Transcript of "The growing importance of webinar marketing"
The Growing Importance of
Webinars are the have quickly become the
standard for the new marketing culture of
“permission marketing.” Permission marketing is
based on the knowing participation of potential
consumers in the marketing process. Consumers
do this because they think the marketing
materials will help them make better decisions.
? Want to try webinar marketing? There are a few best
practices to help make sure you get as much out of it as
Pick a focused topic. If your webinar is too
general, all it will succeed at is boring a large
number of people. Instead, be willing to attract a
smaller audience with an engaging and specific
Develop a voluntary email audience. The vast
majority of webinar participants come from opt-in
mailing lists. Optimize your newsletters and
emails to avoid spam traps and to grow your
mailing list. When you run a webinar, you will
attract more interested voluntary participants.
Use automatic reminders. Automatic email
reminders and follow-ups are a tried and true way
to increase webinar attendance. Even better, they
can be run easily through existing drip marketing
infrastructure. Remember to segment your email
audience by industry, geography, and specific
interests. This will help you optimize and
personalize email reminders.
Use webinar questions and feedback for market
research. Pay attention to the questions that
attendees ask. If the same question comes up
often, try to incorporate it into future marketing
materials. Even if your webinar fails to generate a
lot of leads, it still can pay for itself in market
? How to Use Webinars to Grow
Webinars are a cost-effective, powerful tool that
can help you generate leads or create additional
streams of income.
Webinars are generally slide-driven presentations
that are delivered through a webinar hosting
service and marketing through a coordinated
online marketing plan. They can be delivered
“live” as well as recorded for future playback.
?Before the Webinar:
Promote your webinar through Facebook, Twitter
& LinkedIn as appropriate
Hour of consulting for marketing the event
Creation of the registration form
E-commerce integration if a paid event
Send reminders to attendees
Perform a “dry run” webinar with you to ensure a
smooth, professional webinar.
?During the Webinar:
Technical assistance •
A flyte organizer to introduce you, manage the
technology, handle audience problems, and moderate
Recording the audio and video for the webinar
?After the Webinar:
Send follow up emails to attendees and those
who missed the event
Provide audio and video recordings to you
Help you sell the recordings for additional
streams of revenue.
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