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Quiz
1. Which is the capital of Brasil?
a) Rio de Janeiro b) Brasilia
d) São Pauloc) Salvador
1. Which is the capital of Brasil?
b) Brasilia
In the 1950s plans were
considered for moving the
federal capital from the ...
2. Which is the official language?
a)Brasilero
b)Portuguese
c)Spanish
2. Which is the official language?
b)Portugues
ePortuguese is the official language of Brazil, and is spoken by more than ...
3. Who is the President?
a) Dilma Rousseff b) Fernando Henrique Cardoso c) Lula da Silva
3. Who is the President?
-Since 2011 Dilma Rousseff is the president
- Workers’ Party (PT)
4. Which kind of political system do
they have?
a) Democracy
b) Socialism
c) Monarchy
d) Communism
e) Dictatorship
4. Which kind of political system do
they have?
a) Democracy
- Brazil is a federal constitutional republic.
- First, it is...
5. Which is the current
currency?
a) b)
c) d)
5. Which is the current
currency?
b)
The real is the present-day currency of Brazil. It is subdivided into 100. The modern...
6. What is the current
population?
a) Less than 50.000.000
b) Between 50.000.000 and 100.000.000
c) Between 100.000.000 an...
6. What is the current
population?
d) Between 180.000.000 and 200.000.000
The current population of the Federative Republi...
7. Which are the Brazilian
borders?
7. Which are the Brazilian
borders?
Uruguay
Argentina
Paraguay
Bolivia
Peru
Colombia
Venezuela
Guyana
Suriname
French Guia...
9.Which is the superficies?
a) Less than 5,000,000 km2
b) Between 5,000,000 km2 and 7,000,000 km2
c) Between 7,000,000 km2...
9.Which is the superficies?
c) Between 7,000,000 km2 and 9,000,000 km2
8.515.767 km2 - 5th biggest country
a) $ 545.20 billion
b) $ 1378.55 billion
c) $ 2145.98 billion
d) $ 2435.20 billion
e) $ 3001.65 billion
10.Which is the GD...
a) $ 545.20 billion
b) $ 1378.55 billion
c) $ 2145.98 billion
d) $ 2435.20 billion
e) $ 3001.65 billion
10.Which is the GD...
11.Which is the HDI?
a) 0.345
b) 0.576
c) 0.730
d) 0.880
e) 0.885
11.Which is the HDI?
a) 0.345
b) 0.576
c) 0.730
d) 0.880
e) 0.885
85th highest HDI rate, between Oman and Jamaica
12. How many national holidays do
they have?
a) 3
b) 5
c) 8
d) 11
e) 15
12. How many national holidays do
they have?
d) 11
1st January - New Year, Feb/Mar - Carnival, Apr - Easter, 21 of April -...
13. Which drink a Brazilian would
choose?
b) Coca-cola
a) Guaraná a) Real Coconut Water
b) Vita Coco
a) Mojito
b) Caipirin...
13. Which drink a Brazilian would
choose?
a) Guaraná
a) Real Coconut Water b) Caipirinha
14. Which food a Brazilian would
choose?
a) Brigadeiro a) Focaccia a) Paella
b) Rice and Beansb) Pão de Queijob) Cupcake
14. Which food a Brazilian would
choose?
a) Brigadeiro b) Rice and Beansb) Pão de Queijo
15. From each countries Brazil
received immigration?
a) China
b) France
c) Portugal
d) Spain
e) Colombia
f) Argentina
g) I...
15. From each countries Brazil
received immigration?
Africans (as slaves)
Portugal
Japan
Italy
Spain
Germany
16. What is the most sold life style
magazine?
16. What is the most sold life style
magazine?
Brazilian women's magazine. The
magazine contains articles about fashion,
b...
17. Give 5 names of notorious Brazilian
models.
17. Give 5 names of notorious Brazilian
models.
Adriana Lima Gisele Bündchen
Carol
Trentini
Ana Beatriz Barros Alessandra ...
18. Match the brand with the collection:
18. Match the brand with the collection:
1. B
2. C
3. H
4. E
5. G
6. F
7. A
8. D
19. What is the most common retail
channels for fashion?
19. What is the most common retail
channels for fashion?
Fashion
Market
- The revenues of the Brazilian fashion market has quadrupled in the last 10 years
- Last year had a fantas...
Fashion
Market
The silhouettes are a mix of delicate and structured at the same time; materials are light and natural;
foc...
Fashion
Market
He showed his first 2 collections in Paris and after that move to São Paulo, he is only 21 years old and
ve...
Fashion
Market
A brand from Rio de Janeiro that represents a lot the Brazilian mood.
