to enhanced campaigns.
  10. 10.  http://www.adluge.com  moz.com  http://www.google.com/adwords/enhancedc ampaigns/features/

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