Farm
Fashion
Market
A shoes group, they have have 4 brands to achieve different segments; Alexandre Birman, Schutz,
Arezzo and ...
Fashion
MarketSwimwear
The industry generates nearly $ 1.5 billion per year, only in the domestic market
Lenny Cia Marítim...
LUXURY
MARKET
Developing markets for new business and expansion opportunities.
The world's 7th largest economy.
Growing pu...
LUXURY
MARKET
“Brazilians like to establish instinctive and affectionate relationships including
with luxury brands. They ...
LUXURY
MARKET
BACKGROUND: Mary was born in
Athens, Greece. She attended Rhode
Island School of Design and then
completed both her BA and...
- They like colors and prints
- The collection with Top Shop were really good accepted in Brazil
Rational:
Promotional
Strategies
OFFLINE
1. Collaboration with Havaianas
VALENTINO
MISSONI
Promotional
Strategies
OFFLINE
2. Capsule collection
“THE ARARA COLLECTION”
Promotional
Strategies
3. “Travelling” Pop Up
Store
- 3 months: Rio de Janeiro and Sao Paulo
- 1 month: Curitiba, Recife a...
Promotional
Strategies
OFFLINE
4. Launch Party Vogue, Brasil Carnival
Promotional
Strategies
OFFLINE
5. Magazines
EDITORIAL NOT ADVERTISING
Promotional
Strategies
- Posts
- To wear on the vogue party
- To use the bloggers as ambassadors of the brand
1. Bloggers
...
xx
Promotional
StrategiesONLINE
CAMILA COUTINHO
(Recife)
signature9: 5th most influential blog in the world
xx
Promotional
StrategiesONLINE
xx
Promotional
StrategiesONLINE
LALA RUDGE
(Sao Paulo)
xx
Promotional
StrategiesONLINE
2. Webpage for the “Traveling” Pop Up
Store
- Capsule
collection
- Travel Pictures
Brasil Presentation
Brasil Presentation
Brasil Presentation
Brasil Presentation
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Brasil Presentation

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Brasil Overview, Fashion and Luxury Market.

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Transcript of "Brasil Presentation"

  1. 1. Quiz
  2. 2. 1. Which is the capital of Brasil? a) Rio de Janeiro b) Brasilia d) São Pauloc) Salvador
  3. 3. 1. Which is the capital of Brasil? b) Brasilia In the 1950s plans were considered for moving the federal capital from the east coast to the interior; the interior was sparsely populated and it was hoped that moving the capital to the region would help populate the area. The new capital, Brasília, was inaugurated as the federal capital on 21 April 1960 after being purpose built at great cost of 2 trillion U.S. dollars.
  4. 4. 2. Which is the official language? a)Brasilero b)Portuguese c)Spanish
  5. 5. 2. Which is the official language? b)Portugues ePortuguese is the official language of Brazil, and is spoken by more than 99% of the population. Minority languages include indigenous languages, and languages of more recent European and Asian immigrants. The population speaks or signs approximately 210 languages, of which 180 are indigenous. Less than forty thousand people (about 0.02% of total population) actually speak indigenous languages in the Brazilian territory . Language is one of the strongest elements of Brazil's national unity. The only non-Portuguese speakers are members of Amerindian groups, and pockets of immigrants who maintain their heritage languages. Within Brazil, there is no major dialect variation of the Portuguese, but only moderate regional variation in accent, vocabulary, and use of personal nouns, pronouns, and verb conjugations. Variations are diminishing as a result of mass media, especially national television networks that are viewed by the majority of Brazilians.
  6. 6. 3. Who is the President? a) Dilma Rousseff b) Fernando Henrique Cardoso c) Lula da Silva
  7. 7. 3. Who is the President? -Since 2011 Dilma Rousseff is the president - Workers’ Party (PT)
  8. 8. 4. Which kind of political system do they have? a) Democracy b) Socialism c) Monarchy d) Communism e) Dictatorship
  9. 9. 4. Which kind of political system do they have? a) Democracy - Brazil is a federal constitutional republic. - First, it is a democracy. There is universal suffrage and voting is mandatory (not optional like it is in the US). Brazil will inaugurate its first female president, Dilma Rousseff, on January 1, 2011. - Second, Brazil has a federal form of government (just like the U.S.) with 26 states. - Each state has its own state government, but they have tend to have much less power and independence from the federal government that U.S. States have. - Last, Brazil's federal government is based on a detailed Constitution that was ratified in 1988 after the end of the dictatorship and has been amended over 50 times since then.
  10. 10. 5. Which is the current currency? a) b) c) d)
  11. 11. 5. Which is the current currency? b) The real is the present-day currency of Brazil. It is subdivided into 100. The modern real was introduced in 1994, when it replaced the old currency, the cruzeiro, as part of the Plano Real, a substantial monetary reform package that aimed to put an end to three decades of rampant inflation. In Portuguese the word real means both "royal" and "real". The name of the historic real derived from the first sense. The name of the modern currency is generally understood to refer both to the historic unit and to the second sense. £1= R$ 3,919
  12. 12. 6. What is the current population? a) Less than 50.000.000 b) Between 50.000.000 and 100.000.000 c) Between 100.000.000 and 180.000.000 d) Between 180.000.000 and 200.000.000 e) More than 200.000.000
  13. 13. 6. What is the current population? d) Between 180.000.000 and 200.000.000 The current population of the Federative Republic of Brazil is estimated to be about 199.321 million people, which is an increase of about 1.3% from the last record of the population. The population density of Brazil is about 60.63 people per square mile.
  14. 14. 7. Which are the Brazilian borders?
  15. 15. 7. Which are the Brazilian borders? Uruguay Argentina Paraguay Bolivia Peru Colombia Venezuela Guyana Suriname French Guiana
  16. 16. 9.Which is the superficies? a) Less than 5,000,000 km2 b) Between 5,000,000 km2 and 7,000,000 km2 c) Between 7,000,000 km2 and 9,000,000 km2 d) More than 9,000,000 km2
  17. 17. 9.Which is the superficies? c) Between 7,000,000 km2 and 9,000,000 km2 8.515.767 km2 - 5th biggest country
  18. 18. a) $ 545.20 billion b) $ 1378.55 billion c) $ 2145.98 billion d) $ 2435.20 billion e) $ 3001.65 billion 10.Which is the GDP?
  19. 19. a) $ 545.20 billion b) $ 1378.55 billion c) $ 2145.98 billion d) $ 2435.20 billion e) $ 3001.65 billion 10.Which is the GDP? 6th highest GDP rate, between UK and France
  20. 20. 11.Which is the HDI? a) 0.345 b) 0.576 c) 0.730 d) 0.880 e) 0.885
  21. 21. 11.Which is the HDI? a) 0.345 b) 0.576 c) 0.730 d) 0.880 e) 0.885 85th highest HDI rate, between Oman and Jamaica
  22. 22. 12. How many national holidays do they have? a) 3 b) 5 c) 8 d) 11 e) 15
  23. 23. 12. How many national holidays do they have? d) 11 1st January - New Year, Feb/Mar - Carnival, Apr - Easter, 21 of April - Tiradentes, 1st May - Labour Day, Jun - Corpus Christ, 7 of Sep - Independence, 12 of Oct - Our Lady Aparecida, 2nd of Nov - All Souls Day, 15 of Nov - Republic Proclamation, 25 of December - Christimas
  24. 24. 13. Which drink a Brazilian would choose? b) Coca-cola a) Guaraná a) Real Coconut Water b) Vita Coco a) Mojito b) Caipirinha
  25. 25. 13. Which drink a Brazilian would choose? a) Guaraná a) Real Coconut Water b) Caipirinha
  26. 26. 14. Which food a Brazilian would choose? a) Brigadeiro a) Focaccia a) Paella b) Rice and Beansb) Pão de Queijob) Cupcake
  27. 27. 14. Which food a Brazilian would choose? a) Brigadeiro b) Rice and Beansb) Pão de Queijo
  28. 28. 15. From each countries Brazil received immigration? a) China b) France c) Portugal d) Spain e) Colombia f) Argentina g) Italy h) Japan i) Germany j) Russia k) USA l) Chile m) Mexico n) UK o) Nigeria
  29. 29. 15. From each countries Brazil received immigration? Africans (as slaves) Portugal Japan Italy Spain Germany
  30. 30. 16. What is the most sold life style magazine?
  31. 31. 16. What is the most sold life style magazine? Brazilian women's magazine. The magazine contains articles about fashion, beauty, diet, fitness, home, decoration, recipes, restaurants, women's health, horoscope, and more. Total Paid & Verified Circulation: 409.889 Periodicity: Monthly Cover Price: R$ 12.00
  32. 32. 17. Give 5 names of notorious Brazilian models.
  33. 33. 17. Give 5 names of notorious Brazilian models. Adriana Lima Gisele Bündchen Carol Trentini Ana Beatriz Barros Alessandra Ambrósio
  34. 34. 18. Match the brand with the collection:
  35. 35. 18. Match the brand with the collection: 1. B 2. C 3. H 4. E 5. G 6. F 7. A 8. D
  36. 36. 19. What is the most common retail channels for fashion?
  37. 37. 19. What is the most common retail channels for fashion?
  38. 38. Fashion Market - The revenues of the Brazilian fashion market has quadrupled in the last 10 years - Last year had a fantastic growth: projected growth in 2013 was R $ 129 billion, but reached U.S. $ 140 billion in 2013. - Fashion represents nearly 5% of the Brazilian GDP - The sixth largest textile producer in the world - One of the three industries that employ more in the country (75% are women) - The problem: poor administration may still be the main issue, supported in amateur and / or backward and bureaucratic processes. - And we still have a serious issue that is slave labor in 2010 were found in Bolivian enslaved SP, producing for major brands, including Zara for. Apparently we evolved very little in this regard since the complaint occurred.
  39. 39. Fashion Market The silhouettes are a mix of delicate and structured at the same time; materials are light and natural; focus on sustainability Osklen
  40. 40. Fashion Market He showed his first 2 collections in Paris and after that move to São Paulo, he is only 21 years old and very acclaim by the specialists. Pedro Lourenço
  41. 41. Fashion Market A brand from Rio de Janeiro that represents a lot the Brazilian mood. Farm
  42. 42. Fashion Market A shoes group, they have have 4 brands to achieve different segments; Alexandre Birman, Schutz, Arezzo and AnaCapri. In the Interbrand Ranking of Brazilian brands, Grupo Arezzo is the 25th and first fashion brand, the value is calculate in 294 Millions of Reais. Grupo Arezzo Alexandre Birman Schutz Arezzo AnaCapri
  43. 43. Fashion MarketSwimwear The industry generates nearly $ 1.5 billion per year, only in the domestic market Lenny Cia Marítima Agua de Coco
  44. 44. LUXURY MARKET Developing markets for new business and expansion opportunities. The world's 7th largest economy. Growing purchasing power and a rising income rate. The European luxury goods invasion has been restricted to solely the main cities like Rio de Janeiro, Brasilia and Sao Paulo. The complex taxation system and government bureaucracy -> duplication or even triplication of the European and American purchasing prices. The interest in international brands among the Brazilian consumers is incessantly growing. Brazilians are willing to shop in their own country for two main reasons: the payment plan by instalments, the unique customer services.
  45. 45. LUXURY MARKET “Brazilians like to establish instinctive and affectionate relationships including with luxury brands. They are at the crossroads of three cultures: European roots, a lifestyle marked by the American Dream, and local cultural values amplified by a comeback of patriotism,” highlights a study by Living Luxury.
  46. 46. LUXURY MARKET
  47. 47. BACKGROUND: Mary was born in Athens, Greece. She attended Rhode Island School of Design and then completed both her BA and MA at Central Saint Martins. She has previously worked for Sophia Kokosalaki and freelanced for Bill Blass, amongst other designers. She was awarded NEWGEN sponsorship for six seasons (spring/summer 2009 - autumn/winter 2011). SIGNATURES: “A hyperrealist aesthetic, bold graphics and industrial jewellery." IDEAL CLIENT: “She has a liberated spirit” TRADEMARK PIECE: “A dress inspired by the filtered beauty in design, mapped around the female figure. Mary Katrantzou
  48. 48. - They like colors and prints - The collection with Top Shop were really good accepted in Brazil Rational:
  49. 49. Promotional Strategies OFFLINE 1. Collaboration with Havaianas VALENTINO MISSONI
  50. 50. Promotional Strategies OFFLINE 2. Capsule collection “THE ARARA COLLECTION”
  51. 51. Promotional Strategies 3. “Travelling” Pop Up Store - 3 months: Rio de Janeiro and Sao Paulo - 1 month: Curitiba, Recife and Brasilia São Paulo: JK Iguatemi Rio de Janeiro: Fashion Mall Curitiba: Pateo Batel Brasília: Iguatemi Recife: Riomar OFFLINE
  52. 52. Promotional Strategies OFFLINE 4. Launch Party Vogue, Brasil Carnival
  53. 53. Promotional Strategies OFFLINE 5. Magazines EDITORIAL NOT ADVERTISING
  54. 54. Promotional Strategies - Posts - To wear on the vogue party - To use the bloggers as ambassadors of the brand 1. Bloggers ONLINE
  55. 55. xx Promotional StrategiesONLINE CAMILA COUTINHO (Recife) signature9: 5th most influential blog in the world
  56. 56. xx Promotional StrategiesONLINE
  57. 57. xx Promotional StrategiesONLINE LALA RUDGE (Sao Paulo)
  58. 58. xx Promotional StrategiesONLINE 2. Webpage for the “Traveling” Pop Up Store - Capsule collection - Travel Pictures
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